Once rejected by Adi and Arthur, how did the air cushion from NASA become the core technology of Nike?

For world sports competitions, countless people have become fans, such as basketball, football, world women's volleyball and so on. And these sports have correspondingly produced sports brands, such as the world-famous three giants, Adidas, Arthur and Nike. Among them, NASA's air cushion was once rejected by both, but it was finally transformed into a core technology by Nike because of its innovative model.

Nowadays, air cushion shoes are widely used in running shoes and basketball shoes. For example, Nike's airmax series, James' sneakers and Owen's ball series all have air cushions to provide users with good cushioning effects, thus protecting athletes' bodies. This actually comes from an aviation engineer named Frank Rudy, who proposed to make an airbag that can be installed in shoes. At that time, he also successfully obtained a patent and introduced himself to the three earliest sports brands at that time, namely Adidas, Arthur and Nike.

But there was no such thing as an air cushion at that time. Even the nba sports stars play in converse shoes, and there is no such thing as cushioning. The idea was that the two companies were too advanced to try, so they refused, but the answer of Time told them that the original choice was so wrong. Nike spent less money to buy this patent, which is NASA air cushion.

After the birth of Nike's air max 1, the transparent air cushion exposed from the back palm directly broke all the sneaker markets at that time, which was shocking. Only then did it react that the original sneakers could be like this, and it was the first time to feel what cushioning was, but in fact, Nike thought so at that time? Like you've never seen the world? The use of NASA air cushion in this pair of shoes will directly stabilize Nike's core position, and the air cushion behind it basically belongs to Nike's homemade technology, such as basketball shoes, running shoes, sports shoes and so on.