The mascot of Beijing Olympic Games consists of five personified doll images, collectively called Fuwa, which are called Beibei, Jingjing, Huanhuan, Yingying and Nini respectively. The pronunciation of these five names constitutes the homonym of "Welcome to Beijing".
Beibei turned into a fish swimming in the boundless sea, Jingjing played an innocent panda in the dense forest, like a Tibetan antelope running on the vast grassland to say hello, and Nini sang happily in the sky like a light Jingyan. They gathered around Huanhuan, the Olympic flame symbolizing the Temple of Hera in ancient Olympia, and formed a sonorous word "Welcome to Beijing" with their respective names, sending invitations to children, their brothers and sisters and their parents all over the world.
A person in charge of BOCOG believes that compared with previous Olympic mascots, China Fuwa has several innovations and breakthroughs. First of all, in terms of design ideas, animals and people are perfectly combined for the first time. China Fuwa combines human and animals for the first time, emphasizing the concept of humanistic Olympics and highlighting people-oriented.
Secondly, in the design concept, the Olympic elements are directly integrated into the mascot for the first time. Because every Olympic mascot should show the Olympic spirit, and we directly quoted Olympic elements from the Olympic flame, such as the fire baby.
The third breakthrough is in the design and application of mascots, which highlights the personalization of extended use. The mascot consists of headdress and body, which is a complete image, but the headdress part can be completely taken down and developed independently. Every adult and every child can put their favorite "hat" on their heads and dress themselves up as mascots. This kind of application is unprecedented in the past, which enhances the interaction between people and mascots.
Finally, Beijing changed five mascots for the first time in the history of the Olympic Games, which is the most. This is because China's culture is profound and there are too many things to express.
Sun Lijun, dean of Animation School of Beijing Film Academy, said that the mascot of Beijing Olympic Games has several characteristics. First, its shape comes from life and people. It must be lovely, from preschool children to adults and even the elderly. The second is to have China characteristics. Third, it should be suitable for making all kinds of derivative things, such as comics, toys, modeling and activities, which can be used in large-scale scenes. In addition, everyone in China loves auspiciousness, and the mascot should represent the mood of China people, and people of different levels like it.
Five Olympic spirits were born in the world, bearing the rich cultural heritage of China and the pursuit of the Olympic spirit by the people of China. They formed a cheerful little team, bringing passion and joy, health and wisdom, good luck and prosperity to all parts of the world. The concept of China Fuwa is closely related to the theme slogan "One World, One Dream" of the Beijing Olympic Games. They are messengers of peace and extend a warm invitation to people all over the world on behalf of hundreds of millions of people in China-Welcome to Beijing.