Feihe Zhuoshu belongs to the mid-range. Feihe Zhuoshu covers consumers of different age groups including infants, toddlers, and preschoolers, and its positioning in the market is also very clear. The company's product prices are higher than other brands, focusing on the mid-range market, with prices ranging from 100 yuan to 400 yuan, and the market is positioned as mid-range. Feihe Zhuoshu is fresh raw goat milk that is turned into powder at one time, retaining the key nutrients of natural goat milk. 100 pure goat milk protein comes from Qiqihar, a rare goat milk production area. It contains natural A2 protein, small molecules are easy to absorb, double benefits, patented OPO formula , provide the baby with the best nutritional supplement of breast milk to protect the delicate intestines and stomach. Feihe milk powder aims at high quality, high reputation and high satisfaction, and continuously upgrades and updates its products to ensure that its products are always in a leading position in the market.