Kazilan belongs to the middle and low-grade make-up brand. Although it is a domestic first-line brand, its product positioning tends to be younger and its price is moderate. Kazilan pays attention to the integration of fashion trends and China's cultural ideas, meets the needs of young fashionable women, leads the fashion trends and conveys the positive energy of fashion beauty. Therefore, Kazilan's products belong to the middle and low grade in price and market positioning.