After two days, Chery's "good news" continued, which not only reminded people that Yin Tongyue, chairman of Chery Automobile Co., Ltd., was in Tiggo? 8? One sentence said at the listing conference: "Chery will become Huawei in the automotive industry."
The sales report released by Chery Holding Group in June 5438+February shows that Chery Automobile sold 5438+0 1900 vehicles in June, up 36.4% year-on-year, and the monthly sales volume and growth rate reached a new high in recent years. Among them, the domestic sales volume was 88,454 vehicles, up 365,438+0.7% year-on-year; Exports13,446 vehicles, up 78.3% year-on-year; The sales volume of new energy was 7,623 vehicles, a year-on-year increase of 67.5%.
Growth against the trend, the outbreak after silence, as Chairman Yin Tongyue said, is Chery really going to become the "Huawei" in the automobile industry?
Technology is king.
Now when it comes to high-end mobile phones, Huawei is indispensable. As a representative of domestic mobile phones, Huawei has occupied more than 44% of the high-end mobile phone market in China in the first half of 2020, ranking first. In the global high-end mobile phone market, Huawei's mobile phone share is second only to Apple and Samsung.
An important reason for Huawei's success today is that Huawei has the ability to independently design chips and master the core technology in its own hands. From the original K3V2 chip to Kirin series, Huawei's self-designed chips are becoming more and more mature, and the degree of cooperation with the system is getting higher and higher, which has become the biggest advantage of Huawei's mobile phone.
Chery Automobile, as the first automobile enterprise in China to master engine, automatic gearbox and platform technology through independent innovation, has been on the road of independent research and development for many years, so it is known as "technical house" among automobile brands in China.
In terms of engine technology, Chery has completed the research and development of three generations of engines, * * * has developed nearly 20 gasoline engines and diesel engines, and six engines have won the honorary title of "Top Ten Engines" in China. As for the gearbox, Chery independently developed and completed the first CVT continuously variable transmission with completely independent intellectual property rights in China, filling the gap of domestic high-end automatic gearbox, and its independently developed 9CVT gearbox also won the honor of "Dragon Cup" among the top ten gearboxes in the world.
Multi-brand parallelism
Not long ago, Huawei announced that it would "divest" its glory, and the move of "breaking its arm to survive" drew a sigh. But looking back at the period of Huawei's dual-brand strategy, it has also made a sales legend. In the first half of 20 18, the overall sales volume of Huawei and Glory reached about 59 million units. In the first nine months of 20 18, Huawei shipped about 80 million smartphones. By 20 19, in the third quarter alone, Huawei's mobile phone shipments in the domestic market were 410.5 million units, a total increase of 28%, making it the brand with the largest sales growth in China. Huawei, which is walking on two legs, has left a huge gap with other manufacturers in market share.
For Chery, at present, the automobile business of Chery Group has owned wholly-owned Chery Automobile, Chery Commercial Vehicle, and Chery Jaguar Land Rover, Yi Kai and other 10 automobile manufacturing enterprises, creating a series of product brands and forming a strict product layout in the field of passenger cars.
Among them, Starway, which was born in 20 18, as a high-end brand launched by Chery, witnessed the progress of Chery brand.
Chery Holding Gateway, which focuses on the "Travel+"market segment, has sold more than 250,000 vehicles since its first model was launched in August 20 18, setting an amazing "Gateway Speed".
Look at the global market.
From 65438 to 0998, Huawei began to enter overseas markets. At the beginning of going abroad, Huawei experienced the same difficult start as the domestic market, but by 2008, Huawei realized that 75% of its revenue came from overseas markets. The rise of Huawei is inseparable from the partnership established with a series of western companies. As a big buyer of Intel chips, Huawei has been cooperating with Intel to develop 5G technology, and IBM, as an important consultant of Huawei, has also played a vital role in Huawei's development.
It is not difficult to see from the development practice of world famous automobile brands that "going out" is an inevitable choice for automobile enterprises to grow to a certain stage. Among many domestic automobile brands, Chery is the first group to "go global". As the first independent brand in China to explore the international automobile market, Chery has established six R&D bases, 10 overseas factories, more than 1500 overseas dealers and service outlets, with a total overseas production capacity of 200,000 vehicles/year.
With the upgrading of globalization strategy, Chery Group not only achieved contrarian growth in the domestic market, but also made breakthroughs in overseas markets. 1-165438+1October, Chery exported 100 126 vehicles, up 15% year-on-year. Among them, Chery's high-end brand Xingtu entered the Russian market with TXL models, which opened a new step of globalization strategy.
5G and New Energy
"Huawei has invested in 5G technology research for more than 10 years, leading its peers in 5G for at least 12 months, and obtained more than 2,570 basic patent authorizations." At the 20 19 Huawei 5G product launch conference, Yang Chaobin, president of Huawei 5G product line, proudly announced to everyone.
As the world's leading supplier of communication equipment, Huawei has been conducting 5G research since 2009. The so-called 5G concept is Huawei's first end-to-end communication system that extends from the theoretical level to technology research and development to standard contribution and product commercialization. At the same time, Huawei has become an important contributor to the global 5G standard, ranking first in the world in the number of proposals passed and patent applications filed by relevant international communication standards organizations.
Just as 5G is the future trend of mobile phones, for cars, embracing the new energy wave is an opportunity and challenge for every car company. For Chery, an old car company with nearly 20 years of technical knowledge, as early as 1999, Chery took the lead in developing new energy vehicles in China.
In recent years, many car companies have begun to passively transform, while Chery has laid out the new energy market in a low-key way for 20 years. When most people are still studying how to "change oil into electricity", Chery New Energy has taken the lead in applying all-aluminum body. On Chery Ant, which was listed on 20 17, the advantages of all-aluminum body have already achieved initial results. In just three years, ants handed over the report card of150,000 vehicles.
The ant launched not long ago has targeted the pure electric SUV market of 654.38+0.5 million -0.2 million. With the preparation of the previous small ants and the empowerment of the @LIFE platform, the proportion of high-strength aluminum alloy in the ant body is as high as 86%, and the cruising range of NEDC is 5 10km, which realizes the comprehensive upgrade of product strength.
It can be seen that Chery and Huawei really have the same tacit understanding in technology and marketing. But the difference is that in a more complex automobile ecosystem, Chery will face greater challenges. Indeed, Chery has the advantage of "first come, first served", but now with the coverage of Geely CMA architecture, the advent of Changan Blue Whale engine, and the emergence of the Great Wall lemon and tank platform, this advantage has gradually been equalized.
Today's Chery can still be called "Technology Chery", but the difference is that it can also have "Technology Geely", "Technology Great Wall" and "Technology Changan", and in other aspects, competitors are catching up. More than 20 years ago, Chery set out ahead of schedule on the road of self-research. Today, more than 20 years later, Chery is moving towards "Huawei" in the automobile industry, but this time, the road ahead is bound to be more bumpy.
Note: The above pictures are all from official brands.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.