1. PS
Photoshop mainly deals with digital images composed of pixels. Using its numerous editing and drawing tools, you can edit pictures effectively. Ps has many functions, including images, graphics, text, video, publishing and so on.
in p>23, AdobePhotoshop8 was renamed AdobePhotoshopCS. In July 213, Adobe introduced a new version of PhotoshopCC. Since then, PhotoshopCS6, as the last version of AdobeCS series, has been replaced by the new CC series.
2. CorelDRAW
CorelDRAW Graphics Suite is the graphic design software of Corel Company in Canada; This software is a vector graphics production tool software produced by Corel company. This graphics tool provides designers with many functions such as vector animation, page design, website production, bitmap editing and webpage animation.
This software package provides professional designers and drawing enthusiasts with briefings, colorful pages, manuals, product packaging, logos, web pages and others. The intelligent drawing tools and new dynamic guidance provided by the software can fully reduce the difficulty of user's manipulation, allow users to create the size and position of objects more easily and accurately, reduce the click steps and save design time.
3. Excel
Office is often the standard for making document files, and it has some features that other products do not have, but other products also have features that Office lacks.
since the beginning of Microsoft27OfficeSystem, there has been a user interface which is quite different from the previous version. This interface is called Ribbon interface and is still used in MicrosoftOffice21, MicrosoftOffice213 and MicrosoftOffice216.
4. As the most famous vector graphics software in the world, AdobeIllustrator
has occupied most of the global vector editing software with its powerful functions and considerate user interface. According to incomplete statistics, 37% of designers around the world are using AdobeIllustrator for artistic design.
especially based on the application of PostScript technology patented by Adobe, Illustrator has completely occupied the professional printing and publishing field. Whether it is the designer of line draft and professional Illustrator, the artist who produces multimedia images, or the producer of internet pages or online content, after using Illustrator, you will find that its powerful function and simple interface design style can only be compared with Freehand.
5. AdobeDreamweaver
DW is a WYSIWYG webpage code editor that integrates webpage production and website management. With the support of HTML, CSS, JavaScript and other content, designers and programmers can quickly make and build websites almost anywhere.
AdobeDreamweaver uses WYSIWYG interface and HTML (an application under standard generalized markup language) editing function, and with the help of simplified intelligent coding engine, it can easily create, code and manage dynamic websites. Campus civilization hand-painted POP posters
If what is the theme of the poster, we should find similar themes according to the theme, so that the theme map can have a good and infectious connotation. If the colors are impactful, red, blue and green can be used. How to distinguish them, we need to show the symbolism of the colors, and the basic creativity will be there. The harmony and unity of the pictures can make the pictures more exciting and touching, so that we can complete a good poster work in the school season. The following is a complete collection of books and advertisements about the opening season. Welcome to read for reference!
student promotion program 1
1. Purpose of the activity: subdivide the consumer groups in the market. During the school term, electric vehicles, as the most popular means of transportation in the market, have been gradually recognized and accepted by students and their parents after more than 1 years of promotion. The promotion of this activity is to attract the target consumer groups through the sales price in line with the current market situation and the novel promotional gifts.
second, the time and place of the event: August 2-September 1, 29. Monopoly Store No.1: No.233 Tunxi Road Monopoly Store No.2: No.219 Anqing Road Monopoly Store No.3: No.47 Fengyang Road Monopoly Store No.5: No.143-144 Tongling North Road Auto Parts Market Monopoly Store No.6:
No.32 Tunxi Road Event Theme: Endless Learning " Activity content:
1. Students-There is a "gift" for going to school. Anyone who buys a car during the activity period will receive one of the following gifts: (Choose one from six, Cheap cars don't enjoy this activity)
(1) Basketball (2) Football (3) Modern Chinese Dictionary (4) English-Chinese Dictionary
(5)mp4(6) Electric cooker 48v electric car is only sold for a minimum of 1299 yuan (limited to 2 cars per shop every day)
V. Activity promotion
1. Xin 'an Evening News. (distributed in the shops in the three-station community of each specialty store)
3. Shop posters and banners
4. Hefei Electric Vehicle Forum
5. Hefei Forum
6. Activity arrangement
Contact and confirm the giveaway on August 16-August 17. After the design of newspaper sample and one-page poster sample is completed, contact the one-page distribution personnel on August 18. On August 19th, store posters were put in place and distributed to various specialty stores. On August 19, before work, all the specialty stores arranged posters and other promotional items. August 2, single page in place.
on August 21st, single pages were distributed and published in newspapers.
VII. Activity budget
Newspaper: 7, yuan
Single page: 1,5 yuan
Store poster: 15 yuan banner: 13 yuan pop brand: 2 yuan
Gift 1 yuan x4=4 yuan
Single page distribution: 4 people, x3 yuan, x3 days = total cost of 36 yuan: 49,34. Royalstar Hefei Electric Vehicle Marketing Center
August 14, 29 Part II: Planning and Promotion Plan for School Opening in August
Part I: Planning background and general idea: At the end of August, not only freshmen are ready to enter the school, but also students at school begin to return to study, and parents also begin to accumulate
various daily necessities for students to prepare for studying. At this time, targeted promotion activities will surely attract the attention of the general public and the media, enhance the visibility of corporate brands and expand the market influence of enterprises.
second, the activity time: August 22nd-August 31st. Third, the theme of the activity: prepare early for the start of school. Third, the content of the activity:
1. Buy 15 minus 3, and the school supplies will be reduced to a full-court discount on schoolbags and stationery, and the activities will be full of surprises. Second, students' special sessions will be held in the students' special section and exquisite accessories section, and more discounts are expected. Third, congratulations on the benefits of the college entrance examination. 4.
Deliver
on the hour. During the activities, every day from 11: to 12: 17: -18: , if a single item is over 188 yuan, a pen will be given
.
IV. Venue: Wuxing Store, No.15 Primary School, Xinmin Store, Jianshe Store, Guangming Store, No.2 Middle School and Xinda Store. Details
Then:
1. Precautions for shop assistants during the event: during the event, cashiers and shop assistants must do the following: 1. During the event, shop assistants must announce
the rules of the event.
2. The salesperson must mark "This product does not participate in activities" on the counter where the brand is located, so as to avoid disputes between customers and the mall.
when paying the bill, the salesperson who does not participate in the activity should remind the customer that the product does not participate in the activity, so as to avoid misunderstanding.
3. When customers return goods, the staff shall pay attention to whether the goods returned by customers were purchased during the activity, subject to the shopping receipt.
4. During the activity, the salesperson should pay attention to the placement of promotional materials such as pop. 5. remind customers to take part in the activity before issuing a receipt. Personnel requirements: there are two shifts every day, with two people in each shift and one security guard
2. Standardized procedures for on-site operation of promotional activities:
1. When customers come to the activity site, the staff politely say "Welcome" and warmly receive them. 2. Take the initiative to receive every customer and do a good job in publicity. 3. Ensure that the number of commodities for daily activities is sufficient. (Apply in advance in case of insufficient stock
). 4. All departments should cooperate with each other: each business department:
1. Contact the store area manager, and store employees are not allowed to discount or bargain privately, and the discount will be directly reduced to the lowest point.
2. Be responsible for the direct operation of the activity.
3. Organize employees to learn the return and exchange methods during activities. 3. Publicity methods: 1. Outdoor billboards: (large
glass or door and window posters) 3. Shelf signs: 5. dm newspaper delivery:
6. Several banners hanging outside the building and the store (5-1) Planning Department shun ming Times Shopping Part 3: Planning plan for the opening of a shopping mall in a department store promotion case
1. At this time, targeted promotional activities will surely attract the attention of the general public and the media, and enhance the visibility and reputation of
enterprises.
second, the activity time is from August 23rd to August 31st.
third, the theme of the activity is to go to school and start school. Come and buy something.
third, the content of the activity is
1. Buy 2 MINUS 5, and the benefits of starting school will be reduced to the bottom bag and stationery. The whole event is full of surprises.
2. Students will be set up in the home textile area, luggage area and leisure sports area. Award setting
first prize cash 1 yuan Scholarship reimburses a second prize student and a parent for their school registration every day. The total price of train tickets is limited to two third prizes in 7 yuan every day 256g
a fashion mp3 with five fourth prizes every day
a fashion suitcase with ten commemorative prizes every day, a set of commemorative high-end notebooks and pen gift boxes
4. Deliver them on the hour every day from 9 to 1177 during the activity.
IV. Venue
Enjoy the space on the first floor of the redemption venue * * * Specific implementation
During the activity, shop assistants on each floor must do the following
1. Brand shop assistants participating in the activity must publicize the rules of the activity.
2. Brand salespersons who do not participate in activities must mark "This counter does not participate in activities" at the counter where the brand is located to avoid disputes between customers and businesses. The merchandise salespersons who do not participate in the activity shall indicate that they do not participate in the invoice to avoid customers from participating in the activity.
3. When the customer returns the goods, the staff will pay attention to whether the customer has participated in the activities.
4. The salespersons participating in the brand counters should pay attention to the placement of promotional materials such as pop.
5. Remind customers to participate in activities before invoicing.
6. Tell the consumer to attend various activities at the activity point with the shopping receipt.
7. The date of the sales slip must be accurate to prevent customers from attending the event because the date of the receipt is wrong.
the staff of the second activity point requires that two daily activity point staff of the activity point be set up on the first floor of the mall, who will be responsible for the daily prize collection and registration during the activity.
. Contact the security department to be responsible for the maintenance of order on site. Each staff member brings one ballpoint pen. The staff members are both responsible for the gifts ***
and compensate for any errors * * *. Personnel requirements: two shifts per day, one security guard per shift
III. Standardized procedures for on-site operation of promotional activities
1. When customers come to the activity site, the staff sends a polite "welcome" and warmly receives them.
2. warmly and actively receive every customer and do a good job in publicity.
3. Register the activities and record the participation of the sales voucher to avoid customers' repeated participation. Make sure that the entry and exit of each prize is
documented.
4. Ensure that the number of daily prizes is sufficient. In case of insufficient inventory, apply in advance
5. Customers can participate in activities with the shopping receipt of the day. The staff will check whether the date of the sales slip is marked before the lucky draw.
counters that do not participate in activities are not allowed to participate.
6. After the staff registered the sales slip number of the consumer who participated in the activity to win the prize, they indicated that they had participated in the sales slip and wrote down
the prize and quantity. Please ask the consumer to sign.
the four departments need to cooperate with each other, and each business department 1 should contact the merchants. It is not allowed to discount privately and bargain directly to the lowest point. 2
be responsible for the direct operation of the activity. 3. Organize employees to learn the return and exchange methods during activities. 4. The number of counters that do not participate in activities in each area should be less than 3
general manager office. 1. Arrange the staff of the activity department to work in the morning shift of 9-14 and in the afternoon shift of 14-193
. The staff should be required to work twice a day, with two people in each shift and one security guard. 2. Assist the planning department in purchasing prizes for this activity. The planning department should do a good job in publishing advertisements and writing POPs during the activity. The cashier team should pay attention to attaching the computer receipt to the
customer during the hourly activity period to facilitate the distribution of prizes.
5 publicity methods 1. Outdoor billboard 2, TV advertisement 3, newspaper advertisement 4, outdoor arch 5, dm newspaper delivery 6,
5-1 banners hanging outside the building and the store
6. Overall implementation of the event arrangement The Planning Department is responsible for the overall organization of the event, and the implementation office is fully
cooperating with other departments to perform their respective duties. Chapter 4: Campus Supermarket Opening Promotion Plan Book Campus Supermarket Opening Promotion Plan Book < P > 1. What is the purpose of the activity?
1. Take the "new semester" as an opportunity to further publicize the overall image of campus supermarkets and improve the credibility and reputation of campus supermarkets in the eyes of students;
2. Stimulate consumer groups with the "new semester", attract target consumer groups and potential consumer groups, maximize sales and realize the growth of sales performance.
II. Target audience
All college students and residents in surrounding communities
III. Time and place of activities?
Time: March 1, 213-March 1, 213 Location: Campus Supermarket
IV. Activity theme
"Enjoy ultra-low prices and make great contributions in the new semester" V.