Better quality and experience of mobile phones are closely related to research and development, but how much money should be invested in mobile phone research and development has always been a controversial topic. Recently, when "how to treat Lei Jun's claim that the higher the R&D cost is, the better, and Huawei's high R&D cost is not due to its low R&D efficiency?" After the fire in Zhihu, the fans, led by Huawei and Xiaomi, had a heated discussion.
The core content expressed by Lei Jun in the interview is: Lei Jun himself and all the founders of Lei Jun have R&D background and have a very deep understanding of R&D. Lei Jun believes that the essence of R&D expenses is not that the more the better. If the more the better, wouldn't Microsoft become an empire that never falls? In fact, almost all major innovations are done by small companies.
Lei Jun disagrees with the statement that Huawei's R&D expense ratio should continue to be higher than 10%, and thinks that it is because they don't understand R&D, which is the reason why executives don't do R&D in person. When Xiaomi announced that the comprehensive profit rate of hardware did not exceed 5%, it was not surprising that Lei Jun expressed such a view. After all, the implication behind this sentence is that Xiaomi has strong research and development strength and good research and development results, but I spend less money than anyone else, and I also promise not to make more money from users in the future.
From the standpoint, there is nothing wrong with Lei Jun's speech, but whether there are new things to attract users in terms of products depends on the research and development strength of major mobile phone manufacturers today. In order to make consumers pay attention to their own brands in advance or for a long time, competitive R&D investment is a competitive standard, and the R&D strength of mobile phone manufacturers is becoming more and more important.
In fact, even Xiaomi's investment in R&D is increasing in recent years. Nowadays, many mainstream manufacturers regard R&D investment as their core selling point. For consumers, how much a mobile phone manufacturer has invested in research and development may represent whether the manufacturer really pays attention to products and user experience.