First, the brand positioning of Hanston water purifier:
1, brand meaning: health guards. Hanston Water Purification: International Master of Water Purification.
Gold medal quality and meticulous service. Hanston-the symbol of brand life; Hanston water purifier is a defender of family health.
2. Brand positioning: Let human beings and the environment be more harmonious: Hanston has reached the European Union's water purification standards with top international product quality and best international after-sales service. Serve the vast number of consumers at popular prices.
3, brand core value: brand core identity-let the health shield be everywhere; The brand value of Hanston 20 10 is $22.3 billion.
4. Brand proposition: "Strong core" water purification technology is the unique differentiated technical advantage of Hanston brand, which fully embodies the professional positioning of Hanston brand and serves consumers with high-quality products and international professional product quality.
5. Brand image: international purification master. With Hanston, health is everywhere.
Second, the introduction of Hanston water purifier:
1. Since its establishment, the company has adhered to the business philosophy of "only doing one thing" and focused on product development, production and sales in the field of water purifiers. After more than 20 years of development, the company has developed ten series of products in the field of water purifiers, 80% of which are household water purifiers. The product lines are rich, diverse and fashionable, and it has become a professional brand of water purifiers recognized in the domestic market!
2. At present, Hanston * * has ten series of products, such as household water purifier, kitchen machine, commercial pure water machine, central machine, whole house water purifier, integrated kitchen and bathroom machine, direct drinking machine, pipeline machine, energy machine and water softener. From the product technology, there are mainly two kinds of RO membrane reverse osmosis filtration technology and GPAN ultrafiltration membrane technology. Among them, six kinds of ultrafiltration water purifiers, such as kitchen water purifier, whole house water purifier, central water purifier, kitchen water dispenser, energy direct drinking machine and direct drinking water purifier, mainly adopt GPAN ultrafiltration membrane technology; The water purifier mainly relies on RO membrane filtration technology, and the filtered water can be directly drunk. After years of scientific research, the company's core technology, ultrafiltration membrane technology, has now become the highest-end technology in the industry, and it is also one of the few membrane production enterprises in the industry. The company has not only made a breakthrough in product technology, but also continuously developed and innovated in membrane technology, which has been highly recognized by the industry.
3. Safety: Hanston water purifier can effectively remove 140 kinds of harmful substances in water. Patented high-density SAC sintering activated carbon process brings excellent filtration effect. The fifth-generation Dow RO reverse osmosis membrane can effectively filter out more than 140 possible harmful pollutants in water, and the high-density GPAN ultrafiltration membrane can easily filter out particles larger than 0.0 1 micron for you, so that you can enjoy safe drinking water with confidence.
4. Peace of mind: The killing rate of Hanston water purifier for common bacteria and viruses that may cause diseases in water is as high as 99.99%. Ready-to-drink allows you to enjoy direct drinking water with peace of mind.
5. Intelligence: the intelligent touch display design of Hanston water purifier, combined with intelligent management chip and TDS value automatic water quality detection display, can easily control the use of filter element and water quality safety; Intelligent online display of green, yellow and red lights, red lights automatically prompt, intuitive and easy to use, clear at a glance.
The above is the introduction and positioning of the Hanston water purifier introduced by Bian Xiao, hoping to help everyone.