That is, starting from competitors or market-related products, some angles that need to be investigated are delineated, so as to get the real situation. At this time, there is no need to add any personal judgment, but to speak with facts, mainly analyzing the market layout, product quantity, sales, operation and detailed functions of the products.
2. Subjective analysis
This is a conclusion close to user process simulation. For example, according to facts or personal feelings, we can list the advantages and disadvantages of the other store and the goods we sell, or the advantages and disadvantages of competitors competing with our products. This analysis mainly includes: user process analysis, product advantages and disadvantages, etc.
3. Analysis of the categories of goods sold by competitors.
The category sales data of competitors and surrounding stores have very important reference value for commodity sales. For example, a store that makes fashion and leisure clothing brands has a wide range of products, and there is a professional denim brand store next door that completely conforms to its own positioning.
At this time, the sales of your own denim clothes will definitely be affected, so in order management, you should avoid the similarity of denim styles, choose denim styles with certain differences, and reduce the order volume of denim clothes.
Extended data:
There are two typical writing structures of competing product analysis: horizontal and vertical.
1, horizontal: list the directions to be analyzed, and then observe and compare the opponents respectively. Finally, the score table, comparison table, various models or conclusion sentence paragraphs are obtained.
2. Vertical: list all competitors or related products, and experience and write down the points that need to be analyzed respectively. Because every competitor or product has different points, such as integrated portal and vertical website, they certainly contain different things, so it is scientific and effective to take vertical evaluation at this time. Finally, the detailed scoring chart or comparison report of each product is obtained.