1. The trademark name shall be legal, novel and original;
2. The trademark name shall not be deceptive, which may easily mislead the public about the quality and other characteristics of the goods or the place of origin, and it is the same as or similar to the national name, national flag, national emblem and national anthem of People's Republic of China (PRC);
3. Other rules of trademark naming.
legal ground
Article 10 of the Trademark Law of People's Republic of China (PRC)
The following signs shall not be used as trademarks:
(a) the same as or similar to the national name, national flag, national emblem, national anthem, military flag, military emblem, military song and medal of People's Republic of China (PRC), and the same as the name, symbol, place name or the name and figure of the landmark building where it is located;
(2) identical with or similar to the name, national flag, national emblem or military flag of a foreign country, except with the consent of the government of that country;
(six) with ethnic discrimination;
(seven) deceptive, easy to make the public misunderstand the quality or origin of goods;
(eight) harmful to socialist morality or other adverse effects.
Geographical names of administrative divisions at or above the county level or foreign geographical names well known to the public shall not be used as trademarks. However, unless the place name has other meaning or is part of a collective trademark or certification trademark; Registered trademarks using geographical names shall remain valid.