Respond to the transformation of new energy and accelerate the transformation of new energy with four brands
As the leader of China's own brand, Chery Automobile has been committed to the research and development and promotion of new energy vehicles. At the press conference, Chery announced the strategic plan of new energy in the future, including:
By 2025, all brands of Chery Automobile will be brand-new energy sources, that is, all product lines will provide the choice of pure electric or hybrid power.
By 2025, Chery Automobile will invest more than 654.38+000 billion RMB for technological innovation and industrial layout in the field of new energy, and build more than 300 laboratories in Eta Ursae Majoris, with more than 20,000 R&D personnel.
By 2030, Chery Automobile will achieve a global layout and become the world's leading intelligent travel service provider.
Such a strategic plan reflects Chery's keen insight and forward-looking layout on the development trend of new energy vehicles, and also shows Chery's great attention and confidence in its own brand image, market competitiveness and social responsibility. Chery should not only be the best independent brand in China, but also the best intelligent travel service provider in the world.
The comprehensive technical reserve covers all the needs of new energy.
Chery automobile has always been at the forefront of the industry in new energy technology, with a number of core patents and independent intellectual property rights. At the press conference, Chery demonstrated its 15 technology track in electrification and intelligence, including the core technologies in four areas: Mars architecture, Kunpeng power, lion intelligence and Galaxy ecology.
Mars architecture includes the whole technical package of electronic and electrical architecture (EEA) and intelligent electric platform (E0X), which has been evolving in software and hardware capabilities, laying a quality foundation for the development of high-end new energy vehicles in terms of driving quality, experience and intelligent capabilities.
Kunpeng Power includes the technical system of fuel engine, hybrid engine, hybrid DHT gearbox, electric drive, battery, hydrogen power and other power systems, providing efficient, low-carbon and reliable power support for different types of new energy vehicles.
Lion intelligence is divided into two technical systems: intelligent cockpit and intelligent driving, which provide users with comfortable, convenient and safe travel services. Among them, in terms of intelligent cockpit, Chery has launched Lion Zhiyun 5.0, and will launch a more advanced Lion Zhiyun 6.0 in the future to realize multi-dimensional intelligent connections such as human-computer interaction, vehicle-computer interaction, vehicle-network interaction, etc. In terms of intelligent driving, Chery has achieved L2.9-level automatic driving, and will also achieve L4-level full-scene automatic driving in the future to build Chery Pilot 4.0 intelligent driving system.
Galaxy Ecology is a software ecosystem serving interactive experience, which means "1+3+N", that is, 1 car+intelligent cloud platform, intelligent data and intelligent upgrade +N intelligent partners. Through this set of ecology, Chery can provide users with personalized, scene-based and emotional intelligent services to meet the diverse needs of users.
These new energy technologies are undoubtedly Chery's important advantages and competitiveness in the field of new energy, and also Chery's profound understanding and innovative response to the development direction of new energy vehicles and user needs. Chery should not only be a manufacturer of new energy vehicles, but also a leader of new energy vehicles.
ICAR and Xingyuan focus on different new energy market segments.
Chery Automobile has several brands and product sequences in the field of new energy, covering different market segments and user groups. At the press conference, Chery also officially announced two brand-new new energy brands-ICAR and Star Age. Specifically including:
ICAR: Chery Group's first independent new energy electric brand, with the brand concept of independence, self-creation and freedom, comes for young people who pursue trendy, creative and self-expression. ICAR will cover cars, SUVs and other models, providing intelligent solutions for system scenarios. ICAR's first model, ICAR S56, will make its debut at the brand launch conference on the eve of Shanghai Auto Show on April 16.
Star Age: a new energy sequence belonging to Xingtu brand, inspired by the sea of stars, is aimed at people who pursue high-end, quality and exploration. The Star Age will include medium-sized cars, medium and large-sized cars, SUVs, MPVs and other models equipped with pure electric and extended-range power, and the price will be in the range of 200,000-500,000 yuan. The naming method of products in the star era sequence will be composed of Terra+ English letters; The first pure electric vehicle (E03) was named Terraes, and the first pure electric SUV(E0Y) was named Terraet. Two new cars were officially unveiled at this conference.
These two new energy brands reflect Chery's strategic thinking and actions for brand diversification, differentiation and rejuvenation, and also provide users with more choices and possibilities. Chery should not only be a supplier of new energy vehicles, but also a brand shaper of new energy vehicles.
E0X high-performance electric platform and super hybrid platform were unveiled.
Chery Automobile also has a rich lineup and excellent performance in new energy products. At the press conference, Chery showed a variety of new energy vehicles based on E0X high-performance electric platform and super hybrid platform, including:
E0X high-performance electric platform: The platform can cover compact to medium and large cars, SUVs and MPVs. In addition to pure electric vehicles, there will be extended-range models. The platform supports 800V high-voltage overcharge, ultra-low drag coefficient, intelligent cockpit, ultra-large space efficiency and air suspension system. The battery life is 700+km, and it can be charged to 150km in 5 minutes, and 0- 100km/h takes less than 3 seconds. The platform will be used to build many models of iCAR and Xingyuan brands, and the first model (estimated as Xingyuan Terraes) will be put on the market in the fourth quarter of this year.
Super hybrid platform: The platform can produce compact, medium-sized cars, SUVs and MPV models. Four-wheel drive models need only 4.26 seconds to accelerate from 0 to 100 km/h, with a cruising range of 165km, a fuel consumption of 4.2L/ 100km and a comprehensive cruising range of over 1400km. The platform will be used to build a variety of hybrid models of Chery, Jiewei and other brands, such as Chery Tiggo 9 C-DM, Voyager C-DM, Eta Ursae Majoris C-DM and Chery TJ-I? C-DM will be listed one after another.
These new energy products have outstanding performances and highlights in design, space efficiency, cruising range, charging speed and intelligent driving, showing Chery's product strength and innovation in the field of new energy. Chery should not only be a producer of new energy vehicles, but also a leader of new energy vehicles.
Chery Automobile's new energy strategy conference is a grand event to show Chery's overall layout and ambition in the new energy field. By releasing new strategies, new technologies, new brands and new products, Chery announced its leading position and future vision in the new energy field to the world. As the leader of China's own brand, Chery's continuous innovation and breakthrough have brought new vitality and choices to China's automobile market, and also brought new challenges and opportunities to the global automobile market.
This article comes from Chihiro, the author of Easy Car Number, and the copyright belongs to the author. Please contact the author for any form of reprint. The content only represents the author's point of view and has nothing to do with the car reform.