Question 1: How to analyze the profit model of a company. For stock investment, the key to whether a stock is worthy of investors' bets is to look at the profit characteristics and business model of the company, that is, the value of the company. The creative process, in layman's terms, is the way companies make money, and it's a regular way. This method of making money determines the future life and death of the enterprise, determines the corresponding investment value and investment type of the enterprise, and of course determines the operating strategy that an investor should adopt. A good profit model can definitely ensure the sustainable development or growth of the enterprise. It is also a company's competitive advantage. Since it is studying the profit model, it is not the product, price, output, finance, valuation, investment rating, etc. mentioned in general research, nor is it studying the short-term information of a company, such as the company suddenly signing a large order, or A corporate workshop suddenly catches fire and so on. In fact, these can only have a short-term impact on the stock price, and the fundamental core impact is determined by the company's profit model and business characteristics. The concepts of profit model and business characteristics are very abstract to explain. Peter Lynch, a famous fund manager, used vivid metaphors to explain them. He believes that looking at stocks is like looking at people, and choosing stocks is like marrying a person. Different stocks are like different people with different professions. If you know his profession very well, you will not have unnecessary associations and you can take a direct approach to get along with him. However, the core characteristics of an enterprise are not as easy to identify as a person's professional characteristics. Therefore, only by mastering some analysis methods and gaining some experience can you identify these core characteristics. Profit model and enterprise management are inseparable. Because the profit model is the way and channel for enterprises to convert business value into profits. It can be said that the profit model is a comprehensive reflection of the management's strategic vision, judgment and execution capabilities. From a valuation perspective, some companies have higher valuations than others because of the advantages of their profit models. This is caused by differences in profit models. In fact, sometimes a company's profit model can be discovered by simply analyzing industry conditions. You must admit that it is easier to make money in some industries than in others. This is a superficial analysis of the profit model. Generally speaking, industries with low barriers to entry tend to have fierce competition. When everyone can participate, excessive competition will occur and it will become an unprofitable business. This is the case in many manufacturing industries, especially companies that produce mid-stream and downstream products. Rising raw material prices will severely compress gross profit margins. For example, if raw materials account for 70% of the cost, then if its price increases by 10%, the company's cost will increase by 7%, and the gross profit margin will decrease by 7%. In addition, ordinary manufacturing companies require a large number of continuous equipment updates. To improve efficiency and keep their products up to date, they must continue to invest more funds. Therefore, many manufacturers feel that the bigger their business is, the bigger their liabilities will be, because many new machines and facilities are very expensive and often require financing to purchase, but their profits are not getting bigger. However, the profit model of some companies is better than that of other companies. For example, the chain + brand model is better than the OEM production model; industries with natural monopolies are better than industries with excessive competition. These are innate. Even if such a company is not outstanding in the industry, as long as the management finds a profit model that suits itself and the characteristics of the industry, it will definitely be able to create considerable profits. For example, Nucor Steel Corporation in the United States, even if it is in a cyclical industry, its stock price can grow 10 times in 10 years. Its chance of winning lies in the fact that management has established an excellent profit model.
Question 2: How to plan the company’s profit model? Profit model Simply put, the profit model is the channel through which a company makes money, and what models and channels it uses to make money.
Profit models are divided into two types: spontaneous profit models and conscious profit models. The profit model of the former is formed spontaneously. Enterprises lack a clear understanding of how to make profits and whether they can make profits in the future. Although enterprises are profitable, However, the profit model is not clear and unclear, and its profit model has the characteristics of concealment, ambiguity, and lack of flexibility; the latter, that is, the conscious profit model, is the company's conscious adjustment and adjustment of the profit model through the summary of profit practices. Designed with the characteristics of clarity, pertinence, relative stability, environmental adaptability and flexibility. In the early stages of market competition and the immature stage of enterprise growth, most of the enterprise's profit models are spontaneous. As market competition intensifies and enterprises continue to mature, enterprises begin to pay attention to the study of market competition and their own profit models. Even so, Not all companies are lucky enough to find a profit model.
Profit model planning is marketing planning. The main contents of marketing planning are as follows: 1. Marketing strategy planning. 2. National market promotion of products. 3. Frontline marketing team building. 4. Formulate promotional policies. 5. Create special sales models such as exclusive sales systems. 6. Terminal sales performance improved. 7. Create a model market. 8. Establishment of distribution system. 9. Channel construction. 10. Construction of direct operation system. 11. Construction of price system. 12. Investment planning. 13. New product launch planning. 14. Product planning. 15. Market positioning. 16. Marketing diagnosis. 17. Creation of online marketing platform, etc.
Steps of Marketing Strategy
Marketing planning includes six steps: situation analysis, goals, strategy, tactics, budget and control. 1． Scenario analysis: Enterprises must first identify the various macro forces (economic, political/legal, social/cultural, technological) and insiders in the environment - enterprises, competitors, distributors and suppliers. Companies can conduct SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats). However, some modifications should be made to this analysis method, which becomes TOWS analysis (Threats, Opportunities, Weaknesses, and Strengths). The reason is that the order of analytical thinking should be from the outside in, not from the inside out. The SWOT analysis method may give undue importance to internal factors and mislead companies to selectively recognize external threats and opportunities based on their own strengths. This step should also include the major issues facing each department of the company. 2． Goals: The company prioritizes the best opportunities identified in the scenario analysis and then proceeds from there to define the target market, set goals and timelines for completion. Companies also need to set goals for stakeholders, the company's reputation, technology and other related aspects. For example, Haier's corporate slogan is "sincere service forever", Fuersheng's "making transmission simpler and making transmission more energy-saving" and so on. 3. Strategy: There are many ways to achieve any goal, and the task of strategy is to choose the most effective way of action to accomplish the goal. 4． Tactics: The strategy is fully developed into details, including the schedules and tasks of the 4Ps and personnel in each department. 5. Budget: The costs of actions and activities planned by a business to achieve its goals. 6. Control: Enterprises must set up inspection times and measures to detect plan completion in a timely manner. If plans fall behind schedule, the company must revise goals, strategies, or actions to correct the situation.
Four Elements of Marketing Planning
Market Environment Analysis
The main purpose of conducting market environment analysis is to understand the potential market and sales volume of the product, as well as how competitors are attacking the product. information. Only by grasping the market demand can we be targeted, reduce mistakes, and minimize risks. Take herbal tea as an example. Herbal tea has always been popular among southerners. There are differences in climate and diet. Therefore, the main marketing efforts should be concentrated in southern cities. If the wrong positioning is carried out and the force is transferred to the north, no matter what No matter how much human and financial resources are invested, good marketing results will not be achieved.
Consumer Psychology Analysis
Only by understanding why and for what purpose consumers buy products can we develop targeted marketing ideas. Most of the current marketing is consumer-oriented, and products are formulated according to consumer needs, but this alone is not enough...gt;gt;
Question 3: What is the profit model? Hello, the specific content of a business plan is determined based on your specific plan and writing ideas. In other words, as long as you can express clearly what you want to express or your expression can allow readers to fully understand what you mean. You can just express whatever you want to express, you don’t have to strictly adhere to the content. The following content should generally be written to provide you with a reference - 1. Company profile 2. Business concept and market analysis 3. Main products or main service content 4. Pricing plan 5. Site selection plan 6. Promotion plan 7. As for the legal existence form, you should focus on the distinctive parts of your plan or the parts that are very important to the entire plan, such as the profit model raised in your question. If the feature of your plan is the feature of the profit model, It must be written. If your profit model is common in the industry, you can simply explain or even not write it in the business idea or pricing plan without writing it specifically.
Question 4: How to write the profitability of a company. The profitability of a company refers to the company’s ability to use various economic resources to earn profits. It is the company’s marketing ability, cash acquisition ability, cost reduction ability and avoidance The comprehensive manifestation of risk capabilities, etc. is also the specific manifestation of the operating results of each link of the enterprise. The quality of the enterprise's operations will be reflected through profitability. Enterprise profitability analysis is mainly based on the balance sheet, income statement, and profit distribution statement, and builds a set of indicator systems through the logical relationships between the items in the table, usually including net sales profit margin, cost and expense profit margin, and total asset return. rate, interest coverage ratio, etc., and then analyze and evaluate profitability. Profitability analysis is an important part of corporate financial statement analysis. The following issues should be paid attention to during profitability analysis.
1. Corporate profitability cannot be judged solely from sales
Profitability analysis of corporate sales activities is the focus of corporate profitability analysis. In the formation of corporate profits, operating profits are the main source, and the level of operating profits depends critically on the growth rate of product sales. The increase or decrease in product sales directly reflects the production and operation status and economic benefits of the enterprise. Therefore, many financial analysts tend to pay more attention to the impact of sales on corporate profitability, trying to analyze and evaluate corporate profitability based only on the increase or decrease in sales. However, factors that affect a company's sales profits include product cost, product structure, product quality and other factors. Factors that affect a company's overall profitability include external investment, source composition of funds, etc., so the company's profits are evaluated only based on sales. Ability is not enough, and sometimes the profitability of an enterprise cannot be objectively evaluated.
2. Pay attention to the impact of tax policy on profitability
Tax policy refers to the guidelines and principles for tax distribution activities chosen and established by the state in order to achieve tasks in a certain historical period. It is The country's main means of macro-control. The formulation and implementation of tax policies are conducive to regulating the effective allocation of social resources, providing a fair tax environment for enterprises, and can effectively adjust the industrial structure. Tax policies have a very important impact on the development of enterprises. Enterprises that comply with national tax policies can enjoy tax benefits and enhance their profitability; enterprises that do not comply with national tax policies are required to pay high taxes, which is not conducive to the enterprise. Improved profitability. Therefore, there is a certain relationship between the country's tax policy and the profitability of enterprises. To evaluate and analyze the profitability of enterprises is inseparable from the evaluation of the tax policy environment they face. However, since tax policy is an external factor that affects enterprise development, many financial personnel often only focus on analyzing the internal factors that affect enterprise development when conducting financial analysis on the enterprise, and easily ignore the impact of tax policy on enterprise profitability.
3. Pay attention to the impact of profit structure on corporate profitability
Corporate profits are mainly composed of main business profits, investment income and non-recurring item income. Generally speaking, Said that main business profits and investment income account for a large proportion of the company's profits, especially the main business profits are the basis for corporate profits. Non-recurring items also make a certain contribution to a company's profitability, but they should not account for a large proportion of the company's overall profits. When analyzing a company's profitability, many financial analysts tend to only focus on the analysis of the company's total profits, while ignoring the analysis of the company's profit composition and the impact of the profit structure on the company's profitability. In fact, sometimes the total profit of a company is very large. If the company's profitability is very good in terms of total amount, but if the company's profits mainly come from some non-recurring items, or are not created by the company's main business activities, then this The profit structure often carries greater risks and cannot reflect the true profitability of the enterprise.
4. Pay attention to the impact of capital structure on corporate profitability
Capital structure is one of the important factors affecting corporate profitability. The degree of corporate debt management has a certain impact on corporate profitability. direct impact. When a company's return on assets is higher than the company's borrowing interest rate, corporate debt management can improve the company's profitability. Otherwise, corporate debt management will reduce the company's profitability. Some companies only focus on increasing capital investment and expanding the scale of corporate investment, but ignore whether the capital structure is reasonable, which may hinder the growth of corporate profits. In the process of analyzing a company's profitability, many financial personnel also ignore the impact of changes in capital structure on the company's profitability, and only focus on independent analysis of the company's borrowed capital or only the company's own capital, without comprehensive consideration. Whether the structure between the two is reasonable, it cannot correctly analyze the profitability of the company.
5. Pay attention to asset operation...gt;gt;
Question 5: What is the difference between profit model and profit model? It means the same thing
Question 6: How to write the cost budget and profit model for the profit model analysis of e-commerce websites. The other words are customer guidance and conversion, visual marketing of the website, and logistics, that’s probably it
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Question 7: Elements of Profit Model To study the profit model of a company, it is necessary to use effective analytical methods. When we studied the profit model of successful companies for a long time, we summarized and summarized the five elements of the analysis and design of the profit model of the company. , the profit model of almost all enterprises is a combination of various elements with one or two elements as the core. Profit sources refer to the group of buyers and users of the goods or services provided by the enterprise. They are the only source of enterprise profits. Profit sources are divided into main profit sources, auxiliary profit sources and potential profit sources. Good corporate profit sources, first, must have sufficient scale, second, the company must have a relatively deep understanding of the needs and preferences of profit sources, and third, It is a certain competitive advantage that enterprises have compared with competitors when exploring profit sources. Profit points refer to the products or services from which enterprises can obtain profits. A good profit point must firstly target the clear needs and preferences of customers, secondly, create value for customers who constitute the profit source, and thirdly, create value for the enterprise. Some enterprises have certain products. and services either lack the pertinence of profit sources, or do not create profits at all. The profit point reflects the output of the enterprise. Profit leverage refers to a series of business activities by which an enterprise produces products or services and attracts customers to purchase and use the enterprise's products or services. Profit leverage reflects part of the enterprise's investment. Profit barrier refers to the preventive measures taken by enterprises to prevent competitors from plundering the profits of the enterprise. It is also expressed as enterprise investment like profit leverage, but profit leverage is to leverage the "cheese" to belong to me, while profit barrier is to protect the "cheese" Don't be moved by others. A profiteer is a person in an enterprise who is extremely sensitive and foreseeable about how the enterprise makes money. He is often the entrepreneur himself, perhaps an ally of the entrepreneur, or a professional manager.
Question 8: Profit Model Profit Model So far, the profit models of Internet companies (or companies that rely on Internet platforms for marketing) that we are familiar with are nothing more than the following: 1. Big advertising (Specifically refers to brand advertisements, such as banners and text advertisements on Sina and Sohu homepages and channel pages, including column titles, etc.); 2. Small advertisements (specifically refers to classified advertisements, PPC advertisements, narrow advertisements, etc., such as GOOGLE, Baidu , Tianxia Internet, Soufan.com, etc.) 3. Props, QQ show (if you have read Tencent’s financial report, you will know how much income can be obtained by purchasing props and paying membership fees) 4. EC ( That is, the way E-merce obtains income through e-commerce, such as Taobao, eBay, Wanwang and other websites, whether it is B2B, B2C or C2C, or provides network services, there are various charging methods, we summarize these as EC) 5. Online games (the game products launched by Shanda and NetEase are typical cases, and there are many free online games that are also very popular. Although there is no charge for players, the purchase of special props and promotions can be charged; the scenes It can also be sold to related companies to obtain income) 6. Provide (on behalf of) paid services (many websites for downloading movies and songs. Considering that many similar websites involve copyright issues, I will not give an example here; websites that register as members and pay to enjoy services, Such as Baihe.com, etc.; websites that help traditional enterprises with online marketing, such as eLong, Ctrip, etc. This type of profit model seems to be somewhat similar to the above 4, but there are still subtle differences) 7. SP related (too many, Kongzong.com, Linktone, and many SP companies). The above are almost all Internet-related charging models. Portal websites have most or all of these revenue methods, so the portal can develop smoothly. As for vertical websites, if one or two of them are specialized and detailed, they can also obtain stable income. Using the elimination method, if you can think of a method other than the above-mentioned revenue model, it may be the profit model of the WEB2.0 website. But it is obvious that there is currently no other revenue model for the domestic Internet. Therefore, we naturally believe that WEB2.0 websites cannot be separated from one of the above-mentioned Internet revenue models, or a combination of multiple charging models. In fact, since the products, structure, content and audience of each website are different, it is crucial to consider what kind of profit model to build based on the product characteristics of your own website. Everyone already knows the myth of Myspace. In fact, users who often use Myspace know that there is no particularly good way to earn income from the website. Its website structure and product design are all based on the WEB2.0 concept, but why are GOOGLE and YAHOO eager to obtain its advertising rights? Because they value MYSPACE and its huge users, and PV that is comparable to YAHOO With these, GOOGLE can easily run Adsense ads on Myspace and earn huge income; it can also place banner ads and text link ads on each Myspace personal page. This is easy to understand. Similarly, Youtube will also attract the attention of advertisers with its huge video file library, detailed content classification, and huge daily video playback volume. Imagine if you put a Coca-Cola brand advertisement at the end of all video files, the number of impressions of this advertisement every day would far exceed the number of advertisements in popular TV shows in the United States. But is this profit model new? No, we all know it. Therefore, whenever people ask: What is the profit model of WEB2.0? I will tell them with a headache that WEB2.0 does not have a special profit model. The top priority of WEB2.0 websites is not to consider the profit model, but to consider the profit model. It uses the advanced concepts of WEB2.0 to design its product logical relationships, carry out technological innovation as quickly as possible, and automatically and accurately classify content, thereby providing its users with the best Internet experience and further gaining the largest number of registered users and the largest PV is the key to building a good profit model.
If you can use viral marketing methods to get the most users in the shortest time, it will be the key to success. To put it more clearly, if you get the most eyeballs, a profit model will naturally emerge. Basically, it is the continuation of the eyeball economy of WEB1.0. Six years ago, eyeball economy was a word that must be mentioned in every speech given by Wang Zhidong, Zhang Chaoyang, and Ding Lei. Today, the eyeball economy has finally been confirmed as a successful model of the Internet. I...gt;gt;
Question 9: How to write the profit model of the food city? I will introduce the profit model of a foreign company for your reference. This company started very small. In order to quickly To develop and expand, we adopt the capital snowball model to develop, which is the chain model. It first established a small company, then mortgaged the company, loaned money to Yinchang, and used the money to continuously acquire more companies and quickly occupy market share. No matter whether it was profitable or not in the early stage, anyway, It's all money from the bank, and it's used to smooth over local government officials and pave the way for delivering benefits to specific companies after the acquisition is successful. This is the unfavorable pattern of rapid development of small companies due to imperfect social legal systems and capital markets in the early days. Not sure if this will work for you?
Question 10: What are the profit models of enterprises? The profit model is the unique business structure and corresponding business structure that enterprises gradually form in the market competition to make profits. It is a kind of profit for enterprises. Way. So what are the profit models of enterprises?
Profit model: differentiation
Product differentiation brings higher profits, which can be used to deal with supplier pressure and relieve buyer pressure. When customers lack choices, their price sensitivity is low. Finally, companies that adopt a differentiation strategy to win customer loyalty are in a better position than other competitors when facing the threat of substitutes.
Achieving product differentiation can sometimes be at odds with striving to capture a larger market share. It often requires the company to be mentally prepared for the exclusivity of this strategy, that is, this strategy cannot be balanced with increasing market share. A more common situation is that establishing differentiated activities is always costly. For example: extensive research, product design, high-quality materials or thoughtful customer service. Achieving product differentiation then will mean sacrificing cost position.
If the differentiation strategy is successfully implemented, it becomes an active strategy for winning high levels of returns in an industry because it establishes a defensive position against the five competitive forces, although the form and cost of its defense Leading is different. Porter believes that pursuing a differentiation strategy sometimes conflicts with activities to capture a larger market share. Implementing a differentiation strategy often requires companies to be mentally prepared for the exclusivity of this strategy. This strategy cannot be balanced with increasing market share. Activities to establish a company's differentiation strategy are always accompanied by high costs. Sometimes, even if customers across the industry understand the company's unique advantages, not all customers will be willing or able to pay the high costs required by the company. price.
Profit model: low cost
Cost leadership strategy (also known as low-cost strategy) Cost leadership strategy is perhaps the clearest of the three general strategies. Under the guidance of this strategy, the company decided to become a manufacturer that implements low-cost production in its industry. The business scope of the enterprise is wide, serving multiple industrial sectors and may even operate businesses belonging to other related industries. The operating aspect of an enterprise often plays an important role in its cost advantage. The sources of cost advantages vary depending on the industry structure. They can include the pursuit of economies of scale, proprietary technology, preferential treatment of raw materials and other factors.
When a cost leader's prices are equal to or lower than those of its competitors, its low-cost position translates into high profits. Although a cost-leading enterprise relies on its cost leadership to gain competitive advantage, in order to become an outperformer with above-average economic benefits, it must achieve this on the basis of unique products compared with its competitors. An advantageous position of equal or similar value. The success of a cost leadership strategy depends on a company's skill in actually implementing the strategy day in and day out.
Cost leadership does not equate to having the lowest price. If an enterprise falls into the misunderstanding that the price is the lowest but the cost is not the lowest, all it can do is push itself into an endless price war. Because once prices are lowered, competitors will also lower prices, and because their costs are lower than their own, they have more room for price cuts and can sustain a longer price war.
Profit Model: Focus
The cost leadership strategy and differentiation strategy are oriented to the entire industry and are carried out within the scope of the entire industry. The centralized strategy is to carry out intensive production and operation activities around a specific goal, requiring the ability to provide more effective services than competitors. Once a company selects a target market, it can form a focused strategy through product differentiation or cost leadership. That is to say, companies that adopt a focused strategy are basically special differentiation or special cost leadership companies. Due to the small size of such firms, firms adopting a focused strategy often cannot pursue both differentiation and cost leadership approaches.
If a company that adopts a centralized strategy wants to achieve cost leadership, it can establish its own cost advantage in specialized products or complex products. Such products are difficult to produce in a standardized manner, so it is not easy to form a production gap. economies of scale, so it is difficult to have the advantage of the experience curve. If a company that adopts a concentrated strategy wants to achieve differentiation, it can use all differentiation methods to achieve the desired goal. Unlike the differentiation strategy, a company that adopts a concentrated strategy is to implement differentiation in a specific target market. companies that compete with a diversified strategy rather than competing with their competitors in other market segments. In this regard, focused companies, due to their small market size, can better understand the market and customers and provide...gt;gt;