During this time, I learned a lot about being a man, doing things and doing business with thinkers and outstanding colleagues in the field of angel investment. I sincerely thank them for their selflessness.
This article is only a personal refinement of knowledge in the stomach, and expounds some personal superficial views. There are thousands of people, and the shortcomings are welcome from the predecessors:
For a startup, progress comes in two forms:
1, the level of progress.
2. Vertical progress.
The progress of the level is obtained by copying the advantages of excellent enterprises and their management mechanism and operation mode.
Vertical progress is a demand that has not yet appeared in the current market, but actually exists. Make an innovation from 0 to 1. For example: indoor air conditioning drying, extending out of humidifier. A few years ago, after everyone went out, the mobile phone was dead, which extended the charging treasure.
Therefore, a start-up company should have its own cognition and judgment on the market, instead of killing in the red sea when the blue ocean has turned into the red sea and passing it on to you. Think about it, if an aunt in a vegetable market knows that stocks and coins can make money, and knows which stocks to buy and which virtual coins to buy can make money, do you still dare to buy them?
If a start-up wants to gain a long-term competitive advantage, the most important thing is to become an innovative monopoly company and focus on the progress from 0 to 1. Avoid vicious competition among peers, blindly copy their plans, repeat meaningless models, destroy the market, cause unreasonable consumption and lose truly valuable creation.
You should look for opportunities in the industry. When everyone is digging for gold with shovels, you can choose to sell shovels and water to everyone. Subdivide the field and innovate.
A valuable creative innovation will not only bring a lot of value to the market, but also benefit the public. It can also bring long-term considerable monopoly profits to enterprises.
Every valuable enterprise monopoly enterprise has its own characteristics, which usually have the following four characteristics:
1, patented technology
2. Network effect
3. Economies of scale
4. Brand advantage
You can bring it in with Mr. Ren's Huawei.
Patented technology: the most practical advantage. You can check the number of patents of "Huawei", which cannot be copied and is difficult to surpass.
Network effect: A product will become more and more useful as more and more people use it. For example, when people around us started using Weibo WeChat.
Economies of scale: The increasing number of products leads to the decrease of unit cost. It means that expanding your scale will reduce the average cost and get higher profits. The greater the economies of scale, the stronger the monopoly.
Brand advantage: the most obvious monopoly is the monopoly of your own brand. Such as: Apple, KFC, Haidilao.
Therefore, the development direction of start-ups should be:
1, occupy a small market
2. After successfully opening the situation, we will gradually develop the scale, expand outward and increase the industrial chain.
3, not vicious competition, destroying the market.
4, latecomers come from the top, the first to enter the market may not be successful, the timing, the maturity of the team can make progress. Take the lead in a niche market first, and then open your eyes to expand.
An excellent entrepreneur should have:
1. Know how to optimize organizational structure, corporate culture, corporate management, product sales, etc.
Judge the tuyere. When you walk step by step, you should also know how to look up at the road. There should be long-term strategic planning. Maintain a strong exploration of the unknown. There is no point in killing time when you are an ascetic, rather than achieving some small achievements. Open the blue ocean market and push forward vertically.
2. Understand the importance of choosing partners and team members.
3. Understand equity incentives.
4. Know how to establish corporate culture and feelings.
5, understand the importance of sales, no matter how good the product is, customers will not come to their homes.
The failure of most enterprises has the same result: they cannot escape the competition from their peers.
Those successful enterprises have different reasons: they solved a unique problem and formed a monopoly.
The success of business should be open and based on the unknown of these markets.
It solved an unknown problem in the market and brought benefits to the masses.
Such as Ctrip and Didi
The above is the understanding and refinement created by individual enterprises. Thanks again to angel investment entrepreneurs for their insight from 0 to 1 and selfless teaching in dealing with people.
? Flowers will reopen one day and people will no longer be young.
All entrepreneurs who break through from 0 to 1, come on!
Of course, there are also many readers who want to go it alone, want to start a business, and have no money and no projects. They can read my other articles. My team is still recruiting partners ~
Give someone a rose, and it smells good. If readers like it, please forward your attention and look forward to my next article. Entrepreneurs are also welcome to reply in the background: "Entrepreneurship Alliance" found me and joined our group, where we can encourage each other, learn, discuss, warm up and win-win. Come on, everybody ~