What profit does LeTV mainly rely on at present?

In the past two days, the news about "LeTV" has been hotly searched, and more than 400 employees of LeTV have lived a fairy life without a "boss".

There is no exam paper, no overtime work, and the company will not default on wages and social security. This 996 working method has aroused the extreme envy of friends. However, some small partners voiced that "LeTV has closed down, how can there be employees?" Where does LeTV get the money to pay employees? "

The first thing to say is that LeTV has never closed down. Secondly, the main profit-making methods of LeTV at present include the daily income of high-end TV members, patent income and copyright income of some movies and TV series (such as Empresses in the Palace). At the same time, advertising operations are also making money.

These incomes are enough to pay the salaries of hundreds of employees of LeTV. Moreover, it is rumored that LeTV has also rented some office buildings, which has also brought them considerable benefits.

Although LeTV's current income is not worth mentioning compared with those big Internet companies, it was once the overlord. Letv was founded in 2004 and listed on 20 10. In 20 12 years, its ecological content and business model (content+application+platform+terminal) gradually matured.

During the four years from 20 12 to 20 16, letv has developed rapidly, with its market value soaring from 5 billion to more than 300 billion, and its revenue breaking through from 238 million to 22 billion. At that time, it can be described as "the limelight is strong." However, in 20 16, it was exposed that it was in arrears with suppliers' payment, and then "the wall fell down and everyone pushed it", and LeTV was deeply involved in the financial crisis and never recovered.

Looking back on the development of LeTV, I think the main reasons why LeTV has reached this point are as follows:

0 1, the front line is too long, and the funds can't run.

At that time, LeTV was involved in a wide range of businesses, such as mobile phones, television, sports, video, automobiles and entertainment. It can be said that some people in daily life want to "stretch their feet".

Letv has invested a lot of money in many fields, but it has not been "deeply cultivated", resulting in its "good and bad, but it cannot be improved". If LeTV has enough energy and funds to invest like TV, I think it will definitely achieve something and not fall into today's dilemma.

02. Post-distribution is unscientific, and public relations is not in place in the face of trust crisis.

While expanding its business front on a large scale, LeTV failed to allocate resources and use personnel reasonably. This also increases internal contradictions and makes the work unscientific. At the same time, when there was a crisis of trust in LeTV, they failed to do a good job in public relations in time, so that the public could regain their confidence in LeTV, which eventually led to the market losing interest in LeTV.

In addition, the low price of terminal content and the excessive "blood transfusion" of unlisted sectors are also the main reasons for the further decline of LeTV. After the problems of LeTV, the company also laid off employees on a large scale. Today, more than 400 employees can be said to be "survivors" and of course "lucky".

In the current social background, it is not easy to have a job, let alone a job with "more money and less things", so we should cherish it. Here, I also silently hope that I can meet such a "good thing" in the next.