At present, China's intellectual property laws are relatively sound, so regardless of production, the intellectual property strategy still has a clear idea.
As for trademarks, they must be registered before use, at least with a notice of acceptance in hand. Do not rashly use a trademark that you think is good but not registered, resulting in unintentional infringement; And when his trademark reaches a certain popularity, apply for the recognition of provincial famous and China famous; The above are some conventional protection measures, in addition to some better protection measures, that is, registering more sub-brands to protect advertising words. For example, LU ZHOU LAO JIAO CO.,LTD Co., Ltd. currently owns more than 120 sub-brands, and Huiyuan Group has to register more than 20 trademarks related to Huiyuan every year. These trademarks may be rarely used, but they often play a defensive role, preventing other enterprises from registering some trademarks similar to their own to confuse the market; Advertising words are also very important, such as "Anta, never stop!" Never stop, it is worth registering as a trademark protection, and so on!
In terms of patents, compared with professors and inventors in universities, the patent value of enterprises has been maximized. To put it bluntly, these patents can be directly linked to the products, sales and finance of enterprises, so it is particularly important to protect their own patents. First, patents must be kept confidential at the R&D stage, because except for some large-scale projects, there is generally no condition for filing patents at the R&D stage; Second, try not to sell products before patent application. For example, a business owner I know in Shandong told me that one of his dishwasher patents was put into the market because it was not declared, and as a result, it was copied by local colleagues and then sued in turn. Third, apply for as many kinds of patents as possible. There are three kinds of patents: invention, utility model and appearance. Invention patent protection is the most comprehensive (except appearance, etc. ), and the protection period is also 20 years, but the declaration time is relatively long, which takes about two and a half years. Although the protection of utility model is not comprehensive, the application time is very short, and the patent certificate can be obtained in 5-8 months. The appearance patent can protect the scope that the invention and utility model cannot protect. Therefore, combined with the characteristics of three patents and the same patented technology, multiple patents can be filed at the same time. For example,
The time of software copyright registration is not very long, the product is abstract, and the protection measures are relatively easy.
Although the right to new plant varieties has been put forward at present, there are few projects and activities that really need protection and need further development.
Well, I've said a lot. As an intellectual property agent, I know so much. I don't know if I made it clear. You can ask me or Baidu HI if you don't understand anything.