China has more than 2,700 counties, plus about 260 prefecture-level cities. In the third-and fourth-tier cities of China, hundreds of millions of residents need to travel by motorcycle. Motorcycles have strong endurance and low cost. The so-called "one city at a time" is convenient and practical, and has become the first choice for residents' daily travel.
In recent years, the rapid development of bicycles in * * * has better met the demand of public transportation and effectively solved the "last mile" problem of urban traffic. At the same time, it also eased the urban traffic congestion and built the urban green travel system.
Moreover, from the process of * * * enjoying bicycles to replace ordinary bicycles step by step, there are similarities between * * * enjoying motorcycles to replace ordinary motorcycles, which are all business models that change personal purchase and use behavior and lease.
2065438+The Technical Specification for Safety of Electric Bicycles, which was implemented in April 2009, cleared the way for this business model to become possible.
According to the new national standard, electric bicycles that meet the national standard must have pedaling ability, the maximum speed is not more than 25km/h, the vehicle mass is not more than 55 kg, the motor power is not more than 400W, and the battery voltage is 48V. Lack of any of the above items will be regarded as an "over-standard car".
Coupled with other standardization provisions, the implementation of the new national standard eliminated a large number of unqualified enterprises and over-standard electric vehicles that originally occupied nearly 90% of the market, which led to a large number of user demand in the formal market, thus * * * enjoying motorcycles became one of the effective solutions and ushered in huge benefits.
Here comes the opportunity.
2065438+On May 22nd, 2007, the Ministry of Communications announced to the public the Guiding Opinions on Encouraging and Regulating the Development of Internet Rental Bicycles (Draft for Comment) drafted by the Ministry together with other departments, among which the striking one was "Do not encourage the development of Internet rental electric bicycles".
Prior to this, the traffic commissions of Shanghai and Beijing have successively issued * * * guidelines (draft for comments), which clearly put forward "not to develop * * * motorcycles for the time being" and "not to develop * * * motorcycles for the time being" respectively.
Therefore, the first batch of motorcycle operators who ate crabs basically ended in failure. 20 17 1 month, No.7 motorcycle was stopped only 1 day in Shenzhen; In February of the same year, Xiaomi Gong's electric bicycle appeared on the streets of Haidian District, Beijing, and was interviewed by the Haidian District Traffic Detachment only two days later. In March of the same year, only 12 days after the launch in Tianjin, * * * Motorcycle Deer stopped using the bicycle and withdrew from the Tianjin market.
Judging from the market demand, China is actually a big country with two rounds of travel. Every day, about 500 million people travel 0- 10 km in two rounds, while * * * only meets the travel demand within 1-2 km. The greater industrial opportunities are motorcycles with two-wheeled traffic.
Besides C-end users, there are also tens of millions of B-end markets such as take-away and express delivery personnel. The whole market is the existing stock of 350 million motorcycles in China and the annual increment of about 40 million battery cars.
However, due to the previous policy of enjoying motorcycles, the whole market is also full of uncertainty. With the official implementation of the new national standard, * * * enjoys the good signal of motorcycles.
On June 20 18, Didi Chuxing Street Rabbit Motorcycle started trial operation. In the following 9- 10 months, mobike, which was acquired by Meituan, launched mopeds, and Hello successively launched mopeds in many cities across the country. Ofo has also completed a number of motorcycle patent applications.
At the same time, some start-up companies' motorcycle projects are also operating in a low-key manner, such as Xiao Liu, Xiao Mi, and so on.
Don't go to * * to enjoy the mistakes of cycling.
* * * After years of development and governance, the industry is now concentrated on several large platforms, and urban management and ground operation and maintenance have gradually evolved into compliance and rationality. The platform realizes refined operation with the help of big data and artificial intelligence technology, which not only improves operational efficiency, but also corrects many disadvantages exposed before.
For * * * to enjoy motorcycles, these are all helpful. For example, it can avoid metal waste caused by capital catalysis.
At the same time, disorderly illegal parking that hinders urban governance can also be greatly reduced. The innovation and application of new technologies, as well as the improvement of urban access standards, are raising the industry threshold for * * * to enjoy motorcycles, prompting the whole industry to discard the false and retain the true.
From 2065438 to 2007, Xiao Liu * * Xiang mentioned earlier was the first tourism platform to introduce electronic fence technology. Recently, Xiao Liu * * * announced that his self-developed 90 parking intelligent control technology was put into use.
With the intelligent control technology of 90 parking, the system will only allow the car to be returned if the vehicle is parked at the designated parking spot and the kerb is placed vertically (90), otherwise the user will be reminded to park at 90.
In addition, the two-round travel market is far from saturated. The outbreak of cycling gave birth to two rounds of travel, but the travel demand it can meet is limited. At the same time, the emergence of the new national standard has forced a large number of unqualified enterprises and over-standard electric vehicles that occupy nearly 90% of the original market to be gradually eliminated. It can be said that this is a double demand gap.
Industry insiders predict that * * * sharing motorcycles will become the most effective solution. In the next 3-5 years, there will be a billion-dollar sharing market and several giant enterprises, which is exactly the blue ocean market that Xiaoxi * * is trying to seize.
In Ningbo, Hangzhou, the base camp of Xiao Liu * * *, Xiao Liu has a set of data: based on the * * * sharing mode, urban big data information platform and intelligent algorithm, real-time scheduling can improve the configuration efficiency. The launch of each Xiao Liu * * * motorcycle can reduce the number of private motorcycles by 5-6, and improve the commuting efficiency of users by more than 60%.
How to break through the stroller?
Due to the accumulation in the bicycle market such as * * *, Didi, Hello, etc. It also has certain advantages in the motorcycle market of * *, which will not be an easy breakthrough for entrepreneurs headed by Xiao Liu * *.
Different from * * * enjoying bicycles, after the capital of * * enjoying motorcycle travel platform tends to be rational, there are fewer financing cases in recent years, which depends more on the operation management and technical level of the enterprise itself.
Among them, the technical level is the key. * * * Enjoying motorcycles is different from bicycles, which requires higher requirements for central control system, motor and battery management, location parking, etc.
For example, once the user illegally stops after riding, it will not only affect the local environmental governance, but also increase the difficulty of ground operation and maintenance personnel, thus dragging down the overall operational efficiency.
Therefore, it is very important to enjoy the 90 parking intelligent control technology independently developed by Xiao Liu, which can also be regarded as a case template for the whole industry.
Compared with other travel platforms that only use electronic fence technology, the 90 parking intelligent control technology pioneered by Xiao * * can be said to be an effective supplement to the electronic fence, which is of great help to standardize the parking of cycling users and eliminate the problems of urban environmental governance.
In addition, as far as we know, Xiao Liu has also developed a number of technical systems, such as intelligent vehicle central control, motor and battery management, remote control and centralized intelligent charging bin management. Therefore, Xiaoliu * * invested 30 million yuan in R&D expenses, and applied for 10 software copyright, 12 invention patents and 8 other patents.
In addition to technology, the core competitiveness of the travel market tests the refined operation ability of enterprises.
The so-called refined operation can be summarized into several points, such as the service life and experience of vehicles, the overall scheduling efficiency, the degree of large-scale operation and so on. These details comprehensively determine the user experience, vehicle utilization rate and overall revenue of the travel platform.
Xiao Liu * * * enjoys a strategic cooperative relationship with Yadea, and the vehicle procurement, quality and experience are well guaranteed. And with the gradual expansion of Xiao Xiao's business scope, vehicle investment will also increase, and the marginal cost under the scale effect will also decrease.
At present, Xiaoliu * * * enjoys investing 654.38+10,000 vehicles in 60 urban areas across the country, with registered users of10 million, with a cumulative investment of 480 million yuan. The service fee income of 2065.438+09 has reached 200 million yuan. Xiaoliu plans to launch 470,000 vehicles in 2020, covering 50 million users, 160 cities, with revenue of 654.38+0.5 billion yuan; In 2022, 6 million vehicles will be put into operation.
At the same time, reduce operation and maintenance costs through independent research and development. The application of 90 parking intelligent control technology greatly reduces the labor cost of ground operation and maintenance.
And like hello, the enjoyment of a small stroll has gradually penetrated into big cities with the development of small cities. It avoids the competition with giants in the early stage of the enterprise, and is low-key, slow and ahead.
According to the data provided by Xiaoliu, its daily trip volume in Ningbo has reached 6.5438+0.6 million, which is 654.38+0.3 times that of all taxis in the coverage area and 35% of the public transport system. More than 75% of primary six users ride within 3 kilometers.
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Yang Lei, CEO of Hello Travel, once said, if there is a real demand for business, the demand of users is so great, can it be done well?
* * * Enjoy the bike, * * * Enjoy the motorcycle.
Zhu Bo, the founder of Xiaoliuxiang, has an intriguing theory-focusing on the key points of the success or failure of the project and deepening it, that is, "focusing on a core point and forging for a long time. After the long board of the project is established to form its own core competitiveness, the problems of other short boards will also be solved in this process. "
Enjoying motorcycles is the biggest problem for * * *. Although the last 1-3 km in the long journey, * * * enjoys taking the motorcycle as the optimal solution, its birth makes people happy and worried: the good news is that it has brought good social and economic value; What I'm worried about is-over-delivery and disorderly stop.
The problem of excessive delivery can be solved by controlling the total number of licenses issued by the government, but enterprises need to make efforts to overcome technical difficulties.
Xiao Liu enjoys his helm, Zhu Bo. At the beginning of his business, he came straight to the point. For more than two years, through independent research and development and technical research, Xiao Liu * * * is happy to see the chaos in the industry, cure the stubborn disease, and prescribe a prescription: 90-degree standardized parking technology+sub-meter precision positioning.
After adopting this 90-degree standard parking technology, the user needs to park the vehicle at the designated parking spot and place kerbs vertically (90) after riding, and then the system will allow the vehicle to be returned and end charging. Otherwise, you can't return the car successfully by putting a pattern casually.
Sub-meter-level positioning parking is to eliminate all kinds of errors of satellite positioning by integrating Beidou high-precision positioning chip+customizing RTK differential positioning algorithm+accessing high-precision positioning service, realize sub-meter-level positioning parking, and control vehicles to park accurately at point P (electronic fence), with the error not exceeding 1 meter.
After the tragic war of * * * enjoying bicycles, the market of * * * enjoying motorcycles is unusually calm. Big platforms such as Didi, Hello and Meituan are cautiously promoting related businesses, and startups are also operating in a low-key manner.
However, this is precisely the opportunity for startups. The whole industry is waiting for the wind to come, so at this time it is dormant, ready, and the wind can fly into the sky together.