Top ten brands of kitchen appliances Fangtai kitchen appliance brand introduction

fangtai group (hereinafter referred to as "fangtai") was founded in 1996. In the past 18 years, we have been focusing on the research and development and manufacture of high-end embedded kitchen appliances, and are committed to providing high-end embedded kitchen appliances with leading design, humanized kitchen technology and reliable quality for people who pursue high-quality life, advocating a healthy and environmentally friendly lifestyle, and enabling millions of families to enjoy a happier home life.

strategic positioning

Fang Tai has always adhered to the strategic positioning of "professionalism, high-end and responsibility", and its brand strength has been continuously improved. The trademark "Fangtai" was rated as a well-known trademark by the Trademark Office of the State Administration for Industry and Commerce. The brand research results of authoritative research institutions show that Fang Tai's brand value reaches 11. 4 million yuan, and at the same time, it is far ahead in the industry in key indicators such as brand first mention, purchase preference rate and brand recognition, and its share in the high-end market is nearly 4%. In the third party's "China Consumer Ideal Brand Survey", after 28, Houtai won the title of "21 China Consumer First Ideal Brand" again, and won the first place in the fourth "China Company Brand Survey" from 29 to 212. In 211, Fang Tai won the first "National Quality Award" in the kitchen appliance industry and won the "Zhejiang Provincial Government Quality Award" in one fell swoop. At the same time, Fangtai Group won the honor of "211CCTV China Brand of the Year" with its unique innovative model and superior brand value. In 212, it won the title of the first brand in BPI "range hood" and "gas stove" industries of the Ministry of Industry and Information Technology. In 213, it was awarded the title of "Industrial Brand Cultivation Demonstration Enterprise" by the Ministry of Industry and Information Technology.

sales channels

At present, Fangtai has set up 63 sales organizations all over the country, and its sales network covers all provinces and cities except Hong Kong, Macao and Taiwan. By 213, Fangtai has established a complete sales channel system covering home appliance chains, building materials supermarkets, traditional department stores, cabinet vendors, engineering, specialty stores, e-commerce, online group buying and other aspects.

core values

Fang Tai, a company with the core values of "integrating personality, enterprise products and products", the corporate mission of "making home feel better", the professional drive of kitchen technology, and the commitment to helping every employee succeed, is striding forward to the grand vision of "becoming a respected world-class enterprise".

Strong strength

At present, Fangtai has more than 9, employees in China. In addition to strong local design strength, Fangtai also has design strength from Germany, Japan and Italy, the most advanced high-end kitchen production equipment and advanced international industrial manufacturing technology. Fangtai insists on investing no less than 5% of its income in R&D every year. It has a R&D talent team of more than 2 people including top experts in the field of kitchen appliances, the first national enterprise technology center in the industry, the world's largest kitchen appliance laboratory with the most advanced facilities covering an area of 6, square meters, with two national laboratories (electrical and gas), and the newly established Ningbo Innovation Research Institute specializing in customer needs. In 21, it was awarded as "National Intellectual Property Demonstration Creation Unit of Enterprises and Institutions".

By the end of 212, Fangtai had more than 4 patents, including 58 invention patents, and became a leading enterprise in the field of kitchen appliances in China. In 21, Fang Tai became the leader of the standardization working group of range hoods in China, and led the research on the technical topic of "Pollution Control in Kitchen and Toilet and Improvement of Environmental Function", a national key scientific research project in the 11th Five-Year Plan, and participated in the revision of the international standard of range hood industry by the International Electrotechnical Commission as the only representative of the domestic kitchen appliance industry. In 212, the international standard amendment proposed by Fang Tai won the "green card" written into the international standard, which won more market discourse rights for the whole kitchen appliance industry in China. The "high-efficiency static suction" technology of range hood won the first prize of scientific and technological progress of China Light Industry Federation in 211, and won the most popular technology of consumers surveyed by People's Daily for two consecutive years, leading the development direction of kitchen appliance technology.