Looking back on 2021, many of our perceptions are being shattered.
The recovery of the tourism industry did not come as expected, the super anchor who was in the limelight fell from the altar, the education and training industry was suddenly pressed on the pause button, and the anti-judgment sledgehammer directly knocked out all the Internet giants... ..
Uncertainty increases, and the biggest variable in 2022 is change.
In the face of changes, in the next 10 years, the opportunities for the tourism industry will definitely not be limited to within the industry, but will come from thousands of industries! Tourism is no longer just tourism, but a carrier to meet people’s travel and life needs!
Industry boundaries are becoming increasingly blurred
“Cross-border” and “being crossed” in the tourism industry
In the past two years, “cross-border” has The industry has been frequently mentioned. Xiaohongshu cross-border tourism has begun to "plant grass" for peripheral travel; Pinduoduo has launched air ticket business and entered the online travel market; Didi has established a travel agency to increase its presence in the tourism industry...
Internet platforms with large traffic can only cross borders. Even Geely, which makes cars, registered a travel agency at the end of last year, trying to break into the tourism pie from self-driving travel.
The cross-border tourism industry is far more than just these big guys with traffic capital, there are also small and medium-sized enterprises and institutions such as outdoor, education, elderly care, and self-media.
Of course, cross-border is not a patent of other industries. While being "crossed", countless tourism companies and practitioners are also playing the role of "cross-border". Under the severe impact of the epidemic, tourism companies and practitioners whose tourism business has severely shrunk have also embarked on the road of "cross-border".
Relying on the customer group relationship accumulated through our own tourism, using tourism as the carrier, we will connect all aspects related to tourism to carry out tourism. While solving their own difficulties, it also provides users with more choices for their consumption needs.
Whether it is cross-border tourism from other industries or cross-border tourism from other industries, behind "cross-border" and "being cross-border" is an inevitable trend of development in an era. This trend is that various industries Industry boundaries will become increasingly blurred.
Consumption is becoming more and more random
Diversified tourism provides more possibilities for both supply and demand sides
In the past few decades, our consumption patterns have been continuing the "demand -Search-Buy” method. In the era without the Internet, our needs relied on shopping. In the era of the Internet, our needs relied on searches.
With the advent of the 5G digital era, under the influence of short videos as a medium, this change is being broken, and the consumer path has become a process of "interest-need-purchase".
For example, we used to go shopping or shop through various online shopping platforms. Now when we browse articles or watch short videos that we are interested in, when we encounter something that interests us, we will directly After buying, the search process becomes less and less important, and consumption becomes more and more random.
This is the so-called "interest consumption". The "interest" in interest consumption is two-sided. On the one hand, you are interested in the product display carrier, and on the other hand, you are interested in the products displayed on the carrier.
Dual interest greatly deepens consumers’ “sense of trust”, and the possibility of transaction is much higher than search-based consumption.
Consumption interest and randomization are the reallocation of consumption demand resources. In the past, consumer demand resources were in the hands of shopping malls and large shopping platforms. In the era of consumer interest and randomization, anyone, any enterprise and institution, regardless of size or power, may be allocated.
This will be a historic change in China’s consumer market!
Tourism is no longer just tourism
Tourism is a carrier that meets people’s needs for travel and life
As a member of thousands of industries, the tourism industry naturally also in this consumption revolution.
Faced with the increasingly blurred industry boundaries and consumption becoming more and more interesting and random, tourism is no longer just tourism, but a carrier to meet people's travel-related needs.
In the same way, tourism practitioners are no longer simply tourism service providers, but disseminators of tourism culture and providers of tourism life services.
How to make yourself more and more interesting to tourists, and how to make the services or products you provide more and more interesting to tourists is a question that every tourism enterprise and practitioner must seriously consider.
What makes tourists interested in you is definitely not how hard you work and how hard you work like in the past, but how professional you are and how much content you have. In front of wise men and migrant workers, most people should be more interested in wise men.
The best way to make tourists interested in your services or products is to diversify the services and products you provide. Of course, this diversification is based on tourism, and expands life-related services and categories on the basis of tourism.
In March 2018, the National Tourism Administration officially merged with the Ministry of Culture and was renamed the Ministry of Culture and Tourism. Ended 54 years of "single drifting" travel career.
Even the National Tourism Administration has made changes. It is no longer just about tourism. Is it past time for tourism companies and practitioners to make changes as well?