There are six main patent enforcement strategies:
(1) exclusive implementation strategy
The exclusive implementation strategy means that the patent of this enterprise is implemented by this unit without transferring or licensing it to others, thus monopolizing the market.
(2) paid patent transfer strategy
There are two types of paid patent transfer strategies: paid patent transfer strategy and paid patent licensing strategy. The patented technology and products developed by enterprises can not only be implemented and produced by themselves, but also gain greater benefits by transferring the ownership or use right of patents with compensation.
(3) Cross-licensing strategy
Cross-licensing, also known as reciprocal licensing and exchange licensing, means that both parties license patents to each other with roughly equal value.
If an enterprise has excellent patents independently developed, but competitors' patents hinder the production and operation of the enterprise, cross-licensing strategy can be implemented. Cross-licensing strategy is usually closely related to patents between enterprises, and the ownership of patents is suitable for complex or interdependent situations. If peripheral patents and basic patents need to license each other to use their own patents, a patent cross-licensing contract is usually concluded.
Cross-licensing strategy is widely used by enterprises, and the application of cross-licensing strategy is beneficial to both enterprises, especially for those similar patented technologies, which is more meaningful in order to prevent mutual infringement and promote the common development of * * * *.
(4) patent introduction strategy
For enterprises with weak technical strength, the introduction of patent implementation is one of the most effective means to quickly shorten the technological gap with advanced enterprises in developed countries and enhance their competitiveness.
According to statistics, from 1960 to 1975, Japan spent $5.7 billion and imported 25,000 patents from all over the world (mainly the United States and western developed countries). If all these technologies are studied by Japan from scratch, it will cost 200 billion dollars, and the loss of time is immeasurable. By introducing a large number of advanced technologies, Japan's economy has taken off rapidly and its competitiveness has been greatly improved. 1952 Japan's export trade was only $800 million, and reached $286 billion in 1990, a 356-fold increase in 38 years, ranking third in the world.
(5) Patent purchase strategy
Patent purchase strategy refers to the strategy that enterprises buy competitors' patents to achieve the purpose of monopolizing the market. Enterprises do not always implement patent purchase strategy for themselves, but mainly sign patent licensing contracts with other enterprises as patentees and charge high patent fees. At the same time, it can also be used as an independent strategy, that is, using patent rights as a weapon to sue other enterprises that infringe their patent rights, and then get high compensation fees.
(6) the strategy of combining patents with products
The combination strategy of patent and product refers to the strategy that the patentee requires others to buy their patented products at the same time when licensing others to use their own patents, so as to expand the sales volume of their products and improve their competitive position. The strategy of combining patents with products is usually applied between enterprises with basic patents and enterprises with peripheral patents, that is, enterprises with basic patents allow the other enterprises to use their own patents, but in exchange, the other enterprises want to use their own products. Because there is a certain internal relationship between the peripheral patent and the basic patent in technology, it is very likely that the peripheral patent owner needs the products produced by the basic patent owner to produce the patented products. In this way, the owner of the basic patent can exchange the export of patented technology for the sales of enterprise products. This is of course very beneficial to the owners of basic patents.