Samsung Group is the largest enterprise group in Korea, including 26 subsidiaries and several other legal entities. It has established nearly 3 legal entities and offices in nearly 7 countries and regions, with a total of 196, employees, and its business covers many fields such as electronics, finance, machinery and chemistry.
samsung galaxy was founded in 1969, and it was after the establishment of diplomatic relations between China and South China in 1992 that it officially entered the Korean market. In August 1992, Samsung Electronics Co., Ltd. invested and established a factory in Huizhou, China. In the following 1 years, Samsung Electronics has continuously increased its investment and cooperation in China, and has become one of the largest Korean-funded enterprises investing in China. In 23, the sales of Samsung Electronics in China exceeded $1 billion, and jumped to the level of first-class enterprises in China. In 23, the brand value of Samsung was US$ 1.85 billion, ranking 25th in the world, and it was selected as the fastest-growing high-tech brand in the world by Business Weekly.
three companies under the group have entered the Fortune Global 5 in 23, among which Samsung Electronics ranked 59th, Samsung Products ranked 115th and Samsung Life ranked 236th. In 23, the turnover of Samsung Group was about US$ 96.5 billion, and the brand value was as high as US$ 1.85 billion, ranking 25th among the top 1 brands in the world and becoming the fastest growing brand for two consecutive years. Samsung Electronics, the flagship company of the Group, ranked third among the Top 1 IT in Business Week in 23, and has increasingly become the industry leader, and its influence has surpassed many traditional giants in the industry.
with nearly 2 products, Samsung ranks first among global enterprises in the world market share, showing its strong strength in the international market. Take Samsung Electronics as an example, the company won many awards in the selection of the Industrial Design Excellence Awards (IDEA) of the American Industrial Design Association, and has been the company with the most awards for several years in a row. These prove that Samsung's design capability has reached the world-class level. In 23, Samsung obtained 1,313 patents in the United States, ranking ninth among all enterprises in the world.
the status quo of Samsung in China
after more than ten years of unremitting efforts, Samsung's business in China has now spread all over the country.
By the end of 26, 2 of Samsung's more than 3 companies had invested in China, including Samsung Electronics, Samsung SDI, Samsung SDS, Samsung Electric, Samsung Corning, Samsung Network, Samsung Life, Samsung Fire, Samsung Securities and Samsung Products.
China's Samsung has invested 5 billion dollars in China. In 26, the sales in Greater China was $3 billion, including $2.5 billion in mainland China. In 26, China's Samsung exported US$ 12.3 billion from Chinese mainland, accounting for 6% of the company's total sales in that year. At present, China's Samsung has set up 119 institutions in China, employing more than 54, employees, and its business involves electronics, finance, trade, heavy industry, construction, chemical industry, clothing, wool textile, advertising and many other fields.
electronics is the largest business part of Samsung in China. China Samsung Electronics has set up dozens of production and sales departments in Beijing, Tianjin, Shanghai, Jiangsu, Zhejiang, Guangdong, Hong Kong and Taiwan Province, mainly producing semiconductors, mobile phones, monitors, notebooks, televisions, refrigerators, air conditioners, DVDs, digital cameras and IT products. In addition, China Samsung Electronics has set up research centers such as Beijing Communication Technology Research Institute, Suzhou Semiconductor Research Institute, Hangzhou Semiconductor Research Institute, Nanjing Electronics R&D Center and Shanghai Design Research Institute to actively promote the localization of production, purchase and sale.
SDI refers to the CRT production department of Samsung in China, and Samsung SDI in China has established five production plants in Tianjin, Shanghai, Shenzhen and Dongguan respectively. It is the largest CRT production base in the world at present.
China Samsung Motor Co., Ltd. is mainly distributed in Tianjin, Dongguan, Hongkong and other places, and is an important motor manufacturer.
Samsung corning is an enterprise that mainly produces glass fittings for kinescope and other products, and currently has factories and sales departments in Shenzhen and Hong Kong.
In addition, Samsung has set up a heavy industry enterprise in Ningbo, with shipbuilding as its main business; Samsung wool textile entered Tianjin, Shanghai and Guangdong. Samsung Products has set up trading enterprises in Beijing, Tianjin, Shanghai, Guangdong, Taiwan Province and Hongkong. Samsung Advertising has set up branches in Beijing, Shanghai, Guangdong and Hong Kong. In terms of finance, it owns AVIC Samsung Life Insurance Company, Samsung Fire Shanghai Insurance Company, Samsung Fire Qingdao Representative Office, Samsung Securities Shanghai Representative Office and so on. It can be said that Samsung's business in China has spread all over China.
while actively carrying out business activities, Samsung also attaches great importance to public welfare activities, emphasizing social responsibility, contributing to social prosperity and developing with the local society. China's Samsung has set up a social welfare group, and public welfare has been listed as a compulsory course for the induction training of new employees of Samsung. Since then, Samsung has participated in and carried out public welfare activities in many fields, such as donation to fight against SARS, donation to the Hope Project, funding surgery for poor cataract patients, tree planting activities for Chinese and Korean college students, investigation activities for college students in western rural areas, and environmental beautification of Xiangshan. China's Samsung has won many awards in the nationwide enterprise selection, including the "most respected enterprise" selected by Economic Observer and the "most admired company" selected by Fortune (Chinese version), which once again proves the recognition of China's Samsung by China society.
China Samsung aims to build a "second Samsung" in China, and aims to "be an enterprise that China people love and contribute to China society". It uses the best talents and the most advanced technology to provide consumers with the best products and services. South China's Samsung is committed to R&; D. Actively participate in social welfare activities while localizing the whole process of material selection, production and sales. Concentrate on rural support, education support, social welfare, environmental protection and many other aspects of investment, and carry out various forms of social welfare activities. In addition, China's Samsung also sponsored the Beijing Olympic Games and made active preparations for it.
"To be an enterprise that China people love and contribute to China society" is the sincere wish of Samsung employees in China, and to build a second Samsung in China is the goal pursued by Samsung employees in China. Today, Samsung people in China are marching towards this goal with solid and vigorous steps.
Samsung business
Communication: Samsung is the third largest mobile phone manufacturer in the world, and has always been a trendsetter in the world communication market, with a high market share in both GSM and CDMA. Continuous introduction of ultra-thin, sliding mobile phones that lead the world has won the love of fashion people. But its expansibility has been criticized.
audio and video products: Samsung has the largest LCD panel production line in the world, and its performance has always been recognized by consumers. Digital cameras, digital video cameras, MP3 players, home theaters and other products also occupy a very important position in the market.
IT products: Samsung's IT product line is very long. The monitor benefits from its powerful panel and has been well received. Samsung's hard disk and optical storage products have a high market share; Samsung's notebook business has developed rapidly although it started soon.
home appliances: Samsung's home appliances adopt many new technologies, emphasizing health, energy saving and taste. Provide consumers with high-quality products.
Samsung's operating status
The production and operation of Samsung Electronics in China is the largest business part of Samsung in China in China at present. Samsung Electronics' production, sales and service network covers Beijing, Tianjin, Shandong, Shanghai, Jiangsu, Zhejiang, Guangdong, Hongkong and Taiwan Province. By 25, Samsung Electronics * * * had 14 production legal persons, 8 sales legal persons, 4 research institutions and several representative offices, offices and product technical service departments, with a total of 23, employees. By the end of 25, there were 23, employees in China, with sales of $17.6 billion, including exports of $7.8 billion.
Samsung's electronic business involves many fields, mainly including semiconductors, mobile phones, monitors, notebooks, televisions, refrigerators, air conditioners, digital cameras and IT products. Samsung Electronics holds the first position in the world market share in nearly 2 products such as dynamic memory, static memory, CDMA mobile phone, computer monitor, LCD TV and color TV.
in p>26, in the "Fortune 5 Companies" selection, Samsung Electronics ranked 27th in the world. In 25, it ranked 39 th in the world with sales of $71.9 billion; In the INTERBRAND brand brand value ranking published in Businessweek, Samsung ranked 2th with a brand value of $15 billion. In the past five years, the brand value has increased year by year, making it one of the fastest-growing companies! In China, in 25, it won the first place in the "1 most valuable consumer brands in China" ("pku business review"); One of the most respected enterprises in China (Economic Observer); One of the "enterprises that college students want to apply for most" (Zhaopin.com); In the ranking of "Top 5 Exporting Enterprises in China", 9 legal persons belonging to Samsung entered the top 2 enterprises and 15 legal persons entered the top 5 enterprises.
As a manufacturer of electronic products, Samsung Electronics is also actively involved in sports. At present, Samsung Electronics has sponsored three consecutive Olympic Games. Now, Samsung Electronics has become the TOP partner of Beijing 28 Olympic Games designated by the International Olympic Committee. Samsung Electronics is working with all the people in China to make the 28 Beijing Olympic Games a "green Olympics, people's Olympics and high-tech Olympics".