What is the important role of customs protection of intellectual property rights?

At the request of the intellectual property right holder, the customs seized the infringing goods in the entry and exit links to protect the legitimate rights and interests of the intellectual property right holder. With the development of world economy and trade, the infringement of intellectual property rights is increasing, and a large number of infringing products enter and leave the country through customs. Therefore, it is more and more urgent to protect intellectual property rights in customs. The purpose of setting up a filing system in the customs protection system of intellectual property rights is to examine the inbound and outbound goods and determine whether the inbound and outbound goods are suspected of infringement, so as to effectively protect intellectual property rights. Due to the large number of intellectual property rights at home and abroad, it is not only impossible for customs to actively protect all intellectual property rights, but also impossible in fact. The applicant's filing at the customs shows that the intellectual property rights holder has made clear requirements for customs protection, and the customs can concentrate on cracking down on infringement and protecting the intellectual property rights filed. In addition, the customs can also check the validity of the intellectual property rights applied for during the filing process to ensure that the intellectual property rights that should be protected by the laws of China are truly protected.