As a consumable product in daily life, the market consumption of toothpaste is undoubtedly huge.
According to statistics, my country's annual toothpaste output has reached 10 billion tubes since 2018, and has continued to grow at an increase of about 7.5% in the past three years, and has now become the market with the highest growth rate in the world.
The massive amount of toothpastes on the market has brought widespread product homogeneity. In addition to the same and boring marketing models, the core ingredients are also gradually becoming more similar. Some merchants, including some well-known domestic daily chemical brands, are constantly iterating new products. In order to make the same ingredients look different, they have begun to make fuss about naming such as "extracts" and "special active ingredients". In essence, they are just changing the ingredients. Change the dressing, and the ingredients of most functional toothpastes cannot get out of this vicious cycle.
Brand marketing is still unable to be innovative, let alone create the core value of the brand based on ingredients.
So, what are the core ingredients that distinguish ordinary toothpaste from functional toothpaste? Regarding this issue, there will definitely be different voices in the industry, but it has to be said that Daiersi toothpaste, which contains the national hard-core invention patent - "bioactive glass" ingredient, is showing the market its efficacy by embracing bio-black technology: Sex toothpaste is not a simple advertising slogan, but it dares to inject core functional ingredients and increase research and development in the scientific combination of formulas. Only then can it achieve the magical effect of 1+1>2 and create a core product that will not be eliminated by the market. !
Dice bioactive glass technology may be more representative of the future market trend of high-end functional toothpaste.
Mentioning bioactive glass (BAG) materials, this is a type of material that can repair, replace and regenerate body tissues, and can form a bond between tissues and materials. The degradation products of bioactive glass can promote the production of growth factors, promote cell reproduction, enhance the gene expression of osteoblasts and the growth of bone tissue. It is the only artificial biomaterial so far that can bond with bone tissue and connect with soft tissue at the same time. At present, bioactive glass is widely used in oral treatment, and Daiers toothpaste containing bioglass powder can be used to treat tooth sensitivity to cold and heat and periodontal disease.
In wound healing, the degradation of bioactive glass in the body can stimulate the growth of growth factors, thereby repairing damaged cells and tissues, and also has anti-inflammatory and bactericidal effects.
The bioactive glass material releases silicic acid gel when it encounters water or saliva, which has the effect of inhibiting plaque; it releases Ca2+ and phosphate ions to repair tooth enamel, and it releases K+ to seal dentin tubules. , anti-allergic.
According to the 12-week clinical trial report of Dailies toothpaste to reduce gingivitis at a top-grade dental hospital, Dailies bioactive glass is more effective than ordinary glass in reducing gum redness, swelling and bleeding, and preventing and alleviating gingivitis. Toothpaste can reduce the average gingivitis index by 233%.
It is precisely because of the strong patent as the backing that the effectiveness of the Daiers bioactive glass ingredient series toothpaste is extremely powerful: for all dental problems, bioactive glass has significant periodontal repair effects. It has protective functions, prevents and helps heal oral ulcers, and eliminates bad breath, periodontal discomfort and other prominent oral problems. Daisy toothpaste makes solving oral problems no longer just a marketing rhetoric on paper.
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