From January to September 2010, Deutz FAW (Dalian) Diesel Engine Co., Ltd. achieved sales of 7,114 units of Jiefang New Deutz products, and plans to sell 23,000 units in 2011. Adhering to the excellent quality of German machines, coupled with China's local innovative manufacturing, energy-saving, lightweight, environmentally friendly and efficient diesel engines are shipped from Dalian and assembled on diesel vehicles across the country and even around the world. Deutz is becoming a veritable brand of high value-added products, bringing greater benefits to itself and customers around the world.
The German Deutz AG was founded in 1864. It has the world's leading power research and development capabilities. It developed the world's first four-stroke internal combustion engine and obtained more than 400 German, European and world patent technologies. The Deutz series diesel engines developed by it are world-class products comparable to those of Mercedes-Benz, and are also the power products of Volvo trucks. Deutz FAW (Dalian) Diesel Engine Co., Ltd. was established by German Deutz AG and FAW Group Corporation with a joint investment of 1.2 billion yuan. At present, the 2012 and 1013 series diesel engines introduced by Deutz FAW-Dachai are products of the same generation produced simultaneously with the German Deutz Company, and their product technology ranks among the best in the world. In order to produce products consistent with those in Germany, Deutz FAW Dachai invested 1.1 billion yuan to build a world-class diesel engine manufacturing base. In 2008, the Deutz engine produced in Dalian became the only power source for the Beijing Olympic torch relay carrier vehicle. In 2009, Deutz diesel engines produced by Deutz FAW Dachai were selected by Zhejiang and Shanxi provinces to be used on the floats of the Jiefang CA1313 and P7K1L11T4E models, which participated in the 60th anniversary review of the National Day. The excellent quality of Deutz engines, which inherits German origin, has been unanimously praised by users.
FAW Jiefang Company held a meeting on the promotion project of Deutz Dachai’s new engine
FAW Jiefang Company recently held a meeting on Jiefang’s new Deutz products at Deutz FAW (Dalian) Diesel Engine Co., Ltd. The ninth meeting of the promotion project team. The meeting summarized the work of the first three quarters of 2010 and reported on DDE's product promotion strategy for the fourth quarter and 2011. From January to September 2010, Jiefang New Deutz products achieved sales of 7,114 units, and sales in 2011 are expected to be 23,000 units. The director of the DDE Quality Assurance Department and the Director of the Service Department respectively reported on the new Deutz engine quality improvement progress and measures as well as service and spare parts guarantee measures. Relevant persons in charge of the FAW Technical Center, Jiefang Company Sales Department and Changchun and Qingdao bases respectively reported on the new Deutz product vehicle improvement plan, work summary and market analysis since 2010, and reported on the fourth quarter of 2010 and 2011 Deutz product promotion plan and put forward work suggestions.
The meeting pointed out that Deutz products have obvious advantages such as stable quality, long life, and lightweight, but there are certain problems in regional sales. It is necessary to further improve product competitiveness, strengthen brand building, and increase product sales to provide Lay a solid foundation for the National IV stage. Since the launch of the new Deutz product promotion project, various departments of Jiefang Company have given strong support, which has been a great encouragement to all employees. Seizing the opportunity and producing and selling the most competitive engines is Deutz's current main task. We must continue to improve product quality, reduce production costs, improve delivery capabilities, strengthen service supplies, and make our due contribution to enhancing the competitiveness of Liberated Vehicles through practical work. Quality is the bridge between users and enterprises. Only high-quality products can enhance user confidence. It is necessary to benchmark with competitors, reach and then exceed the quality level of competitors, and make unremitting efforts in terms of quality, price, delivery, service, etc. to fully support the Jiefang New Deutz product promotion project.
The Jiefang New Deutz product promotion project team put forward requirements for recent work: DDE should increase product publicity and promotion efforts and increase investment; DDE should participate in quality improvement work and clarify time nodes; each project team should Responsible comrades must communicate with each other and make plans for 2011 together.
After more than nine months of hard work, the Jiefang New Deutz product promotion project has achieved phased results. Although the absolute number is small, the increase is significant. The purpose of introducing Deutz products is to enhance the competitiveness of Jiefang vehicles and boost Jiefang sales. DDE and Deutz products bear a heavy responsibility. The next tasks: First, improve product competitiveness. Work such as model development, announcements, and production preparations for new products must be accelerated. The sales company's service department will take the lead to eliminate quality problems as soon as possible.
DDE must continue to improve quality, and at the same time, it is hoped that Germany will provide technical assistance to DDE to achieve the leading performance of Deutz engines in the country. Second, there is a gap between the price suggestions put forward by sales and DDE, and it is recommended to make timely adjustments. Third, the threshold for claims for Deutz products should be lowered, and DDE should work with sales companies to study the forward movement of spare parts to maximize the effect of spare parts in promoting sales. In order to further improve the technology of repairing Deutz products at service stations, in the service competition organized by the sales company in 2011, the final project was Deutz engine repair. Fourth, as sales and ownership of Deutz products expand, DDE should deeply explore typical Deutz products, summarize product advantages, and increase publicity in central and local media to increase end-user confidence. Fifth, regarding sales in the fourth quarter of 2010, we must strive to achieve the sales target of 10,000 units. Considering the sales peak in March and April of 2011, it is recommended to reserve more Deutz to meet the demand when resources are tight. Sixth is the sales target for 2011. It is recommended that the total sales volume of the two bases exceed 20,000 units. Seventh, Jiefang Company, Technology Center, Qingdao Plant and other relevant departments must stand at the height of Jiefang Powertrain strategic planning, and from the perspective of fully replacing old products with Deutz products for medium and quasi-heavy-duty power, give DDE and Deutz products Focus on and cultivate, and make every effort to promote the new DEUTZ product promotion project.
Deutz FAW Dachai helps Chinese construction machinery companies move towards the world's high-end power supply
The recent Bauma Show in Shanghai was an unprecedented event. In this exhibition with the theme of technological upgrading, If you compare the consoles of some well-known domestic brands to bright red flowers, then the core components are lush green leaves. Among these green leaves, Deutz products produced by Deutz FAW (Dalian) Diesel Engine Co., Ltd. (hereinafter referred to as DDE) are particularly eye-catching.
As the largest joint venture of Deutz AG outside Germany, DDE is the youngest internal combustion engine manufacturer in my country. Although it has only been in the market for a few years, compared with some domestic internal combustion engine companies that have been in the field of construction machinery for decades, it seems a bit immature to participate in the top international Bauma Show. However, at the 2010 Bauma Show, DDE was one of the world's top engineering companies. Germany's Deutz, the originator of mechanical diesel engines, was at the same booth. On one side is Germany's Deutz, and on the other is DDE's Deutz. It can be said that they are from the same origin and compete on the same stage. DDE is very confident whether a new baby born from an enterprise with a history of hundreds of years can inherit the fine traditions of its originator and develop simultaneously. The products of Deutz in Dalian, China, are not only of the same quality as those in Germany. And more economical and affordable. Deutz is a world-famous engine manufacturer that has entered the Chinese construction machinery market for decades. Its market maturity and user acceptance are unique in the Chinese market. DDE and Deutz Germany have maintained three synchronizations since the beginning: technology synchronization, quality synchronization and sales synchronization. Currently, there are more than 10 German high-level technical backbones in DDE, which is unique among any company in the world outside Germany. The three six-cylinder engines exhibited this time are also similar products from German Deutz, and their technology is the most advanced in the world. DDE's product technology is not a simple transfer of technology from the West to the East, but is developed in conjunction with the characteristics of the Chinese market. Chinese construction machinery is somewhat different from foreign countries in terms of working sites, application conditions, usage environment, etc., and is even much more complex. This puts forward higher requirements for the matching and adaptability of engines used in construction machinery, which are sometimes uncertain. requirements. For the whole machine, the powerful matching evaluation method is a major advantage of Deutz, and this advantage is fully carried forward by DDE. Users do not need to go to the construction site to check the matching situation. They can make different solutions for different usage conditions and make various matchings before the engine is shipped. After being tested by the system evaluation, it is handed over to the user, which is a great benefit. The cycle for users to enter the market is shortened.
Representatives from a number of well-known domestic companies such as XCMG, Sany Heavy Industry, Zoomlion, and Volvo Lingong came to the DDE booth one after another. From the conversations between these customer representatives and the people from Deutz FAW Dachai, they seemed to be old friends. Further understanding revealed that although DDE is a latecomer in the domestic construction machinery market, due to their noble birth and aristocratic bloodline, they have a very high starting point. From the beginning, they positioned the market on mid-to-high-end products, and it is natural for them to be well-known companies. become the object of DDE.
In less than three years, it has realized batch supply for domestic Sany Heavy Industry, Zoomlion Heavy Industry, XCMG Technology, and Foton Lovol, and realized supply for Liugong Group, Lovol Heavy Industry, Dingsheng Tiangong, Shantui Group, etc. As supporting equipment, prototypes have been provided to Xiamen Engineering Group and Yituo Group.
After experiencing the global economic crisis, the demand for construction machinery in the world is mostly sluggish, especially for excavators with high technical content and known as the crown of construction machinery. However, domestic construction machinery stands out and stands out from the background of Changyang. Next, in 2010, all companies operating in the excavator market made a lot of money. The domestic excavator industry has been wandering for more than 20 years. In the past one or two years, it has made steady progress. In 2010, the domestic market accounted for 25% to 30%. The squeeze on the import market share surprised foreign industry insiders. The rapid growth of excavating machinery and the rapid heating of the market have provided DDE with a broad field of application. At present, some well-known large domestic companies have already adopted DDE engines as standard for their excavator equipment. They only signed contracts with one well-known manufacturer at one time. placed orders for 18,000 units in three years.
At the exhibition, for Deutz FAW Dachai people, there were many new faces who were potential markets. A representative of a large engineering machinery manufacturer in Shandong told reporters that they entered the excavator industry in the past two years. In the company's 12th Five-Year Plan, excavators are the main development direction. They have done research on the domestic diesel engine market. After a thorough investigation, we found DDE this time. Through conversations with people from Deutz FAW Dachai, DDE is about to reach a new height.
Not only that, DDE has also joined the ranks of a number of internationally renowned companies in China such as Bomag, Wirtgen, Putzmeister, Atlas Copke, Liebherr, and Mercedes-Benz. Sole proprietorships, the products of these enterprises are the world's best brands. At the same time, 28 Chinese forklift companies, represented by Heli, Dachak, and Hangcha, have equipped DDE engines in the high-end field of forklifts, and their sales have grown steadily year by year. At present, DDE products have fully entered the field of construction machinery, covering concrete pumping equipment, road machinery, excavators, loaders, forklifts, air compressor equipment, generator sets, oil field equipment, airport equipment, lifting equipment, etc. It can be said that, DDE has fully blossomed in the field of domestic construction machinery. As of January-November 2010, production and sales increased by 176% year-on-year, and sales revenue increased by 185%.
At the exhibition, through interviews with some DDE users, we felt that price is often not the first priority for these companies' engine requirements. A vice president of Jiangsu World Group said humorously that we are not short of money, and what we value most is after-sales service. Among the customers who came to visit one after another, there were many familiar faces to DDE. Some of these customers are old customers of Deutz in Germany, and some are customers of other foreign engines. What these customers value most is the service of DDE global joint warranty. A sales manager of Swedish Atlas Copco (Shanghai) Company introduced that their company is ranked ninth among the world's air compressor manufacturers and has the highest market share in China. In the past, it has been using German Deutz products. For engines, they started trying to use DDE products the year before last. Users responded very well. They plan to increase the use of DDE next. DDE’s global warranty service system is the main attraction for them, because their products are mainly exported and their after-sales service is The first condition for them to choose a package. When asked about the price gap between DDE products and German Deutz, the manager said disapprovingly that as long as there is no big difference in quality, price is not the main factor in our choice. The key is to look at the supply period and later stages. In the past, engines imported from abroad took at least three months, but DDE's products have greatly shortened our production cycle, and the cost has naturally come down. More importantly, after many years of service at home and abroad, After examining high-end engines, we believe that DDE's global joint warranty service system is currently the only one in the world.
At DDE’s booth, a representative from a road and bridge engineering company in Anhui said that highway construction projects are mainly about fighting for equipment and eating machinery. It is normal for equipment to malfunction, but as long as it is solved in time , which does not affect normal use for users, is the best equipment. They have bought foreign equipment before, but there are few foreign service outlets and service personnel, and the price of accessories is very high. Now there are two pieces of equipment lying on the construction site, one is domestically produced and the other is imported. The engine is a key component. .
This user said that we have to order now and try to choose domestically produced engines with high cost performance and timely service. After the detailed introduction from Deutz FAW Dachai, the user nodded frequently.
A representative of Shanghai Geike Power Generation Equipment Co., Ltd., a wholly-owned German company, said that they used to use imported original engines, but switched to DDE engines in 2009. Now it seems that this choice was wise. Yes, DDE relieves their worries. A well-known domestic group company, from senior leaders to business managers of the export department to technical staff of the R&D center, came to the DDE booth one after another over the past few days. From the various business exchanges between the two parties, DDE has been listed as a strategic supplier of the group's excavators. The person in charge of the export department of the group said that we have been using engines from another major foreign brand in the past, but the after-sales service has been a big headache for us. Because domestic and foreign companies have different understandings of after-sales service, they blame each other when problems arise, which affects us. market image, so we are determined to change the engine supply channel, and DDE is an ideal target. No matter how well-known foreign companies are, they all regard after-sales service as a channel to earn high profits. The difference between DDE and DDE is that it combines Deutz's more than 1,200 joint warranty service stations around the world with FAW Group to provide user services. The combination of concepts and this integration of advantages is the biggest advantage of DDE.
China's construction machinery industry will usher in the best opportunity for development in 2010. From January to September 2010, industry-wide sales increased by 50%. The annual output value is expected to reach 400 billion yuan, and will reach 9000 during the 12th Five-Year Plan period. billion. In the next 20 years, China will enter a period of rapid urban development, which will bring significant development opportunities to China's construction machinery. Under the background of urbanization development, construction machinery will usher in unprecedented development opportunities. Although China has become a major construction machinery manufacturing country in the world, it is still far from being a powerful construction machinery manufacturing country. In the process of moving from a large manufacturing country to a powerful manufacturing country, key components, especially the core component engine, have become the industry's most important component. development bottleneck. Therefore, improving the grade of key components and accelerating the pace of entering the international market are the two major trends in the development of my country's construction machinery industry. In the 12th Five-Year Plan for the construction machinery industry, technological breakthroughs and improvements in key components will be an important task. In addition, compared with developed countries, the emission standards of China's construction machinery are still at a low level. On China's largest construction site in the world, this problem, which is inconsistent with my country's increasingly improving environmental standards, has already attracted the attention of relevant national departments. Paying attention to and solving this problem requires government decision-making and support on the one hand, and the efforts of enterprises on the other. The development goals of DDE are exactly in line with the future development trend of China's construction machinery. On the one hand, this is because construction machinery is the traditional market of German Deutz, which has always led the world construction machinery engine market in terms of technology and services. Currently, all high-end construction machinery products in the Chinese market use imported original machines, so DDE not only It will break the long-term monopoly of high-end power of my country's construction machinery by foreign countries with the momentum of accumulation. On the other hand, with the resale of a large number of DDE parts and the influence of Deutz in the international market, it will surely drive my country's construction machinery to the international market. pace, in this sense DDE is cooperating with well-known domestic construction machinery companies to explore the international market.