In 1987, two American postmen, Coleman and Schlote, accidentally saw a child holding a glowing glow stick. What can this guy do? In imagination, two people casually put lollipops on the top of the glow sticks. As a result, the light passes through the translucent candy, showing a fantastic effect. This small discovery surprised the two. They applied for the patent of luminous lollipop and sold it to Cape Candy Company.
the miracle begins. The two postmen continued to think: lollipops are very hard to lick. Can you add a small motor that can rotate automatically and drive it by batteries? This will save energy and be fun. This idea was quickly put into practice, and for them, this creation was too simple! The rotating lollipop was quickly put into the market and achieved great success. In the first six years, this small commodity with a price of $2.99 sold 6 million units! Coleman and Schlote were richly rewarded. A bigger miracle is yet to come. Osher, the head of Cape Candy Company, saw an electric toothbrush in a supermarket. Although there are many brands, the price is as high as more than 5 dollars, so the sales volume is very small.
The Auschwitz machine flashed: Why not use the technology of rotating lollipops to make an electric toothbrush at a cost of $5?
Osher, Coleman and Schlote started to transplant technology. Soon, the best-selling rotating toothbrush in the American market was born, which was even better than the traditional toothbrush. In 2, a small company formed by three people sold 1 million toothbrushes! Now, Procter & Gamble can't sit still. In contrast, their electric toothbrushes are too expensive and hardly competitive in the market. So, after bargaining, in January 21, P&G acquired this small company, and P&G made a down payment of 165 million US dollars, and the three founders stayed in P&G for the next three years. After a little more than a year, Procter & Gamble ended its contract with Osher, Coleman and Schlote ahead of schedule, because Procter & Gamble found that the electric toothbrush was too easy to sell, far exceeding their expectations. With the help of an international supermarket company, it has been sold in 35 countries around the world. According to this trend, P&G will pay Osher three people more than expected after the expiration of the three-year contract. Finally, after negotiation, the contract was terminated in advance, and Osher, Coleman and Schlote got $31 million at one time, plus the original advance payment of $165 million, * * * 475 million. This is a dizzying astronomical figure. If you use a truck to pull so much cash from the bank, I'm afraid it will take a lot of work!