What is the purchase price of the trademark?

1. What is the purchase price of the trademark? The price of the trademark itself is as follows: According to the statistics of China First-hand Trademark Network, the quotations of ten trademark transfer platforms from March 20 13 to March 20 16 show that 15% of the trademarks have a transaction price of less than 30,000 yuan, 77% have a transaction price of 30,000-60,000 yuan, and 4% have a transaction price of 65,433. The transaction price of 0-200,000 1% trademark is more than 200,000 yuan. The data shows that the transfer price of most trademarks is around 30,000 yuan, but now many online prices are fake.

Mainly look at the following aspects: (1) trademark distinctiveness; (2) trademark design; (3) Whether the goods or services are complete; (4) Whether similar groups have fully improved the protection of this category of products; (5) Whether it is close to famous brands; And (6) whether there are trademarks similar to the ancient samples (in order to protect their own rights, they must be purchased together).

Second, the concept trademark is a sign used to distinguish one operator's brand or service from other operators' goods or services after the introduction of miscellaneous services across the ocean.

China's Trademark Law stipulates that trademarks approved and registered by the Trademark Office, including commodity trademarks, service trademarks, collective trademarks and certification trademarks, enjoy the exclusive right to use trademarks and are protected by law. If it is a well-known trademark, it will be protected by cross-category laws.

Official website of the World Intellectual Property Organization (WIPO) replied that it is difficult to see salt in trademarks, but it is a remarkable sign that a commodity or service is marked as a commodity or service produced by a specific individual or enterprise or provided by a certain source.

The origin of Zhenchao Fushi trademark can be traced back to ancient times, when craftsmen printed their signatures or "marks" on their works of art or practical products.

With the passage of time, these marks have evolved into today's trademark registration and protection system.

This system helps consumers identify and buy a product or service, because the nature and quality of the product or service indicated by the unique trademark on the product or service meet their needs.

According to the Trademark Law of People's Republic of China (PRC) (revised 20 13), signs (including words, figures, letters, numbers, sounds, three-dimensional signs and color combinations, and combinations of the above elements) that can distinguish their own goods or services from those of others.

Third, the value trademark is the intangible asset of the enterprise, and there is no very fixed judgment on the value of the trademark.

The value of a trademark as an asset in the process of investment or operation, that is, the amount of capital contained in the trademark assets.

It refers to its capital value, not its honor or subjective value.

Common value judgment is generally evaluated by the recognition and acceptance of trademarks, and by the estimated value that trademarks can bring to any enterprise.

With the continuous improvement of national economic level, more and more enterprises will be established, so enterprises can also register their own trademarks after registration. If something happens in the subsequent business process, the trademark holder can also transfer and sell the trademark, and the specific amount of the trademark will be determined according to the actual situation.

Further reading: What are the contents and payment methods of the trademark license contract?