The development path changes from speed-based to quality-based and brand-based. The company pays close attention to product quality, constantly improves the quality management system, and strictly controls the "three levels" of production: first, employee quality awareness education. Through various forms and using various carriers, various quality awareness education activities are widely carried out. The corporate culture of "the enterprise is in my heart, quality is in my hands, safety is in my mind, and hygiene is in my eyes" is deeply rooted in the hearts of the people. With first-class Work quality, first-class product quality, and first-class service quality are dedicated to the enterprise and have become the consciousness and conscious actions of all employees. The second is to improve the quality management system. We insist on treating quality as the life of the enterprise, establish and improve a series of product quality inspection and monitoring systems, formulate a set of food hygiene and safety production standards, and form a long-term quality management mechanism with industry characteristics and in line with the development characteristics of the enterprise. The third is to continuously improve the quality assurance system. In 2003, the company passed the ISO9001?2000 standard expansion certification. In 2006, it passed the HACCP food safety management system certification, and then implemented management concepts and management methods such as CMP management specifications, which effectively This ensures the excellent quality of the company's products.
In-depth implementation of brand strategy and leading market development. After the reorganization, the company integrated its brand image and continued to increase cooperation with well-known advertising companies across the country. In 2007, the company cooperated with the implementation of promotional measures and invested 50 million yuan to broadcast advertisements in central media and local TV stations, allowing dealers and dealers across the country to The majority of consumers have gone from understanding the benefits of Ao to becoming aware of the benefits of Lotte Ao, which has greatly increased the popularity of the product. For more than ten years, the company has been developing its brand one step at a time. Its products have won the "Henan Province Famous Brand Product", the gold medal of the 7th China Patent New Technology and New Product Expo in 1998, and the China International New Technology Famous Product in 2000. The expo designated recommended gold medal. In 2003, it was rated as one of the "Top 100 National Food Leading Enterprises" by the China Food Industry Association, and in 2004, it was awarded the National Food Hygiene Monitoring A-level unit. In 2005, it was rated as "Top 100 National Food Industry" and "Top Ten National Beverage Industry" enterprises by the China Food Industry Association. In 2006, it was rated as a "contract-honoring and credibility-abiding" unit by the State Administration for Industry and Commerce.