Up to now, Zoomlion has the right to speak in the domestic agricultural machinery field, and also has the strong strength and influence to formulate industry rules!
At present, agricultural machinery market is divided into two regions, one is low-end agricultural machinery market, and the other is high-end agricultural machinery market.
Current low-end agricultural machinery market pattern
As the name implies, low-end agricultural machinery is agricultural machinery with low technical level, single function and low price, with traditional walking tractors as the main representative. After decades of competition, this low-end market is now in the red sea stage of fierce competition, and most of it is in the loss stage. Among them, the strongest enterprise of low-end agricultural machinery is Yi Tuo.
High-end agricultural machinery model
At present, domestic high-end agricultural machinery is mostly imported, while domestic high-end agricultural machinery enterprises are only supported by Zoomlion.
1. Clear strategic positioning.
Zoomlion didn't take the usual road from the beginning, and aimed at high-end agricultural machinery market for layout attack from the beginning.
2. Find the right direction and invest heavily in research and development.
In the early days, enterprises and agricultural machinery business continued to lose money, and they still insisted on investing a lot of money in research and development of high-end agricultural machinery. Finally, a lot of previous efforts have ushered in a fruitful return this year!
3. Build a high wall, accumulate a wide grain, and be king slowly!
Technical barriers have become Zoomlion's nuclear weapon in the global high-end agricultural machinery field. Technology is king!
As early as the beginning of this year, Zoomlion launched the first 5G unmanned agricultural machinery in China! As long as the scope is delineated, the route can be automatically planned, and the work that used to take a lot of time and energy, such as automatic farming, sowing, fertilization, harvesting and gathering, can now be completed with one click. All this has accumulated the technical patents of Zoomlion, and at the same time it has become an insurmountable technical barrier for other peers!
4. Quality is king!
Zoomlion started as a construction machine and has been deeply involved in the field of mechanical materials for decades, with strong strength!
Therefore, the agricultural machinery produced by his family is durable and the quality is comparable to that of armored machines in agricultural machinery.
5. State-owned enterprise background and policy support.
In the critical period of implementing the great strategy of rural revitalization and national development, it is inevitable that as the boss of domestic high-end agricultural machinery and as a state-owned enterprise, it will receive policy support.
In August, Zoomlion reached a cooperation agreement with Siping Municipal Government of Jilin Province on agricultural machinery industry projects, deepening cooperation with Jilin, expanding investment scale, speeding up project construction, expanding cooperation fields and opening up agricultural machinery market.
6. China's business card!
Like CRRC, with the rise of China, China's agricultural machinery is bound to go global.
Just in August this year, the United Nations officially listed Zoomlion as a long-term supplier of agricultural machinery in the United Nations. This is the first and only agricultural machinery enterprise in China that has broken the United Nations agricultural machinery procurement list monopolized by European, American and Japanese brands for decades! Let China manufacture high-end agricultural machinery and equipment on the stage of international public procurement!
In short, with the iterative upgrading of technology, agricultural machinery will inevitably go to the high end, whether at home or abroad, and the future will inevitably be the world of high-end agricultural machinery.
The laggards will be eliminated. Domestic high-end agricultural machinery has been occupied by Zoomlion, and the future must belong to Zoomlion!
Since Zoomlion made a major breakthrough in the research and development of high-end agricultural machinery, the proportion of business income of agricultural machinery sector has entered an explosive period in the past two years, and it has expanded at least twice the rate every year. I believe that before long, Zoomlion's agricultural machinery will be cultivated in the fields all over the world.
In short, the future can be expected!