The packaging design and advertising design of the seven wolves liquor series strive to be concise, concise, high-grade and exquisite, emphasizing brand image and brand connotation: three round holes are hollowed out on both sides of the packaging box, so that consumers can see the clarity of the bottle and liquor from the outer packaging; The wine bottle adopts straight line design, baking technology and advanced anti-counterfeiting bottle cap, which is simple, generous and crystal clear. The reinforcement design of packaging is also the first time to adopt special sponge. The packaging of seven wolves wine series has been protected by the national packaging design patent. Choose unique value marketing rules and highlight brand image.
Our marketing principle: unique market segmentation and positioning+successful brand extension → creating loyal and stable brand consumers, so we must take consumers as the center, and direct, simple and in place are our brand management and marketing concepts. We firmly believe that franchising mode will be the most powerful mode for our low-cost expansion and rapid brand extension. In order to carry out brand marketing more effectively, the company pays attention to the systematic operation of marketing strategy. The marketing work focuses on strategic planning and pays attention to the organic cooperation between strategies. Marketing decision-making is based on research, and effective marketing strategies are formulated through accurate product positioning and target market. Taking liquor as an example, Xinge creatively proposed that Seven Wolves Company must devote itself to the development of liquor franchise business in China market, provide excellent liquor brand and individual experience for China market, and use direct sales and the first batch of retail networks of regional franchise system to coordinate the distribution mode in sales strategy. In order to ensure the success of the business, the company has established seven franchise systems (including brand operation, marketing management, business training, support, supervision, VIS and integrated promotion system). In the promotion strategy, we don't simply rely on advertising or other promotion means, but combine personnel promotion, advertising, promotion and public relations strategies and brand culture extension. Strengthening the overall promotion and coordination has provided a broad development space for the smooth extension and rapid development of the Seven Wolves brand. At present, after a year of planning and market preparation, Seven Wolves Liquor has been successfully listed in Hebei, Shandong, Hunan, Jiangsu and other places, and the market response is good, with more distributors from provinces and cities joining. According to (horse)
Following the collapse of four major sports brands in Fujian Province, Seven Wolves also had to close 152 stores in the first half of the year due to inventory pressure. According to the data, as of June 30th, Seven Wolves * * * had 3,855 stores, including 462 directly operated terminals, with a net decrease of 152.