The predecessor of Shanghai Shangmei Cosmetics Co., Ltd. is "Shanghai Hanshu Cosmetics Co., Ltd.". It was established in Shanghai in 2002. In November 2015, it was renamed "Shanghai Shangmei Cosmetics Co., Ltd.". It owns Hanshu, a Many high-quality brands such as Ye Zi, Wuzun, Suovia, Red Little Elephant, Korean Pink Family, and Jieyun are among the most influential cosmetics companies in China.
Shangmei Group has three independent production bases: Shanghai Fengxian Hanshu Industrial Park, Shanghai Biulan Daily Chemical Co., Ltd., and Jiangsu Gigi Cosmetics Co., Ltd., with 18 high-precision international production lines, and the production environment has reached national standards. GMP standards for pharmaceuticals. We have established four major joint R&D centers in Shanghai, Europe, New York, and Tokyo. We have dozens of highly sophisticated R&D engineer teams from giants in the daily chemical industry such as Procter & Gamble, Johnson & Johnson, and Estee Lauder. We have obtained more than 80 nationally protected patented formulas, and have the highest level of production and R&D. Leading the world.
Company Profile
In 2002, Mr. Lu Yixiong started his own business and set the goal of "Han Shu will become a well-known brand in China." In 2015, the company officially changed its name to "Shanghai Shangmei Cosmetics Co., Ltd."
Shangmei Group is one of the well-known cosmetics companies in China. It is a successful large-scale company with multiple brands. It carries out multi-category layout, omni-channel sales, and omni-media marketing. Its main business includes skin care, facial masks, Production and sales of maternal and infant, cosmetics, care and other categories. Shangmei Group has successfully launched multiple brands in both cosmetics and maternal and infant categories, including Hanshu, Yizhiye, Red Little Elephant, etc.
The above content refers to Baidu Encyclopedia-Shanghai Shangmei Cosmetics Co., Ltd.