PAUL& SHARK was born in Paul &; SHARK brand, with its distinctive shark logo, embodies the free, casual and elegant style. PAUL& SHARK products are completely made in Italy. Excellent quality and innovative design make Paul &; SHARK has become a world-famous leisure clothing brand. Basic introduction Chinese name: Paul &; SHARK belongs to: Paul &; SHARK brand time: 1975 Address: Italian brand brief introduction, brand history, research and innovation, development status, development in China, brand-new concept store, China store, brand brief introduction current Paul &; Andrea Dini, creative director of SHARK, was born in Milan in 1964 and is currently the vice president of DAMA SpA. Andrea Dini coached Paul &; SHARK's further development direction, under his leadership, brand design is more artistic, and it also maintains consistent high-quality comfort and high-tech content! Italian high-end leisure brand Paul &; Shark is famous in the international fashion world for its distinctive shark logo, free, casual and elegant style, and has become the first choice brand for people who like sports. Paul & Shark's unique and innovative design, high-tech fabrics and typical can packaging are just like the shark logo swimming in the waves, unique and unparalleled. DAMA SPA, founded in 1921, introduced Paul &; Shark brand Different from ordinary sports and leisure brands, Paul &; Shark fully integrates high-tech textile fabrics in his design, and each newly developed style has been approved by Paul &; The captain and crew of the Shark sailboat tried it on in the stormy weather conditions, so as to continuously improve Paul & Shark's quality and technical efficiency Therefore, Paul &; Each of Shark's designs has been tested, representing the most exquisite design and production technology and elegant taste in Italy. The development and application of the latest high-tech textile fabric is Paul &; Shark's excellent quality is the perfect embodiment of Paul &; Shark is one of the signs that distinguish it from other sports and leisure brands. The new fabrics developed by the company's textile technicians are carefully designed by sports people. High-strength fabrics, cotton treated with resin and waterproof, and microfibers used to make long coats, jackets and vests all use zippers and buckles. Sewing "phase change material" into the jacket can keep the temperature inside the jacket at a normal level even in the harshest weather conditions. Using a small amount of ceramic materials can make the fabric absorb ultraviolet rays, protect the skin and keep the body cool. "Typhoon 2" shows the ability of fabric coating to resist strong wind and high water pressure, and it can be worn in the worst climate such as storm and hungry typhoon. Knitted pullovers made of waterproof yarns are windproof and waterproof, keeping them really warm and dry. Paul & Shark's outstanding quality is not only reflected in exclusive high-tech fabrics and novel designs, but also in the exquisite packaging of products. Some products, including pullovers, are packed in typical cans, so the unique and thoughtful packaging design has become Paul &; Shark is one of the most striking signs that distinguishes it from other products, and it is also a distinguished enjoyment that ordinary brands can't provide. Paul & Shark's design is casual and elegant, and distinguished. Paul &; Shark brand has no second-line products. Shark logo, high-tech textile fabrics, meticulous detail design and typical can packaging have become the identification of Paul &; Shark's symbol of excellent quality. There is no doubt that only Paul &; Shark will reveal exquisiteness, self-confidence, leisure, elegance and high quality in every detail, and only these are worthy of Paul &; Shark marks the confidence and dignity of the king of the sea of sharks. Paul & Shark's brand logo consists of three parts, including the top Paul &; The English name of Shark, the shark pattern in the middle and the English word Yachting (meaning to drive a speedboat) at the bottom. Sharks with their heads held high are unstoppable, just like wearing Paul &; Shark's athletes are brave in the bad weather. Yachting embodies the brand's sports origin and positive sports spirit. Paul &; Shark brand has officially entered the China market, and opened stores in cities including Shanghai and Beijing. People who love sports and pursue the taste of life can go to Paul &; Shark brand stores buy the latest goods and experience Paul &; Shark brings you a noble and extraordinary new sports experience. Brand history was born in Ji 'an in 191. Ludovico? Gian Ludovico Dini is a chemist from Camaiore, Tuscany. After graduating from the University of Bologna, Dini worked in Como Printing Company. At that time, Dini didn't know much about the textile industry. He learned that there is a knitting factory with fine tradition and technology, which is experiencing a difficult period of business. It is Maglificio Dacò knitting factory located in a small town outside Varese (Varese). Thanks to the help of Gian Ludovico Dini, the knitting factory resumed its business on March 4, 1957. In order to strengthen continuity and avoid breaking the connection with the past, the name of the factory has not changed. Gian? Gian Ludovico has two sons: the eldest son Paolo and the youngest son Claudio. Claudio later became an architect in Milan. When Paolo Dini completed his military service in the early 196s, his father announced that Paolo was ready to be a representative of the company and began to visit customers all over Italy to rebuild his business network. In 1966, the old Maglificio Dacò Company changed its name, but its traditional heritage remained. The name of the new company is a combination of Dacò and Masnago, and it is called Dama SpA. Masnago, near Varese (Varese), is the location where the knitting factory is located. On a clear day, you can see a panoramic view of the wide lake, while the mountains of Monterrosa Mountain stand in the distance. Everything from cotton yarn to boxes for packaging garments is made in this knitting factory. Most of these garments are pullovers with colorful styles. Due to the good reputation of Dama brand and its unique long history, the garments produced by this factory are recognized as high-quality products. Paolo Dini also showed his creativity by examining the tailor's pullover and jacket design. In 1971, Paolo Dini decided not only to continue to supply goods to wholesalers, but also to cooperate with internationally renowned designers such as Christian Dior and Balenciaga. Thus, since the early 197s, the garments produced by Masnago factory have enriched the famous brand series in the fashion world. Americans' love for the ocean is like religious belief. On a trip to Maine, USA, Paolo Dini happened to find himself in the yard of a small sailing boat manufacturer. An antique canvas at the end of the 18th century on the mast caught his eye. The tiny canvas read "Paul & The word "Shark" shows vitality, elegance, speed and adventurous spirit, which just expresses the characteristics of the brand, just like a sign of destiny takes a hand. From sailing to lifestyle, Paul &; At the beginning, Shark took inspiration from sailing boats and positioned himself as a fashionable casual wear. Paul &; Shark focuses on sailing clothes. In the 197s, sweaters for navigation, which were packaged in fresh and creative "blue metal cans", became very popular as soon as they were launched. The unprecedented success of this product is attributed to Paul &; Shark took the first step, and then developed the whole series of knitwear made of waterproof wool, which is suitable for seaside, sea and any outdoor environment. After years of development, Paul &; Shark has been extended to other sportswear such as skiing, golf and non-sports casual clothes. Today, Paul &; Shark has become a comprehensive brand of elegant leisure clothes and taste of life. Research and innovation Paul &; Shark's high-tech materials have the important characteristics of versatility. Many of our outerwear products are designed for harsh climatic conditions, and are also very suitable for leisure time, weekends and rest time. Many of the scientific and technological materials used are Paul &; Shark's patented product is a very comfortable, lightweight and practical fabric, and it is also suitable for leisure activities without strenuous exercise. TYPHOON 2 represents the resistance level of the coating on the fabric to high water pressure ── the rainproof amount of the material per square centimeter is 2 mm, which is the rainfall of heavy rain, rainstorm and typhoon. TYPHOON SILK combines heat resistance with elegant texture. For many years, Paul &; Shark tested the latest and most advanced silk processing methods to be applied to high-grade functional casual wear. In other words, it is the best quality silk with waterproof and breathable coating to make a refreshing and warm functional garment. TYPHOON WIND is a series of jackets and vests with windproof interlayer and TYPHOON 2 outer coating. Temperature control filling material for CONTROL TEMP jacket and coat. In hot climate or during physical activity, the micro-particle structure of CONTROL TEMP will store too much heat. When the temperature drops, the same particles will transfer the accumulated heat to the cold particles, so that the cold particles can absorb the needed heat energy. TEFLON-COATING is a waterproof technology, through which TEFLON (waterproof polymer) can be firmly coated on fabrics to form a coating. Development in China Paul &; Shark has always attached great importance to the China market. Now, China has become Paul & Shark brand is one of the most popular markets. Paul & Since Shark entered the China market in 2, Paul &; Shark has established a network of more than 5 specialty stores located in the most famous shopping malls in China. Brand new concept store Paul &; Shark sales network has spread all over the world, and Paul &; Shark stores are located in major cities such as Milan, new york, Rome, Paris, China, Moscow, Venice, Vienna, Florence and Berlin, as well as the most beautiful holiday resorts in the world such as Bahamas. Paul & Shark's brand-new store concept comes from the balanced distribution of space in an extremely elegant and exquisite design environment, and at the same time achieves practicality and meets contemporary design standards. Paul & Shark's concept has not changed, but it has evolved into a concept that can emphasize products in every tiny detail. Store layout and display are characterized by precious and shiny mahogany, which effectively reflects special light to the surrounding environment. The structure composed of white oak floor and adjusted lighting also forms special light contrast and adds unique color. The storefront reserved a lot of space to display accessories and folded clothes, making full use of the wide desktop and the wall space next to the hanger. In addition, the pictures depicting the characteristics of this season's series of catalogues, as well as the latest advertising illustrations, are placed in a specially designed niche in a very balanced way. Of course, what is indispensable is the golden brand logo, which shines on the dark blue paint panel. China Store Beijing International Trade Mall Store Address: L27, International Trade Mall, No.1 Jianguomenwai Street, Beijing Store Address: shanghai centre A1# Tianjin Friendship Commercial Building, No.1376 Nanjing West Road Store Address: Wuhan International Plaza Shopping Center, 1st floor, Tianjin Friendship Commercial Building, No.21 Friendship Road, Tianjin Address: 1st floor, Wuhan International Plaza, No.69 Jiefang Avenue, Wuhan