Looking forward to the future of Zhijiang Daqu

At the first board meeting of Zhijiang Liquor Company in 2009, Chairman Jiang Hongxing summarized the achievements made in 2008 and made arrangements for the new year's work, pointing out that Zhijiang Liquor Industry should base itself on three advantages and focus on four tasks in 2009, so as to achieve the two goals of the group's total revenue of 3.8 billion yuan and the main liquor business of 2 billion yuan. Jiang Hongxing pointed out that 2008 was an extraordinary year. Zhijiang liquor industry struggled hard and all economic indicators reached new heights: the total income of the group was 3 billion yuan, up 20% over the previous year, and the sales of liquor main business was 654.38+0.8 billion yuan, up 20% over the previous year. The sales volume has been ranked among the top 10 of the national liquor for seven consecutive years, achieving the "nine consecutive championships" in Hubei market. Brilliant 2008 made Zhijiang wine industry enter 2009 with three advantages. The first is brand advantage. "Zhijiang" trademark is a well-known trademark in China recognized by the State Administration for Industry and Commerce according to law, which not only means that "Zhijiang" trademark can be more comprehensively and forcefully protected nationwide, but also means that "Zhijiang" brand construction will have a new qualitative leap. The company has successively won more than 65,438,000 national honors, such as the National May 1st Labor Award, the National Advanced Enterprise in Quality Management, the National Advanced Enterprise in Paying Attention to Contracts and Keeping Credit, the National Advanced Enterprise in Informationization, the National Advanced Enterprise in Corporate Culture, the China Honesty Enterprise, the Golden Cup Award for Wine Marketing in China, the AA Grade of Quality Credit in China, the Best-selling Famous Wine in China, the Top Ten Famous Wine in China and the Well-known Trademark in China. In 2008, it was awarded the honorary titles of "National Model Worker's Home", "Leading Private Enterprise with Strength", "Most Influential Private Enterprise" and "Excellent Enterprise for Protecting Consumer Rights and Social Responsibility" in Hubei Province. Facing all kinds of honors, the decision-makers of Zhijiang Liquor Industry were not carried away by victory, but assessed the situation, carefully analyzed the domestic and international economic environment and their own conditions, and determined the brand development strategy as: to build the largest popular liquor brand in China in early 2008. Zhijiang wine industry should firmly grasp the mass consumer groups, patiently accumulate strength to upgrade its brand, first make it the national first choice brand in the field of mass consumption, and then compete with traditional famous wines such as Mao. This strategic decision makes Zhijiang's brand positioning clearer and finds a fulcrum for the company to achieve its longer-term development goals.

The second is the advantage of scientific research. The enterprise technology center built according to the national technology center standard was put into use in June 2008. The layout of the center is reasonable, equipped with a number of advanced instruments and equipment such as atomic absorption spectrometer, and its hardware strength ranks in the forefront of the country. The research team led by an expert who enjoys the special post of the State Council, a master brewer from China, six national liquor judges and two national dew wine judges is even more powerful. Zhijiang Liquor Industry was awarded the Science and Technology Progress Award by Hubei Brewing Industry Association, and Li Jing, the chief engineer, was named the first "Hubei Brewing Master". In 2008, Zhijiang Liquor won five patents and the third prize of Yichang technological invention. On February 8, 65438, Hubei postdoctoral Zhijiang wine base was established, which built a bigger development platform for Zhijiang wine research.

The third is the scale advantage. In July 2008, the filling center with a total investment of 67 million yuan was completed and put into operation. The workshop has 6 filling production lines with an annual filling capacity of 24,000 tons. In September, three ancient wine production lines in the second packaging workshop were put into use, with an annual filling capacity of1.2000 tons. In 2008, the output of Zhijiang liquor industry was second only to Wuliangye, Tuopai and Jiannanchun, ranking fourth in China. Zhijiang Liquor Industry Cluster has 19 enterprises with an annual output value of 3.2 billion yuan. The Weijie Plastic Glass Industrial Park project with a total investment of 654.38+0.2 billion yuan is under construction; In July 2008, another paper packaging factory with an investment of over 100 million yuan settled in Zhijiang; At the same time, wine source special packaging products Co., Ltd., a joint venture between Zhijiang Liquor Industry and a ceramic company in Yixing, Jiangsu Province, with a total investment of 65.438+0.5 billion yuan, has completed all the preliminary work and was completed and put into operation in early 2009. With the rapid gathering of related enterprises, the operating cost of each member in the cluster is further reduced. Jiang Hongxing pointed out that in 2009, the world financial crisis will definitely affect the real economy and the consumer market. Zhijiang liquor industry should strengthen its confidence and adhere to "steady operation and healthy development". The total income of the planning group reached 3.8 billion yuan, and the main business income reached 2 billion yuan. In order to achieve this goal, we should focus on the following four tasks: attach great importance to product quality. Strengthen the understanding that "quality is the life of an enterprise, and quality is the rice bowl of employees", draw lessons from major setbacks in the dairy industry, further improve the quality and safety management system, set stricter quality control targets, and implement a stricter accountability system. Improve the market share outside the province. In 2009, vigorously explore the market outside the province, and strive to develop one province with sales exceeding 100 million yuan, two provinces with sales exceeding 100 million yuan and four provinces with sales exceeding 100 million yuan, so that the market outside the province accounts for half of the total sales. At the same time, do a good job in product structure adjustment, attach importance to the group buying market, and promote more mid-range wines with more than four stars; Try to launch Xiaoqu series and Zhu Gin to meet diversified market demands. Accelerate the gathering of industrial clusters. Do a good job in the construction of a 20,000-ton base wine production base and assist related enterprises such as paper packaging and pottery bottle packaging to put into production in Zhijiang as soon as possible. Strengthen internal management. Establish a budget audit department, establish a budget control system, and form a collection and monitoring system for the purchase price of raw and auxiliary materials; Strengthen audit work, further reduce management costs and reduce procurement costs.