In 2001, the Xtep Beacon Generation was born, with a "flame" design and was widely loved!
The Wind and Fire Generation was created by Chen Qingquan, the first generation designer of Xtep. Among the many first drafts of the design, the Wind and Fire Generation was spotted by Nicholas Tse, and subsequently created a sales miracle, with a single model selling 1.2 million units. Today, this sales volume is also a myth for domestic sports shoes. The Fenghuo Generation was nothing less than a blockbuster for young people back then. The popularity of this design at that time was even comparable to today's new YEEZY models.
The first generation of hot shoes were inspired by Nicholas Tse’s guitar fire wheels at his concerts. Xtep opened up the beginning of the national trend with passion. As the origin of the first generation trend, from the first generation of Fenghuo shoes to the following 16 years, new Fenghuo shoes every year are breakthrough interpretations of the flame element.
The sales volume of the Fenghuo generation nationwide was more than 1.2 million pairs at that time. It can be seen that the first generation of Xtep Fenghuo shoes brought a strong fashion shock to people at that time. Xtep's first-generation Fenghuo shoes are available in men's and women's styles. When matching, you can consider matching them with sports suits of the same style.
Xtep Fenghuo Shoes 1st Generation
In terms of product design, on the basis of ensuring product quality, a bold and avant-garde design scheme is adopted, using red, yellow, blue, green, etc. Colorful colors popular among young people replaced the black, blue, white and gray of traditional sports shoes, especially when they were designed based on the image of their spokesperson.
This Fenghuo shoe uses Xtep’s Fenghuo as the design element, plus the dynamic collage of leather material, so that the appearance of the shoe body not only has a strong visual impact, but also highlights the dynamics and charm of Fenghuo! The midsole design can not only reduce the weight of the shoe body, strengthen the toughness of the shoe, increase the comfort of the shoe, and effectively absorb shock when landing!