Meizu had countless opportunities to rise, but in the end they missed the opportunity. The main reason was that Huang Zhang was too stubborn. In my personal opinion, the most pity is that the Meilan brand could have risen like Honor and Redmi. In the end, Huang Zhang killed the brand
No, the fundamental problem of Meizu is not the processor, but Huang Zhang's attitude of insisting on himself and not compromising to the market. It is not about making whatever consumers like. , but make what you like. As a result, it is inevitable that it will become more and more niche and abandoned by the market. To be honest, Meizu products are much better than the same Xiaomi, but consumers care more about trends and pretentiousness. Superficial factors such as popularity and topic effect, so as long as Huang Zhang does not change his mind and follow the market trend, Meizu’s decline or even death is inevitable! But it turns into mud and dust, but the fragrance remains the same. Even if Meizu goes bankrupt, it will still be a greater product than Xiaomi!
Meizu is missing the most important part: the processor. When others are using Qualcomm Snapdragon processors, its processors are Samsung + MediaTek. High-end Samsung has been questioned due to heat dissipation issues; low-end MediaTek has been criticized due to performance issues.
In fact, Meizu does not use Qualcomm processors. Huang Zhang has said the reason before:
It is not difficult to see the reason from Huang Zhang’s words. The most important thing about the dispute between Meizu and Qualcomm is Or a patent dispute. The United States accuses Huawei of being a patent troll. It seems that the real patent troll is actually Qualcomm.
We assume that Qualcomm and Meizu are cooperating. Can Meizu compete with Xiaomi? I find it difficult! Why can Xiaomi develop rapidly? It's not just the performance advantage of Qualcomm's processor, but its price advantage.
The price of Huangzhang Meizu is difficult to match that of Xiaomi; more importantly, Meizu's equipment is not as popular as Xiaomi's. Meizu's focus is on polishing, and its user group will be relatively narrow, while Xiaomi's is the opposite.
Therefore, I don’t think Meizu can match Xiaomi’s current sales even with Qualcomm processors. This is difficult.
A brand that lives in its own world thinks of itself as noble! Meizu's failure has something to do with MediaTek. After all, MediaTek has difficulties with its first core, and it is a fact that it is surrounded by 9 cores. And now that it has reconciled with Qualcomm, it can't get the first release. It can only wait, but in general there is no inevitable relationship. Meizu's life and death The turning point is completely pro7. It thinks it is an excellent design, but in fact it is ugly as hell! Therefore, it makes sense to say that Meizu’s success is also a design, and its failure is also a design!
The most important thing is the failure of marketing. For a simple comparison, Lei Jun made Xiaomi a household name in China in 9 years. What about Meizu? It is still unknown in 2016. Others have already begun to deploy AI and IoT. Meizu is still making mobile phones, but the strategic vision of the senior management is far behind! Huang Zhang is too conceited. You can look at his internal company speeches, where he places himself very high. In Meizu’s publicity, Huang Zhang always comes back to test his skills and build it with all his strength! Frankly speaking, the design of Meizu 16s is just better than the bangs! So many factors have led to Meizu’s plight!
If a mobile phone processor can determine the fate of a mobile phone manufacturer, then Meizu’s future will never end there. It is unrealistic to say that Meizu cannot compete with Xiaomi because of its dispute with Qualcomm. You must know that at that time, opoo and vivo also became the top six mobile phone manufacturers using MediaTek processors.
So what has caused Meizu to be reduced to a second-tier manufacturer?
In my opinion, Meizu’s current situation has a lot to do with the strategy formulation of corporate managers. In other words, Meizu succeeds and fails. As the spiritual pillar of Meizu, Huang Zhang indeed helped Meizu stand out from many mobile phone manufacturers in the early brand competition. However, today, when mobile phones are becoming homogeneous and competition is becoming increasingly fierce, Huang Zhang did not completely help Meizu out of the predicament, which makes Meizu completely lag behind Xiaomi today. As a bellwether for Meizu's corporate development, Huang Zhang did not lead Xiaomi further in the controversy like Xiaomi's Lei Jun. Nowadays, it is obviously unrealistic to use alternative methods to lead Meizu back to the mainstream. You must know that the market situation in 2019 is completely different from that in 2009.
Secondly, before Qualcomm sued Meizu, Meizu was not in the first echelon.
Meizu’s peak is before mx4.
Meizu has been going downhill since mx4. Meizu's brand decline is not only related to the selection of mobile phone core processors, but also to corporate planning. While Meizu is polishing MediaTek, Oppo and Vivo are also doing the same thing as Meizu, but the two ov manufacturers are able to survive well and occupy a place in the mobile phone market. Just imagine, if Meizu’s failure was due to the lawsuit with Qualcomm, then why did OV take a different path?
Xiaomi’s success is due to another reason. Compared with Meizu, Xiaomi appears to be more inclusive and covers a wider range of spiritual fluids. Mobile phones, cost-effectiveness and the creation of an ecological chain are the most important factors for Xiaomi's success, which Meizu itself does not have. Time came to 2018. Although Meizu also wanted to take the road of cost-effectiveness, it was too late. Now Meizu has missed the best opportunity for mobile phone development.
Thank you for your question. There are other reasons why Meizu cannot compare to Xiaomi, which cannot simply be attributed to Qualcomm.
In fact, this is not the case. After the dispute between Qualcomm and Meizu, it promoted the process of Meizu's transformation to Qualcomm processors. This is actually in line with the expectations of many Meizu fans, because MediaTek processors It's really unusable.
You must know that Meizu’s use of MediaTek processors is an original sin in the eyes of Meizu fans. Let’s talk about it again. If Meizu had not had a stalemate with Qualcomm, then there is a high probability that it would still use some of MediaTek’s chips. Of course, judging from the industry situation from last year to this year, Meizu may also be forced to switch to Qualcomm due to pressure. camp.
So as for competing with Xiaomi, in fact, Meizu does not have such capabilities at all, and the reason is not a matter of whom Qualcomm has a dispute with or which chip to choose. This is actually a matter of the positioning of a company. Meizu itself is positioned as small and beautiful and will certainly not target mass users, so its user group is actually relatively small.
In comparison, Xiaomi’s users have very distinctive characteristics, that is to say, the so-called diaosi economy. It has indeed achieved this, and has very good top-level flagship hardware in the Android field. But it is sold at a price that may be relatively cheap in the industry, which is indeed the biggest reason why many ordinary users can buy it.
Let’s look back at Meizu. Meizu first committed suicide and released the PRO7, which was the wrong treasure. The popular element at that time was actually full screen, which is an 18:9 screen, but Meizu insisted on 16 The :9 screen has a Fuping screen on the back. You must know that this small secondary screen was widely controversial in the past because it really didn't have much effect other than a gimmick.
Coupled with Huang Zhang’s own character issues, he is not like Lei Jun and may respect the market more. Huang Zhang has always insisted on what he thinks, but not all of what he thinks is right. For example, the mistakes made on Meizu 16s do show the possibility. Sometimes stubbornness is not a good thing.
So from the beginning to the end, Meizu simply did not have the conditions to reach the heights of Xiaomi. You must know that Meizu’s most glorious period was after Alibaba invested more than one billion and launched several releases a year. With just over 20 million units sold, Meizu is already at its peak.
But at the same time, Xiaomi's flagship product could sell millions of units a year. What's more, Xiaomi has also been the number one in domestic sales. This is the so-called industrial destiny. Different choices have different results.
If Meizu had used Qualcomm processors from the beginning, would its current size have been much larger? In fact, you can see this kind of idea a lot in the mobile phone industry. If a certain company behaves differently, will the outcome be different? In fact, there are so many what-ifs in this world. In fact, maybe the decision-makers of these companies have already thought of the what-if you thought of. If it could really come true according to your idea, wouldn't others have done it long ago?
In fact, Meizu’s mobile phone sales in the early years were still very good. They did not use Qualcomm processors, and the reputation of Samsung’s processors at that time was still passable. Meizu’s collapse was not due to lack of The reason for using Qualcomm processors, if it was really a problem with Qualcomm processors, Meizu would have been dead for several years...
In fact, Meizu’s layout is here, and it is difficult to become bigger and stronger. In addition, managers were unclear about their self-awareness before, and Huang Zhang’s comeback did not stir up waves. Changes in the mobile phone market also prevented Huang Zhang from keeping up. The biggest problem is that Meizu has fallen behind, and the market seems to be unable to do so. Give small manufacturers a chance!
The first one is the issue of product positioning. The past two years were a bit too confusing. There were Plus, Pro, and weird Plus Pro. The MIX series that I had been running for so many years was also abandoned. , the product line is so confusing that people can’t understand it, every change has failed, and fans have no confidence.
After Meizu recruited Yang Zhe, it obviously expanded. It seems that Bai Yongxiang was also taken away. Is it possible for Meizu to hit the high-end market? Obviously, I wanted to learn from Huawei but I didn't have the fate, so you all understood what happened with the Meizu Pro7 series. Since then, Meizu seems to have plummeted!
You think that Meizu will rise after the reconciliation with Qualcomm. In fact, Meizu mobile phones after adopting Qualcomm are unattractive. Meizu 15 is an obvious example. This year’s Meizu 16S also allows us to see Meizu’s Confusion. Last year, Meizu 16 was priced at 2,699. Why is this year’s Meizu 16S priced at 3,198? Then immediately drop 500?
Fighting scandals broke out within the company before, so Meizu as a whole gave people the impression that the company was in chaos, with disorganized product layout, offline channels defecting too quickly, arbitrary pricing, and a lack of real innovation capabilities. Managers The layout is too small. In the end, no matter what you think of Meizu, I think Meizu will be cool when 5G comes.
Meizu loses because it is too paranoid! Maybe this is the typical example of engineering men! There is nothing wrong with the technology, but the business emotional intelligence is lacking, and there is no compromise!
Meizu did have many excellent products back then. Even in the years when it couldn’t get Qualcomm processors, it could only repeatedly polish MediaTek. And MediaTek was also dealing with the trough during that period, and the design of its products was still the same. Very personal!
However, even if there was no stalemate with Qualcomm, Meizu would not have prospered, because Meizu has always been very paranoid and focused on making mobile phones! No more new ideas to explore! I have been focusing on the pit of mobile phones! However, the market competition is so fierce! If Meizu had not had a dispute with Qualcomm, at least its sales would not have been so bleak in those years! In the 5G era, except for Huawei, for now, it would be good if other domestic brands can keep their share! As Huawei's chips become the final product, other brands may be given a chance to compete for share, but the space will not be too big. After all, the pattern is set!
It’s not the processor at all, or it’s not the main reason.
Meizu’s decision-making and execution are always a bit slower than others.
Because of the huge success of Redmi, Meizu has Meilan, and seeing the popularity of blue and green offline modes, Meizu has entered the quagmire of the machine sea. Moreover, Meizu’s marketing inherently does not have the advantage to compete with its rivals. As a result, Meizu’s mobile phones only stimulate the desire to buy among kerosene. 15 years of mobile phone tactics have left Meizu mentally and physically exhausted, and the pro7 is the straw that breaks the camel’s back.
This has led to Meizu becoming what it is now.