A "Du Lala's Promotion" turned the whole movie market in China and the hearts of countless small white-collar workers upside down. People who have just started or made small achievements in the workplace envy Du Lala's promotion. However, there are countless audiences interested in the DB company where Du Lala works. Which company is DB based on? The author's explanation of this problem is: DB is a virtual company, and the plot of characters is also fictional, just to show the workplace.
Even if the author gives such a reply, it can't stop curious people from guessing the embryonic form of DB company. I really can't bear to see you use some small details in movies and books to guess the embryonic form of DB company. As Li Ke's friend for many years, I participated in the whole process from when he was going to write Du Lala's Promotion to when the book went to press. Here, I can tell you who is DB Company written by Li Ke.
The prototype of DB Company is a communication agency in Shanghai, and its name is Jiucheng Netcom. I don't know if you have noticed, but the company adopts straight-line management in the promotion of Du Lala, which is exactly the management mode of Nine Orange Network Letters. According to the product line, the company's departments are divided into mass business lines, which are responsible for home broadband and wireless internet access respectively; Enterprise business line, responsible for enterprise installation of broadband, 400 telephone application, enterprise installation of telephone.
The application for expenses in the promotion of Du Lala should be carried out in full accordance with the company's procedures, and can only be obtained after being approved by multi-level leaders, and a good relationship should be established with the marketing department. This is the case with Nine Orange Network. The marketing department controls the company's new product introduction, product promotion and expense approval. In Jiu Orange's letter, if a fee is to be approved, it needs to be approved by the marketing department before it can enter the approval process. In this way, how can we not pay attention to good relations with the marketing department?
In the promotion in Du Lala, the sales representatives of DB Company often give small gifts to customers directly without going through middlemen. This is also the mode of nine orange network letters. As a first-class agent and a gold medal agent, Jiucheng Netcom faces customers who need to install communication services and provide them with communication solutions. And there are often small gifts.
In the promotion of Du Lala, DB attaches great importance to swot analysis. Although SWOT analysis is not a company's patent, as the embryonic form of DB company's promotion in Du Lala, Jiuorange Netcom has applied SWOT analysis to a superb realm, which I deeply understand.
Of course, we should be clear that art comes from life and is higher than life. The main prototype of Du Lala's promotion is Nine Orange Net Letter, which has been integrated into several other companies, so I won't describe them here.