1, reducing procurement costs
The establishment of e-commerce between enterprises and suppliers and the realization of online automatic procurement can reduce the manpower, material resources and financial resources invested by both parties for the transaction. In addition, purchasing enterprises can purchase from suppliers in a unified way by integrating the internal purchasing system of enterprises, so as to realize the discount of bulk purchasing.
2. Reduce inventory costs
By establishing an inter-enterprise e-commerce system with upstream suppliers and downstream customers, enterprises can set production by sales and supply by production, realize efficient operation and unification of logistics and control inventory to the maximum extent.
3. Save turnaround time
Enterprises can also establish a unified e-commerce system with suppliers and customers, realize direct communication and transactions between suppliers and customers, and reduce turnover links.
4. Expand market opportunities
By establishing online business relationships with potential customers, enterprises can cover markets that are difficult to be covered by traditional channels and increase market opportunities.
5. Large scale and strong competitiveness
The enterprise website provides an information publishing platform, and the information content is provided by various online vendors, and the content is quite rich.
This kind of website is relatively young and its structure is very complicated, so it often has a very strong technical research team, which is relatively guaranteed for the technical realization of seo. The competitors of such websites are often some enterprise stations, and the scale is not at the same level.
Second, the shortcomings of B2B platform:
1, the comprehensive problem of unreasonable website columns and product classification settings.
The structure of B2B website looks very simple, which is nothing more than the main columns such as supply information, procurement information, product library and enterprise library, as well as the classification of different industries and different product categories under each column, and the corresponding information is released to the corresponding classification.
However, in fact, the classification method of B2B websites is very important for the overall optimization of websites. Unreasonable classified catalogue will cause comprehensive problems such as users' difficulty in obtaining website information, search engines ignoring secondary columns and secondary column information, and low PR value of websites.
2. A large number of newly released information cannot be included by search engines.
With the increase of supply and demand information, a large number of newly released information is constantly updated, but many new information has been scrolled under multi-level directories before being included in search engines, and because of the unreasonable design of website structure and hierarchy.
Even if all web pages are converted into static web pages, it may still lead to information not being included by search engines.
3. Constraints of dynamic web pages.
The leading websites have already realized the static processing of all information through website optimization and transformation, but until the development of B2B websites today, there are still a large number of websites that adopt full dynamic webpage technology.
Even the main column and the secondary column are dynamically generated, and such a dynamic website has been unable to gain any advantage in the natural search results of search engines. Even if a webpage is included in a search engine, it is difficult to gain any advantage over other static webpages with similar content.
As a result, the number of visits brought by natural retrieval through search engines is getting less and less.
4. The correlation between the design of web page title and the content of web page.
In the website where the content is edited by the website maintainer, the design of the page title and the correlation between the page title and the page content can be well controlled, but in the B2B industry website where users publish information by themselves.
The problems of unprofessional webpage title design and low correlation with webpage content are more prominent. As a result, not only the supply and demand of information content pages have no competitive advantage in search engines, but also the performance of the whole website may be affected.
This is described in "Low-quality Web pages in search results of search engines and their causes analysis".
Extended data:
B2B(Business to Business) is the exchange of products, services and information between enterprises through the Internet. The main modes of websites are divided into three categories: B2B websites of large enterprises, B2B websites operated by third parties, and B2B websites with industry ecology.
What I want to talk about here is the B2B website operated by a third party, which provides an online business platform for information exchange between buyers and sellers, provides online communication conditions for users and facilitates transactions.
The ultimate goal of such websites is to make a profit and provide some free access rights, but its purpose is to gather popularity and lay the foundation for future charges.
The growing B2B website has formed a certain scale, giving users more free rights, which is the best object for us to use for free. Of course, even mature B2B charging websites still have some resources that can be used for free.
References:
Baidu encyclopedia -B2B platform