2. Fake goods
3. Dealers collude, and the problem of low prices and disorderly prices is aimed at the above infringement problems.
Solution: There are three main ways for Taobao intellectual property rights protection platform to control and handle complaints:
1. Complaints about intellectual products. Anyone who steals pictures from the company's official website, flagship store and offline publicity atlas, or highlights the use of the company's trademark logo, directly complains in the name of infringement of intellectual property rights. Results: Deduct 2 points from the store, delete the product link and clear the transaction.
2. Complaints about non-production. If this product does not appear in the company's official website and flagship store, it will be directly complained as non-production. Processing result: the store deducted 2- 12 points, the link was deleted, and the transaction was cleared. 3. Fake purchase appraisal, mainly for selfies and fakes, will buy the corresponding products, and then issue a fake appraisal report to complain in the name of fakes. Processing result: The store will deduct 65438+.
3 It is not recommended to cancel, because it will affect Taobao's rating of the store. Low rating will affect the period and result of rights protection in the later period. The above three treatment methods can effectively deal with the shops sold in the name of the company brand on Taobao, achieve the effect of control, establish a stable e-commerce environment, and get rid of some shops that sell fakes and are unwilling to cooperate with malicious low-price competition. I hope this plan can help friends who are currently troubled in this area.