Recently, a water sales station in Beijing was exposed by the media as being "fake". Law enforcement officers found a large number of sealing labels printed with various famous brand mineral waters at the water sales station. The person in charge of the water sales station confessed to his illegal behavior and demonstrated how to fake it for law enforcement officers on the spot. He first purchased local bottled water at a low price from other sites, then removed the original seals at his own site, then sealed them with well-known brands, and finally sold them to people who ordered water. The man said that he did this because the price charged by the water orderer was too low and the profit of the water station was too small.
In the eyes of laymen, the cost of pure water is very low. Although the selling price is not high, the profit is still very large. However, the profits are only for some well-known brands. For some local bottled water brands, business is indeed becoming increasingly difficult. At present, although the domestic bottled water market is very large, it is monopolized by a few well-known brands. In addition, the price of bottled water is not high to begin with, so it is difficult for small brands to compete through price reductions, so they have to resort to this strategy. .
A bucket of small-brand bottled water only costs about three yuan, while a bucket of big-brand bottled water can be sold for twenty or thirty yuan. Purified water is a special product. Many people cannot judge whether it is genuine or fake by its taste, but can only judge its authenticity through external labels. This is also the reason why black-hearted bosses dare to make false claims.
In fact, there are still big differences between different bottled waters. Big brands have sufficient funds, more advanced filtration equipment, and stricter control over product quality, so the water contains fewer impurities. Although the impurities in the water will not have an instant impact on people's health, many people who order water drink it for a long time. As time goes by, the impurities in the body will undergo qualitative changes after accumulation. Changes, increasing the risk of diseases such as stones.
The reason why people order purified water instead of drinking tap water is that they have requirements for water quality, but in the end it may endanger their health. This is somewhat ironic. The behavior of the unscrupulous boss has seriously damaged the legitimate rights and interests of consumers and intensified malicious competition in the market. Other businesses will inevitably follow suit when they see that this is profitable.
In fact, this kind of "selling sheep's head and selling dog meat" behavior is also very serious in other industries, such as a digital factory famous for manufacturing knock-off phones of major brands, and a digital factory that produces various A city in Fujian is famous as a production center for fake shoes. These fakes are all production supplies. Long-term use will not only damage the "health" of capital, but will not damage the health of consumers.
However, as these "counterfeiting groups" make money by selling fake goods, they will upgrade their production equipment to make the fakes more like genuine products. Many consumers accidentally use genuine money to buy fake goods on the platform, spending money in vain. More importantly, such behavior will bring down the entire industry and cause the industry to lose its original innovation and vitality. Big brands often have their own patents, and their production of counterfeit products will lead to a reduction in sales of genuine products, which will naturally dampen the enthusiasm of genuine brands to improve their technology.
When there are more and more fakes, brands will focus their research and development on how to prevent being counterfeited, and counterfeiting workshops will also upgrade their technology to fight against brands. In such a tug-of-war, both sides will consume A lot of meaningless money and energy. When the leading brand in an industry no longer puts improving quality and user experience as the first priority, then the industry will only experience endless internal friction. This is also the underlying reason why relevant departments vigorously crack down on counterfeiting.
Everything goes to extremes, and many social platforms are full of remarks about "high imitations" and "real fragrances". Some young people regard buying fakes as a tool to deal with brand premiums. In fact, what they don't know is that what they are seeing in front of them is Being cheap and affordable will harm long-term interests in the future. In fact, the best way to solve the problem is to consume wisely and not excessively pursue brands. In this way, people will not buy fakes because they cannot afford genuine products. Have you ever bought so-called "high imitations" in your life because genuine products are too expensive?