The largest daily chemical company in the world is Procter & Gamble in the United States. Procter & gamble company was founded in 1837, which was originally a small company producing soap. The company name adopts the initials "PG" of founders Pross and Gaim. Today, Procter & Gamble has become a large multinational company, with factories and branches in more than 80 countries around the world and nearly 654.38+10,000 employees worldwide. The products of more than 300 brands operated by Procter & Gamble sell well 160 countries and regions, including fabrics and home care, hairdressing and beauty, baby and home care, health care, food and beverage, etc. Procter & Gamble is keen on reform and innovation, and constantly develops new products. There are 20 technology centers around the world with more than 29,000 patents. Besides, the success of P&G lies in its multi-brand strategy. In China market, P&G has three brands: Shufujia, a soap brand, Crest, Hushubao, a sanitary towel brand, Rejoice, Pan Ting and Head & Shoulders, and Tide, Washable, Ouxiduo, Porter and Century, a washing powder brand. The multi-brand strategy has made P&G establish a strong image in the eyes of customers.