It is a multinational technology company headquartered in the United States, focusing on e-commerce, cloud computing, digital streaming media and artificial intelligence. Amazon was founded in 1994. It was originally an online bookstore, and then gradually expanded to sell various goods and services, becoming one of the largest e-commerce platforms in the world.
In cross-border electronic commerce, Amazon provides a service called "Amazon Global Sales" or "Selling on Amazon", which allows global sellers to sell products in various international markets of Amazon. Through this platform, sellers can sell goods to consumers around the world, thus realizing cross-border export e-commerce business. Amazon's global network covers North America, Europe, Asia and other countries and regions, providing sellers with a huge international market.
Advantages of Amazon platform
1, Amazon has hundreds of millions of active users, which provides a huge potential customer base and sales opportunities for sellers. As a well-known brand, Amazon has a good market reputation and consumer trust, which helps to improve the sales conversion rate of sellers. Amazon provides almost all kinds of products from books, electronic products to daily necessities, providing a broad market space for sellers.
2. Amazon has its own logistics service (FBA), through which sellers can easily handle order fulfillment, return and customer service. Amazon provides intuitive search and shopping experience, as well as personalized recommendation, which helps to improve user satisfaction and repeat purchase rate.
The above contents refer to Baidu Encyclopedia-Amazon.