In a difficult situation, changing your thinking may lead to another beautiful sky. I have carefully collected and compiled essay materials about the success of thinking transformation for everyone. Let’s take a look.
Essay material about the success of thinking transformation Part 1:
In Germany, a papermaker accidentally made a mistake in the formula when producing paper, and produced a batch of paper that could not be used. Scrap paper for writing. As a result, he was fired by his boss.
When he was frustrated and gloomy, one of his friends advised him: Everything has two sides. You might as well change your thinking and maybe find something useful from your mistakes. . ?So, he discovered that this batch of paper had very good water absorption properties and could absorb moisture from household appliances. Then, he cut the paper into small pieces, named it "absorbent paper", and sold it in the market. It was very popular. Later, he applied for a patent and made a fortune by exclusively producing absorbent paper.
Essay material about the success of thinking transformation Part 2: Changing hands
Morgan is a rich man in the United States. When he came to the United States with his wife when he was young, he was still a pauper. In order to make a living, , opened a small grocery store selling eggs. When Morgan was selling eggs, he noticed that customers often complained that his eggs were small. After a period of observation and summary, he asked his wife to sell eggs. As a result, not only did customers not think the eggs were too small, but their attitude and impression of Morgan also changed greatly. The reason is that Morgan's hands are so thick and big that they dwarf the eggs. The same egg is placed in a woman's slender hand and in a man's thick hand. In the eyes of the buyer, the egg is not the same egg. You can put eggs in the hands of slender women and sell them. Once the "thick" and "thin" are reversed, you will have a large number of customers and a lot of money.
Part 3 of essay materials about the success of thinking transformation: Taking advantage of the heights
A newly opened coffee shop in Hamamatsucho, Tokyo, Japan, was advertised in the local media on the day it opened. Advertisement: Each cup of coffee costs 5,000 yen. Everyone who heard it was shocked. After being surprised, they came to see what was going on. There were a lot of customers at once. In fact, the price of a cup of coffee that costs 5,000 yen is said to be: the cups used to hold the coffee are world-class products, and each one costs more than 4,000 yen. After drinking, the cup belongs to the customer. The store can not only make profits from the drinks, but also get commissions from the cup marketers, which can be described as a unique insight.
Article 4 of essay materials about successful thinking transformation: Riding the heat
An American salesman named Pat, after a long period of sales, finally made a sales pitch. A letter of intent has been reached with the buyer for a set of air-conditioning systems that can be used in a high-rise office building. The final hurdle is the approval of the buyer's board of directors. As soon as Pat appeared, several directors asked a series of cutting-edge questions. Pat was quick to think and said: "It's very hot today, please allow me to take off my coat." The directors took off their coats one after another as if they were also inspired. Some directors even complained: "Why is there no air conditioning here? It's so suffocating!" At this moment, Pat began to introduce his air conditioning system, and the business was immediately closed. .
Essay materials about the success of thinking transformation Part 5: Entering in silence
There is a restaurant in the Philippines that has been very slow in business. The owner of this restaurant made a special trip to the surrounding restaurants to patronize Later, I discovered that these restaurants were all decorated in modern styles, making the atmosphere particularly lively and attracting a lot of diners. So the boss went in the opposite direction and decided to highlight the unique, simple and quiet features of the restaurant: the interior is decorated with white pillars, the seats are surrounded by green plants, and ancient Indian chariots are used to deliver food, which is a reference to Shakespeare's era. As soon as this move came out, the restaurant business immediately defeated all opponents and quickly became popular.
Article 6 about the success of thinking transformation: The salesmanship of a gold coin
In a remote alley in a French city, people were crowded. I saw a man in his 50s, taking out a bottle of strong glue, and then taking out a gold coin. He lightly applied a thin layer of glue on the back of the gold coin, and then attached it to the wall. Soon, people came one after another to try their luck to see who could peel off the 5,000-franc gold coin on the wall.
People came and went in the alley, but in the end no one could take the gold coin, and the gold coin stuck firmly to the wall.
It turned out that the man was a boss. Since his store was in a remote location and the business was sluggish, he came up with a wonderful advertising method: using the glue for sale to stick a gold coin worth 5,000 francs on the Whoever removes it from the wall will own the gold coin.
No one bought the gold coin that day, but everyone got to know a kind of strong glue. From then on, the supply of glue in that store exceeded the demand.
7 Composition materials about successful thinking transformation:
A ladder used for work is placed in the corner of a company's workshop. In order to prevent the ladder from falling down and injuring people, the staff specially wrote a banner saying "Pay attention to safety" next to it. No one took this matter to heart. Several years later, there was no incident of the ladder falling down and injuring anyone. Once, a customer came to discuss cooperation. He noticed the banner and stopped for a long time. Finally, he suggested changing the banner to "Please lay the ladder horizontally when not in use."
8 Composition materials about the successful transformation of thinking: The value of old newspapers
Old newspapers, if sold to a waste collector, cost about three or four cents per pound.
However, there is an old newspaper store on Wujiang Road in Shanghai that specializes in old newspapers such as "People's Daily", "Guangming Daily", "Liberation Army Daily" and "Wenhui Daily". For ordinary newspapers in the 1960s, each page cost It sells for 218 yuan. Even an ordinary newspaper in the 1980s cost 128 yuan each. Those ordinary old newspapers that are not worth collecting are actually selling very well.
It turns out that the merchant’s promotion is like this: Sell an old birthday newspaper for yourself or your loved ones! The yellowed old newspaper and the nostalgic packaging have some historical charm. . The customers are mainly Shanghai citizens in their twenties and thirties. They either buy newspapers from the day they were born to see what happened in the world on the day they were born, or they sell them as gifts to their elders to remind them of their youth.
The boss is called Liu Debao, and he has always been interested in collecting old newspapers. He positioned the selling point of old newspapers as birthday gifts, which is unique, elegant and charming; it can not only satisfy the curiosity of young people about the era in which they were born, but also arouse the nostalgia of the bygone years in middle-aged and elderly people. Old newspapers costing 30 to 40 cents per pound can be sold at a high price of 100 to 200 yuan each. The price has increased more than a thousand times, which can be described as extremely high value-added!
Composition materials about the successful transformation of thinking Chapter 9:
A farmer raised a lot of sheep, but he was very troubled. Because his neighbor is a hunter, he keeps many fast hunting dogs in the yard. These hunting dogs often jump over fences to attack lambs on farms.
The farmer couldn't think of a better way, so he couldn't bear it and went to the town judge for review. After listening to the farmer's complaint, the sensible judge said, "I can punish the hunter, or I can issue a decree asking him to lock up all his hunting dogs. In this way, you lose a friend and gain an enemy neighbor. You Would you rather be neighbors with friends or enemies?
The farmer said without hesitation: Of course I am willing to be neighbors with friends. ?
?Well, let me give you an idea. Do as I say. Not only will it ensure that your flock will not be harmed again, but it will also win you a friendly neighbor. ?The judge said this and that. The farmer kept saying yes.
As soon as he returned home, the farmer chose the three cutest lambs as the judge said and gave them to Orion's three youngest sons. Seeing the white and docile lamb, the children felt like a treasure. They went to the yard to play with the lamb every day after school. Because they were afraid that the hunting dogs would hurt their lambs, the hunters made a large iron cage and locked the hunting dogs tightly.
Since then, the farmer has never been harassed by hunting dogs.
In order to thank the farmer for his kindness, Orion began to send him various game meats, and the farmer also rewarded Orion with mutton and cheese from time to time. Gradually the two became good friends.
10 Essay Materials About Successful Thinking Transformation:
At that time, Christopher Reeves became famous in the international film industry for starring in the American blockbuster "Superman". However, , a sudden accident made him a high-level paraplegic who could only be fixed in a wheelchair forever. In order to let him relax, his family pushed him in a wheelchair on a trip. Once, the car was traveling through the Rocky Mountains. On the winding mountain road, Christopher Levi looked out the window quietly and found that every time the car was about to reach the end of the road, a traffic sign would appear on the side of the road: "Turn ahead!" or "Attention!" The warning text "Sharp Turn" was clearly visible in front of his eyes. After turning every corner, the front was suddenly bright and clear as usual. The mountain road was winding and winding, and the words "Turn Ahead" hit his eyes again and again. It also gradually awakened his heart: It turns out that the road has not come to an end, but that it is time to turn. From then on, he used a wheelchair to move around and became a director. The film he directed won the Golden Globe Award; he also used Clenching his pen and clenching his teeth, he began to write with difficulty. As soon as his first book "Still Me" came out, it entered the bestseller list. At the same time, he founded an educational resource center for paralyzed patients and He was elected as the chairman of the General Paralysis Association. He also traveled around, held lectures, raised funds for the welfare of the disabled, and became a famous social activist.