The Origin of coca-cola bottle's Design

1898 Alexander Sam, a young worker of Root Glass Company, found that his girlfriend was wearing a sleeve-type dress, which made her hips stand out and her waist and legs slim, which was very beautiful. After the date, he was inspired to design a glass bottle according to the image of his girlfriend wearing this dress. After numerous revisions, he not only designed the bottle very beautifully, much like a graceful girl, but also designed the capacity of the bottle to be just the size of a glass of water. After the trial production of the bottle, it was well received by the public. Commercial-minded Alexander Sam immediately went to the Patent Office to apply for a patent. At that time, Candler, the decision-maker of Coca-Cola, saw the glass bottle designed by Alexander samson in the market and thought it was very suitable for Coca-Cola's glass bottle packaging. After some bargaining, the Coca-Cola Company finally bought the patent at a sky-high price of $6 million. You know, 100 years ago, 6 million dollars was a huge investment. The bottle designed by Alexander Sam is not only beautiful, but also very safe to use, easy to hold and not easy to slide. What's even more amazing is that the middle and lower parts of the bottle are twisted and deformed, just like the striped skirt worn by girls; The middle of the bottle is full and fruitful, like a girl's hip. In addition, because the structure of the bottle is large and small, it gives people a heavy feeling when loading Coca-Cola. After the glass bottle designed by Alexander samson was used as the packaging of Coca-Cola, the sales of Coca-Cola increased rapidly and doubled in two years. Since then, Coca-Cola packaged in Sam Sen glass bottles began to sell well in the United States, and quickly swept the world. The investment of $6 million has brought hundreds of millions of returns to Coca-Cola Company.