Just a few days ago, this data was further expanded. The total insured amount of BYD brand exceeded 440,798 vehicles, which opened the gap of13,529 vehicles with the sales volume of North and South Volkswagen brands. This means that it is not accidental for BYD to catch up with Volkswagen's single brand, but it has gradually formed a normal state. In the China market, more consumers buy BYD products every month than the "Volkswagen" logo.
Since the establishment of 1984 SAIC Volkswagen, in the past 40 years, North and South Volkswagen have alternately dominated the China automobile market, and their own brands have surpassed Volkswagen, even if one of them is out of reach. Now BYD's "one enemy and two" has shelved the Volkswagen brand by half, which is a milestone for BYD and even the entire independent brand.
How did BYD do it?
Adhere to the initial heart
Many people will say that times make heroes, but BYD just caught up with the good times. But the question is why it is not other independent brands, why it is not a new force that is deeply loved by capital and is in the limelight? But what about BYD, which was once called "cynicism"?
Opportunities are always reserved for those who are prepared.
In 2008, when most car companies were not exposed to new energy, BYD had quietly opened the new energy track:
This year, BYD directly released a landmark new car-BYD F3DM. It is the world's first mass-produced plug-in hybrid vehicle. With the technical characteristics of dual-mode structure, F3DM not only brought more explosive power, but also achieved the longest cruising range in the world at that time-100 km.
For BYD, F3DM is not only a new car, but also a declaration of its unswerving choice of new energy track.
In the following ten years, no matter how the external policies and market environment changed, BYD always adhered to its original intention and adhered to the new energy route.
According to statistics, from 20 16 to 20 18, BYD's total R&D expenditure in the field of new energy technologies increased from 4.5 billion yuan to 8.6 billion yuan, and will continue until 2020, maintaining a high level of 8.6 billion yuan per year for three consecutive years, almost the sum of the R&D investment of Wei Xiaoli's three new forces. In 2022, BYD's R&D investment exceeded 20.2 billion yuan, a year-on-year increase of 90.5438+0%. As of March this year, about 40,000 patents have been applied for, 28,000 patents have been authorized, and there are nearly 70,000 R&D personnel. The number of patents is far ahead, ranking 1 among automobile enterprises in China.
A good foundation ensures that one can succeed in everything he does.
BYD, which has been concentrating on new energy for 20 years, finally ushered in a fission moment in 2020.
This year, BYD has successively released blade battery and DM-i super hybrid, and their appearance has changed not only BYD's own fate, but also the trend of China automobile market.
Before the emergence of blade batteries, there was a dispute between lithium ferrous phosphate and lithium ternary batteries, and the latter prevailed with the advantage of "high performance". However, through structural innovation, the energy density of blade battery reached the level of ternary lithium battery with the same volume, and it also passed the most stringent performance test-acupuncture test, which minimized the safety risk of electricity use.
Lithium ferrous phosphate has once again returned to the same starting line as ternary lithium with "high safety". In 2022, the installed capacity of lithium iron phosphate battery in China will reach 6 1%, killing ternary lithium. BYD changed the market structure of the whole power battery by itself.
The emergence of DM-i super hybrid is the first time that China brand has mastered the "pricing power".
In the era of fuel vehiclES, why do Civic, Highlander, Seine and lexus es have to queue up for price increases? The reason is simple: the second product has no competitors in the market. For example, the budget of10.5 million is to buy a car that is sporty, fuel-efficient and can take care of the family. 2065,438+06, there is no choice but the Civic of ten generations.
BYD DM-i super hybrid, with the ultimate experience of "fast, economical, quiet, smooth and green", broke the myth of "fuel saving" of Japanese cars. Song Jia DM-i and Qin Jia DM-i, two models with "7-second performance" and "4L fuel consumption", have dealt a blow to the dimension reduction of Japanese and German SUVs and family cars at the same level, completely determining the pricing discourse power of market segments.
In addition, the emergence of Yi Fangfang and Yun Qi Technology has given BYD the confidence to be completely divorced from the public, because in terms of technology alone, this is not a level contest. In the field of new energy, Yifangfang is like the rolling of W 12 and V 12 in-line four cylinders in the internal combustion engine era.
Four-wheel motor, turning around in place and walking sideways, these technologies that once stayed in the paper and concept stage have been mass-produced. BYD is not playing with gimmicks, but like the Audi quattro, it may really bring a new technological revolution to off-road SUVs and performance supercars.
If DM-i, blade battery, e-platform 3.0, easy Sifang and cloud technology endow BYD with excellent product cores, then the outstanding design endows BYD with a brand-new product image, which makes more consumers, especially young people, willing to accept BYD.
The design language of "Dragon Face" in the Dynasty series combines Chinese and western, which has both the atmosphere and classicality of China aesthetics and the fashion and movement of western design. Today's ocean series, seals and dolphins, combine personality and technology, and are deeply loved by young consumers. The recently launched Want Want brand has also formed a set of exclusive high-end, luxurious and hard-core designs.
The triumph of technology
BYD's "technical advantage" is not only in products, but also in cost control and integration of the whole industry.
If you know something about new energy vehicles, you will find that BYD is almost the most competitive in its class. Song Jia DM-i and Japanese German A-class fuel SUV have the same price of oil and electricity, which is 5000 cheaper than Haval H6 DHT-PHEV. If it is the Song Pro DM-i, the price difference has widened by nearly 20,000, and the Qin plus DM-i directly reaches less than 654.38+10,000, which is even cheaper than the fuel car of the same class.
The ultimate vertical integration ability benefits consumers from pricing. Behind this, BYD relies on another technical magic weapon-the advantage of the whole industry chain.
As the only car company in China that has mastered the R&D, design, production and manufacturing of new energy vehicles, BYD has entered the era of self-sufficiency in core technologies such as power batteries, motors and electronic control. Fearless and twisted nuts stuck around the neck, technically not subject to people, are the core of BYD's ability to remain calm and build leading hybrid and pure electric products in the global supply chain shortage crisis.
abstract
At Shanghai Auto Show, BYD expects U8 to be open for booking, with a pre-sale price of1098,000. For the first time, China brand has its own mass-produced million luxury cars. On the same day, some netizens revealed that more than 5 1 car owners had paid a deposit of 20,000 yuan, and the pre-sale orders exceeded 100 a day. If it had been two years ago, it would have been a "fantasy" that no one could have imagined.
Push the timeline forward again. Can you imagine that three years ago, a China brand could surpass the combined sales of SAIC Volkswagen and FAW-Volkswagen?
BYD did it. In just two or three years, we won not only sales, but also brand power. The victory at this moment is attributed to BYD's insistence on new energy for decades and its breakthrough in core technology. It is also the technological transcendence that led to BYD's today.
The new energy era belonging to China brand is coming.
This article is from the author of Icano. Car Tianya, copyright belongs to the author. Please contact the author in any form. The content only represents the author's point of view and has nothing to do with the car reform.