Lu Qingguo’s profile

His natural pigment "pepper red" occupies half of the global market and 70% of the domestic market. It is the well-deserved "pepper red king". He developed a small county-run factory with only more than 10 employees into a listed company with tens of millions of dollars in exports, more than 10 subsidiaries, and a national leading enterprise in agricultural industrialization. The production and sales volume of natural pigments ranks first in the country, the production and sales volume of capsicum red pigment ranks first in the world, the export earnings of plant extracts ranks first in the country, and capsicum extract accounts for 85% of the domestic market share. It has been listed on Forbes' list of potential companies for two consecutive years. Relying on technological innovation, he independently developed and created high-tech continuous production lines such as countercurrent extraction, pressurized extraction, supercritical, and refining. He has 21 national invention patents, 5 national key new products, and 23 scientific and technological achievements in Hebei Province. The level of pigment extraction technology is far ahead in the same industry in the world.