First, the patent value: a concept in the field of brand building, originally derived from the brand evaluation method of INTERBRAND Company in London, England, is known as the world brand evaluation, which basically covers the common practices and means of brand evaluation in the world. Among them, "patent value" is a part of its brand evaluation system and one of the elements.
Two, the basic introduction of patent value as an evaluation factor of brand building, mainly includes the following meanings:
A. ownership of property rights. Explain the nature of the patent certificate holder, the patentee and the entrusting party of this asset appraisal, and whether they have the right to use the patent.
B. name, protection period and year of use.
C the social function of a patent as a solution to a problem or producible product.
D the purpose of patent evaluation, such as auction or transfer, share pricing, etc.
E. conditions for applying for a patent.
F. the characteristics of the patent or the characteristics of replacing the original patent.
G. Assumptions of patent evaluation.
Third, how to evaluate and confirm the value of patented technology.
1. The patentee communicated with the evaluation agency in the early stage.
2. Determine the purpose and scope of patent evaluation-negotiate fees according to the national fee standards.
3. The evaluation agency sent a team to the site to check the research and development of patents-to collect the information needed for patent evaluation.
4. After collecting the patent evaluation data, return to the evaluation institution to write a report.
5. Issue the draft evaluation report and communicate with the patentee.
6. Issue the official report and collect the remaining assessment fee. When evaluating a patent, we should first consider and study issues closely related to the patent itself, such as the effectiveness, types and duration of the right, and accurately grasp the basic factors that affect the value of the patent.