Current situation: Live streaming e-commerce is a form of e-commerce that has developed rapidly in recent years, greatly shortening the supply chain and demand chain, and bringing users a rich, timely, and real-time shopping experience.
E-commerce has the advantages of interactivity, professionalism, and high conversion rate, and plays an irreplaceable role in promoting employment, stimulating domestic demand, and stabilizing growth.
Future development trends: In addition to making profits for companies, live broadcasts are also paying more attention to the fact that live broadcasts can help companies gain higher attention, which is very beneficial for companies to launch new products in the future.
Or develop new markets and reduce a lot of costs and promotion time. For example, Lego has grown from the movie industry to have physical stores in many malls, and has done very well in the toy industry. E-commerce live broadcast will still attract the attention and participation of more companies.
The advantages of business live broadcasting are that the product display in the live broadcast room is more three-dimensional and intuitive, interactive, timely and efficient. You can also use your existing knowledge or skills to help answer viewers' questions, and constantly gain new fans and loyal fans.
Nowadays, many people are used to watching live broadcasts and getting products at large discounts. In this way, e-commerce live broadcasts are conducive to increasing sales, making it easy to create hot products, achieve small profits but quick turnover, or increase brand awareness.
The main features of live broadcast e-commerce are:
First, strong interactivity.
Live broadcast e-commerce has the feature of "live interaction on the same stage". The anchor not only broadcasts live with users, but also communicates with the anchor and other users on the same stage. You can interact directly with the anchor, etc. This The strong interactivity is far stronger than previous mobile e-commerce and community e-commerce platforms, and it is easier to win the trust of users.
The second is strong IP characteristics.
IP is the general name for patent rights. Specifically, it means that the anchor has strong IP characteristics, has a unique identity in the user's mind, and is also a kind of emotional sustenance.
Whether it is business leaders, such as Jack Ma, Tencent; or big-name celebrities, such as Fan Ye, Li Xiaolu, etc.; or sales anchors, such as Simba, Li Jiaqi, Wei Ya, Li Ziqi, etc., or Internet celebrities, such as Papi Jiang, etc., all have strong IP characteristics.
The third is high-level blockchain technology.
On the one hand, live streaming e-commerce has a large number of anchors with a richer and more diversified variety. On the other hand, in addition to the WeChat official account of the e-commerce platform, the anchors also have their own private traffic. Generally speaking, it is relatively Compared with previous e-commerce, blockchain technology has also presented a large number of opportunities and probabilities for a large number of anchors.