I firmly believe that for many photographers, Kodak, Leica, and Canon cameras are all very familiar. Kodak’s camera test papers have always been recognized as five-star reviews. However, when Kodak went bankrupt in 2012, many people were shocked. The focus of people's attention, what is the main reason for the bankruptcy of such an excellent company? Some people will ask whether Kodak cameras are still in business?
In 1975, Kodak created the world's first digital camera However, due to concerns about its film sales business, it did not vigorously develop digital technology business. Instead, it chose to transform from the past impact business to digital technology business in 2003. As early as 1964, the automatic camera was released, setting a world record for camera sales at the time. In 1966, the sales volume of Aika, which ranked second in the light sensor industry, was only six times that of Kodak cameras. In 1990 and 1996, Kodak cameras ranked fourth among the top 10 well-known brands in the world. They were a veritable leader in the light sensor industry. During the film era, they once occupied 2/3 of the world's market share. I have talked about what monopoly means in other answers, and Kodak cameras are monopolizing the film sales market because of their strong capabilities and market share.
The main reason for Kodak's bankruptcy
It was the film that brought the brilliance of Kodak's cameras, which prompted it to worry about the impact of the film business process. However, with the advancement of technology and society, the film business The process is shrinking day by day, and the development trend of informatization is getting stronger and stronger, causing Kodak camera's market share to slowly shrink, and finally declared bankruptcy. We can classify the main reasons for its collapse into the following aspects:
1. Industry competition. Although Kodak Camera is proud of its film business process, many low-income groups prefer low-priced film in the market rather than brand and quality. Although Kodak Camera has also implemented some price countermeasures, they have not always been effective;
2. The impact of intelligence on the existing situation. Although the world was the first to invent a digital camera, it was constrained by traditional film and was not widely promoted. Traditional film cameras were expensive, heavy, heavily polluted, and difficult to clean, and other problems made them eventually replaced by digital cameras. Camera replacement;
3. Financial crisis. The financial crisis in 2008 also had a devastating impact on the already depressed Kodak camera, causing it to experience consecutive declines in net profit.
People say that even when Kodak Camera declared bankruptcy, it was still producing high-quality film, and its ingenuity can be seen. At the same time, Kodak Camera not only has more than 10,000 patents, but also 1,000 A variety of digital image processing patent rights, which is unsurpassed in the same industry, it once occupied 70% of the industry. It is not difficult to find that it opened up an era but did not promote this society, and was eventually replaced by this society. It originally had a huge industry and technology, but it shrank from its past glory, and it was finally announced in 2003. Bankruptcy.
Is Kodak Camera still in business?
Yes, it is also in business and is still manufacturing film. Through the sale of patent rights and equity financing, Kodak Camera has not completely gone bankrupt. Starting from scratch, the main development trend of the digital technology industry was to turn losses into profits in 2015, but the change was too late.