1. Store compliance requirements: Merchants need to comply with relevant regulations when opening a store on the Tmall platform, including providing true and legal corporate qualifications and product information, ensuring that product quality meets standards, and not conducting false propaganda, etc. . 2. Intellectual property protection: Tmall attaches great importance to intellectual property protection. Merchants need to ensure that the goods they sell do not infringe other people's intellectual property rights, such as trademarks, patents, copyrights, etc. 3. Product quality and after-sales service: Merchants should provide products that meet quality standards and provide complete after-sales services.
1. What are the operating rules of Tmall?
1. Store compliance requirements: Merchants need to comply with relevant regulations when opening stores on the Tmall platform, including providing authentic and legal businesses. Qualifications and product information to ensure product quality meets standards and does not conduct false propaganda, etc.
2. Intellectual property protection: Tmall attaches great importance to intellectual property protection. Merchants need to ensure that the goods they sell do not infringe other people’s intellectual property rights, such as trademarks, patents, copyrights, etc.
At the same time, merchants need to cooperate in handling infringement complaints and comply with relevant regulations on intellectual property protection.
3. Product quality and after-sales service: Merchants should provide products that meet quality standards and provide complete after-sales services. Merchants need to process orders in a timely manner, process returns and exchange applications, and actively resolve consumer issues and complaints.
4. Advertising and publicity: Merchants’ advertising and publicity on the Tmall platform must be true and legal, and shall not engage in false publicity, illegal competition, etc., such as false promotions, fabricated sales data, etc.
5. Price compliance: Merchants should abide by the provisions of the price law and are not allowed to engage in price fraud, price monopoly and other violations.
6. Data security and privacy protection: Merchants need to properly protect users’ personal information and data security, and comply with relevant laws, regulations and the platform’s privacy policy.
2. What data do Tmall operations mainly look at?
1. Sales volume (GMV): Sales volume is a key indicator to measure the actual sales performance of a merchant on the Tmall platform. It represents the total sales of the merchant's products within a certain period of time.
2. Order volume: Order volume is the number of orders generated by merchants on the Tmall platform. It can be used to evaluate the market demand of merchants and the effectiveness of sales activities.
3. Unit price per customer: The unit price per customer refers to the merchant’s average sales per order. The unit price per customer can be obtained by calculating the ratio of sales to order volume.
4. Conversion rate: Conversion rate refers to the proportion of visitors converted into actual buyers. By analyzing data such as clicks, number of visitors, and number of orders, the conversion rate can be calculated.
5. Traffic sources: Traffic sources represent the ways through which visitors enter merchant stores, including direct visits, search engines, promotional activities, etc. Understanding the quality and effect of different traffic sources can help optimize marketing strategies.
6. Refund rate and after-sales service: Refund rate and after-sales service indicators can reflect the merchant's product quality, after-sales service quality and customer satisfaction, and are crucial to maintaining brand reputation and customer relationships.