Peugeot and Citro?n cars produced in France do not win with colorful surface colors, not to mention that they only have one color that is warm, that is red, and it is named Bordeaux Red. "Bordeaux Red" is bright in color and is one of the signs of good red wine. It is named after Bordeaux, the best wine-producing place in France. From Fukang, Elysee, Senna, Picasso, Triumph, C2, to Peugeot 307 and 206, these cold machines all have the quality of red wine like Bordeaux red, and are given more sensual colors because they come from the romantic country of France. .
There is no special research on red wine. As for its quality, I think it should include the three standard requirements of "color, aroma and taste". Reflected in the car, it is the organic integration of external appearance, internal temperament and driving experience. Summarize it with a few keywords, namely fashion, romance and comfort. Don’t be disappointed by these overused adjectives. This is the essence of French cars. Let’s briefly analyze it below.
Fashionable look and feel
In terms of appearance, we have already experienced the avant-garde, unrestrained and bold French cars, so that its alternative appearance was once difficult for Chinese people to accept. From Fukang hatchbacks to Senna and Picasso, their embarrassing experiences in the Chinese market are proof. Although Fukang is an old model, its styling is still fashionable and unique. Later, Picasso’s panoramic sunroof design made people feel that the French’s advanced design concepts were becoming more and more advanced.
In fact, the unique appearance of French cars is a concrete reflection of the overall French car design level. Apart from Italy, France should be the most inspiring country for car design in the world. The revolutionary nature, artistic talent and romantic ideas of freedom and equality of the French nation have turned the automobile into a tool of innovation, a carrier of art and a vaporizer of humanity. The leading and open styling of French cars is something that no other brand can match. The rigor of German cars, the liveliness of Japanese cars, and the boldness of American cars are, to a certain extent, nothing more than conservative and rigid, opportunistic, and rough and clumsy. Just a pronoun.
With the changes in Chinese people’s consumption concepts, French cars are becoming more and more popular and respected. The sales of old models such as Fukang and Elysee illustrate this problem. It is not surprising that the newly launched 206, Triumph and C2 have attracted the attention of consumers. Especially these later models, the appearance is more fashionable, bold and unexpected, giving people a completely new feeling. It can be said that the current domestic French cars represented by Peugeot Citroen are relatively good-looking and are of the highest quality in terms of color. Renault's passenger cars have not yet been produced in China, but I know that they are mainly hatchback cars with cute shapes, various colors, economical and affordable, and have a good look and feel.
Romantic temperament
The inner temperament of a French car may have many connections with its appearance. People often think that it is mainly the fashionable styling of French cars that gives people a romantic impression. Actually wrong. Just like the aroma of red wine is not due to its color but depends on the raw materials and brewing process. I believe that the inherent freedom and romantic temperament of French cars are inseparable from four factors. One is the national characteristics of France; the other is the flourishing social and cultural influence; the third is the rich history of automobile development; the fourth is humanization car building concept.
I believe everyone has felt the first two points. They are the soil for cultivating this kind of temperament, so I won’t go into details. The French automobile industry emerged earlier. Peugeot, Citroen, and Renault are all century-old brands. Their histories are intertwined with glory and dreams, which are enough to keep pace with Germany. The rich historical and cultural accumulation of automobiles has become the driving force for French cars to dare to be the first. They can play freely, unrestrained, and are full of imagination and creativity. The most classic example is the entrepreneurial history of André Citro?n. He set many precedents in the world's automotive history in terms of technological innovation, marketing model and product promotion. Today's French automotive industry has a strong legacy of history. French cars are also representatives of the humanized car-making concept. Humanization is mainly reflected in meeting people's needs, such as comfort requirements, aesthetic pursuits, etc. In fact, this kind of humanized car-making concept is based on practicality, so French cars often show roughness and fineness, which is both open and delicate.
The reason why many people choose French cars is very simple, that is, they think they are romantic.
In fact, this is the embodiment of the brand value of French cars. Just like the safety of German cars, although it is invisible and intangible, it exists objectively and is the ethos and connotation of French cars. This is just like the "fragrance" of French red wine. Without the aroma, it would be tasteless and its value would be greatly reduced.
Comfortable driving
Comfort is the pursuit of all car manufacturers, such as making the interior pleasing to the eye, changing the seats to eight-way adjustment, increasing the seating space, etc. Wait, this is no big deal. If you have driven a French car, you will feel that the comfort of a French car is not a passive enjoyment, but a fit between the car and the person. The comfort of French cars is based on advanced automotive technology, such as Citro?n's unique chassis technology, including four-wheel independent suspension, rear-wheel follow-up steering patented technology, etc., which can ensure the vehicle's ride comfort and good performance. control performance and increase vehicle driving safety. I believe that Peugeot, which shares the Citroen platform, also uses these technologies.
Although the engines of French cars are not as good as those of German cars, the overall performance of French cars is powerful. The triumphant Renault Blue Legion in the F1 arena and the majestic appearance of Citro?n galloping in the WRC. Their repeated championships confirm the outstanding achievements of French cars in terms of handling and safety performance, and at the same time, they will maintain the world's leading position in comfort in the future. level provides technical assurance.
Although the comfort level of France-series cars is not generally the best, its driving feeling is the best. This driving experience is like the third step in tasting French red wine, which is to taste it. I have never "tasted" red wine like a gentleman. A good person on the Internet shared his experience: "The taste of good wine should be mellow, rich, strong, balanced, beautiful, and with a long aftertaste; not thin. , bland, featureless and short-lived. Good wine should be powerful, intoxicating, full and strong; not flat, cold and weak." This is a very delicate body odor, and French cars may give you the feeling of good wine described in the text.
French cars also have outstanding performance in cost control, safety and environmental protection. Through innovative design and practical technology, they provide the world with affordable, reliable, environmentally friendly and energy-saving products. But it doesn't mean that all cars in the French car series are perfect and other cars are useless. This is also like wine tasting. Different types of red wine have different tastes, and tasters also have different tastes. "Everyone likes radish and cabbage." This is the saying.