On the Corporate Culture of Financial Enterprises
Corporate culture is an important factor in the core competitiveness of enterprises, and it is also the requirement of the times. A good corporate culture can always drive an enterprise to develop better and faster, so that the enterprise can be like a duck to water in prosperity and persevere in adversity; Corporate culture can make the team more meaningful and profound, and the team can make the corporate culture more colorful and creative.
Keywords: corporate culture; Creative environment; Innovative culture
When Alibaba acquired Yahoo, Alibaba founder Jack Ma clearly pointed out:? There is one thing you can't talk about, that is, corporate culture, sense of mission and values. ?
First, corporate culture is the requirement of the times.
Scholars at home and abroad have many different definitions of corporate culture. According to statistics, there are about 180 definitions of corporate culture at home and abroad, that is to say, almost every management scientist has a definition of corporate culture. I prefer the definition of corporate culture given by Wei Jie, a famous scholar in China, in Shaping Corporate Culture: Life of Ivy League Enterprises. The so-called corporate culture is the value concept that enterprises believe in and put into practice, that is, the value concept that enterprises believe in and advocate and really implement in practice. ? From this, we can see that corporate culture is a people-centered phenomenon, not a material-centered phenomenon, which is accepted and enjoyed by all members of the enterprise, not unique to some people in the enterprise, but gradually accumulated and formed in the process of enterprise development.
The survey of the world's top 500 enterprises by IBM Consulting Company shows that the key to an excellent enterprise lies in its excellent corporate culture, and its excellent technological innovation, institutional innovation and management innovation are all rooted in its excellent and unique corporate culture. Corporate culture is the fundamental reason why they rank among the top 500 companies in the world and enjoy a worldwide reputation.
Most friends who travel to Beijing like to try Quanjude Roast Duck, a store in Qianmen, Beijing, which is also the origin store of Quanjude. As soon as I walked into the lobby of this store, I felt like I was back in the Qing Dynasty. There is an old wall in the hall, followed by an old shop, an old square table, blue floor tiles, a wooden attic, an old phonograph and a black paint counter. Waiters are also like Xiao er in Qing Dynasty. The waiter in Tsing Yi Little Hat is shouting enthusiastically, and the service mode is also the old-fashioned running service. This nostalgic and unique cultural style can be seen at a glance. The feeling brought by this unique cultural atmosphere is irreplaceable by food.
Furthermore, if a company wants to grow and develop for a long time, it must properly integrate its corporate culture with the culture of the place it wants to reach. When Intel developed in China, it cooperated with schools in China. By 20 1 1, the total number of teachers trained by Intel Future Education Project in China has reached 1.7 million, and more than 100 joint research projects have been funded by domestic universities, and 100 domestic university laboratories have been built. In addition, Intel also actively participates in Chinese cultural activities. In promoting the construction of new countryside in China, Craig, Chairman of the Board of Directors of Intel Corporation? Dr Barrett personally visited Yaojia Village, Yanling County, Xuchang City, Henan Province. Intel's success in China is closely related to its active integration into China culture.
Second, corporate culture construction and enterprise development
Culture is not empty talk, not a few slogans or slogans posted on the wall, but to land and do it in the direction that is beneficial to you.
Lenovo determined the core culture of the enterprise at the beginning of its establishment. Corporate interests first? , and later evolved into? Master culture? This kind of culture means that at the most critical moment of an enterprise, a master will stand up and lead all colleagues out of the predicament, onto the road of safety and towards the goal. Who is the owner of Lenovo? It is Liu Chuanzhi, an executive of Lenovo, and every employee of Lenovo. Lenovo has thoroughly integrated this master culture into every employee of Lenovo. In times of crisis, everyone is willing and dare to stand up and pay for the company. It is this unique cultural spirit that drives Lenovo's rebirth and development in adversity.
Is Lenovo's cultural development and evolution a good inheritance of its own corporate culture, an innovative inheritance, or the first? Corporate interests first? A higher level of understanding and application of culture. Imagine that if everyone regards the company as their own company, then they will make more efforts. Besides, China people value power. What do they want? Boss? There is a powerful plot, so Lenovo's corporate culture has been innovated on this basis and is unique? Master culture? Let everyone feel that they are the boss and have a very important responsibility to the company, which also contributed to Lenovo's success.
Stiglitz, an American economist and Nobel laureate in economics, said: Throughout the history of enterprise development, no enterprise can grow entirely by its own expansion, and no enterprise can develop without merger. ? Entrepreneurship can be said to be the source of corporate culture, so employees or subsidiaries of enterprises are the diversion after the source is generated. What should be done about these transfers? I think nature has inspired us. Let's look at the Yangtze River. The main stream of the Yangtze River is very large, passing through Tibet, Qinghai, Yunnan, Chongqing, Hubei, Hunan, Jiangxi, Jiangsu, Shanghai and other provinces, with many branches, such as Minjiang River, Jialing River, Tuojiang River, Wujiang River, Xiangjiang River, Hanjiang River and Ganjiang River. And some distributaries have merged into great lakes and formed? How many branches? Situation. So this can also be established in corporate culture? More than one master? Corporate culture model.
Third, create an innovative environment and cultivate an innovative culture.
Culture is a very important factor for enterprises, so how can we make our corporate culture more creative, unique and attractive? This is a straightforward view about culture. The influence of culture on enterprises is subtle. In order for enterprises to gain more development space, the important aspect can not be separated from the influence of culture on employees. In order to make your corporate culture more creative, you need a creative environment to cultivate the culture you need.
So, how can we make the environment more creative? In my opinion, if an environment wants to breed more creativity, it must have at least three elements: first, talent; The second is technology; The third is tolerance. A good creative environment must be inclusive enough to accommodate those talented people.
Entrepreneurs should believe that every employee can be creative, and everyone can find creativity through constant thinking and constant trying. So, how can we make a person more creative? This is a question worth discussing:
(1) Believe in your creativity. Everyone should think that he is no worse than the so-called genius. If you think you can't do it, you will never do it; If you think you can do it, you will concentrate on finding ways to surpass yourself. Everyone is creative, so it is very important not to limit yourself.
(2) Learn to use the three elements of creativity. Anyone who puts forward an idea, we must affirm him and tolerate him at the same time. Any change may bring trouble. Don't stifle creativity just because it's temporarily inappropriate. Of every 1000 patent applications in Taiwan Province Province, only 3 can eventually become products. Just because an idea can't be used at that time doesn't mean it can't be used in the future. So any idea should be affirmed and tolerated.
(3) Experience life. We often talk about it? Read thousands of books and take Wan Li Road? Therefore, we need to experience life seriously and take the initiative to practice. What you see from one angle is a certain way, but from another angle, or in another situation, the result will be completely different from the original.
(4) Keep high enthusiasm at all times. There has always been such an idea: how can we make it better? How can it be different? Let this positive work enthusiasm continue.
(5) Turn yourself into a T-type talent. T is a gift, which means a gift. The two sides of the letter T seem to be balanced. What the future society needs is talents who span two or more fields. Each of us needs to have multiple specialties. If one major can't solve the problem, you need to use another major at this time, and maybe you can solve the problem smoothly. (Author: Shenyang Normal University)
refer to
Wei Jie. Corporate culture shaping: the Ivy League of corporate life. [M]。 Beijing: China Development Press, 2002.
[2] Song Yafei. International business management. [M]。 Dalian: Dongbei University of Finance and Economics Press, 1999.
[3] Stephen Robbins. Management (7th edition). [M]。 Beijing: Renmin University of China Press, 2003.
On Corporate Culture of Financial Industry
With the deepening of financial system reform, the financial industry, as a special industry, is facing increasingly fierce market competition. If banks want to win the right to compete, it will be difficult for them to win if they write articles about extensive extension and expansion. They must implement cultural strategies, support bank management with high-spirited ideas, improve financial services, improve the quality of employees, and enhance the level and taste of competition in order to obtain long-term and strong competitiveness and development potential. This requires the establishment of modern financial enterprise culture.
The so-called corporate culture refers to certain cultural concepts and historical traditions gradually formed by enterprises in long-term practice, with the same guiding ideology, moral standards, value orientation, code of conduct, ideological beliefs, group awareness, business objectives and efforts. Its connotation mainly includes three aspects: grasping management, cultivating enterprise spirit and shaping enterprise image. As a service-oriented enterprise, the financial industry, the author believes that the basic content of its corporate culture construction is mainly composed of the following aspects:
Manage the target culture. The interest view is the value system dominated by the financial industry, and it is also the core and pillar of the financial culture management model. Values are the cornerstone of any corporate culture and the essence of any bank's success. It provides all employees with a sense of going the same way and provides guidance for leaders' decision-making behavior. The financial industry takes efficiency, safety and liquidity as its operating principles, which gives us a cultural problem of operating objectives. Under the socialist market economy system, the bank's business objectives should include: strategic objectives, short-term objectives, material and spiritual civilization construction objectives, overall objectives and individual objectives, which are the requirements and tasks of financial development.
Financial spiritual culture. Distinctive financial spirit is the spiritual pillar of doing all the work well, and it is also an important content of financial culture construction. It is gradually formed in the actual work of the financial industry in order to seek its own survival and development. It embodies the pursuit of practitioners, the direction and determination of comrades. It has financial characteristics, short and easy to remember, precise meaning, clear meaning and concrete language, embodies the tradition and style of quality service, and embodies the spirit of abiding by credibility, fairness and integrity, dedicated service and hard work.
Management culture. Financial management culture is the high level of bank management, which comes from and acts on the management of financial industry. People? What is the center? People? This is management. With the development of modern management science, it is generally recognized that first-class enterprises should have first-class products, first-class products should rely on first-class technology, first-class technology needs first-class technology, and first-class talents should pay attention to first-class ideological and cultural quality. In the management culture of the financial industry, the core of management is to find ways to improve people's quality, stimulate people's factors, tap people's potential, mobilize people's enthusiasm and give full play to people's role in all aspects of the financial industry. Hang in there? People? What is the center-centered management? People? As the first factor of production, we can cultivate the positive and enthusiastic spirit of financial employees, enhance their sense of ownership, mobilize their enthusiasm, initiative and creativity to the maximum extent, give full play to their spiritual strength of agreeing with their wishes and pursuing their goals, form a joint force to achieve financial management goals, and combine employees' professional ideals, professional ethics and labor discipline with their sense of ownership, obligation, responsibility, honor and interest to motivate them.
Staff quality culture. The quality of financial personnel is a comprehensive reflection of the popularity of banks. Ideological quality, cultural quality, professional quality and moral quality constitute the overall quality of financial practitioners, and the excellent quality of financial practitioners is the main content of financial culture construction. Under the system of commercial banks, peer competition is a competition of quality and technology, but ultimately it is a competition of comprehensive strength with the overall quality of people as the core. Whoever has a talented team with excellent quality can drive the market and take the initiative in competition. Only by comprehensively improving the overall quality of employees can we fundamentally improve the management level of the financial industry. This requires us to improve the ideological and theoretical level of employees, arm their minds with scientific theories, and constantly improve their ideological and political quality; Secondly, attach great importance to improving the cultural quality of employees and take all effective measures and methods to improve the cultural level of existing employees; Third, we should pay special attention to the cultivation and improvement of employees' professional quality. Modern scientific equipment needs modern talents to master and operate, so as to effectively improve work efficiency and make various businesses of the financial industry develop effectively under the action of advanced equipment. Fourth, we should pay attention to the moral quality of employees, which is a major event related to the image of the financial industry. We will comprehensively cultivate employees' professional ethics from the aspects of being loyal to their duties, loving their jobs, taking the overall situation into account, uniting and cooperating, serving wholeheartedly, strictly observing credit, being brave in reform, studying business, being fair and honest, and obeying rules and disciplines, so as to win the support and trust of customers with high-quality and civilized services.
Financial environment culture. Financial environment culture is closely related to financial business activities, which directly or indirectly endows financial behavior with attraction, impetus and binding force. Building and creating a good financial environment plays an important role in stabilizing the workforce, attracting foreign talents, gathering more social funds, expanding customers and enhancing financial strength. A good financial environment includes: first, a democratic, harmonious and lively ideological and political environment; Second, a civilized, clean, safe and hygienic working environment; Third, an eclectic and inspiring talent environment; Fourth, a colorful, healthy and beneficial cultural environment; The fifth is a comfortable, convenient, quiet and beautiful living environment; Sixth, an independent, relaxed and harmonious financial environment. Banks are inseparable from the environment, but also subject to the external humanistic environment such as political and legal environment, economic decision-making environment, enterprise customer environment, horizontal competition environment, demographic and geographical environment, and at the same time create the internal humanistic environment of finance, such as business management environment, material and cultural environment, interpersonal spirit, mental outlook, values and so on. The external environment requires us to collect information, understand, study, predict and adapt to it. However, the internal environment can be built, transformed, cultivated and improved through our subjective initiative. Therefore, financial environment culture is not only an important condition for bank culture, but also the main content of financial culture construction. It is maturing and optimizing in the process of adapting to and improving the environment, thus playing a huge role.
To do a good job in the construction of financial culture, we must achieve five combinations, namely, the combination of financial enterprise culture and management practice to provide spiritual motivation and intellectual support for business development; Is the combination of financial enterprise culture and spiritual civilization construction creation? Civilized unit? It plays an irreplaceable role in improving the overall quality of all employees; The combination of financial enterprise culture and financial reform plays the role of cultural orientation and cultural integration in structural adjustment, mechanism transformation, post competition and personnel diversion; Combine the cultivation of cultural talents in financial enterprises with team building to create training? Modern civilized people? People-oriented management mode; Financial enterprise culture is combined with party building and ideological and political work to guide the development of financial business and promote the completion of various objectives and tasks.
The above is the corporate culture of financial companies I have provided for you. I hope you will like it!
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