Taking new product development as the leader in driving enterprise development is Li Guangtai's core philosophy. Over the years, he has been dedicated to research and development, and his products have gradually replaced imported products. Later, he digested and absorbed foreign technology by acting as an agent for foreign companies, and finally developed products with independent intellectual property rights. In order to improve technology, Weihai Guangtai has cooperated with French Didan Company and American Harlan Company to produce aircraft refueling trucks and luggage tractors. On the one hand, enterprises can make full use of the protection function of the patent system and actively track and collect evidence of patent infringement by competitors. On the other hand, and more importantly, they can realize technology exchange and learning.
Li Guangtai said that after listing, Weihai Guangtai not only achieved a major improvement in production capacity, but more importantly, provided a material foundation for technology development. Aviation ground equipment is a mechanical, electrical and thermal integrated product, and both integration technology and product quality are very important. Secondly, speed up the development of new products and maintain the development speed of two or three new products every year. Rodless tractors have been listed, an airport shuttle project team will be established soon, and highway snowplows are also in the trial stage and are expected to be put on the market this year. We are also striving to research and design large-scale fuel trucks and high-end de-icing trucks in the next two to three years and strive to put them on the market as soon as possible.
“The purpose of this is also to continuously enrich our industrial chain.” Li Guangtai said. Although the civil aviation industry has a very bright future, as aviation ground equipment, the market is too specialized. Guangtai must rely on constantly overcoming technical problems and developing a variety of products to meet market needs. As a technical expert who is committed to independent innovation, Li Guangtai also has some confusion in front of the market. He said, "I visited South Korea for inspection and found that South Korean airports would not import equipment as long as their own national enterprises can produce it. And some of our domestic airports directly do not allow domestic enterprises to participate in bidding when purchasing aviation ground equipment. I really don't understand. The technology and quality of our products can reach the international advanced level, so why should we fire our compatriots?” Of course, Guangtai’s products are increasingly recognized and accepted by the market. Not long ago, Guangtai successfully won the bid. won a procurement project worth 39 million yuan for Capital Airport. Foreign customers are also coming to us and placing orders. This year's export volume is expected to exceed 10 million US dollars.
With the country accelerating the revitalization of the equipment manufacturing industry, Guangtai will also establish 4 bases in the next 3-5 years: namely, the "Air Cargo Equipment Production" with an annual output of 300 large aircraft container lifting platforms Base", "Large aircraft traction equipment production base" with an annual output of 100 units, "Aviation ground power supply and low-noise shelter power station production base" with an annual output of 300 units, "Maintenance and ground service equipment production base" with an annual output of 300 units . In the next five years, the company's main business income and net profit will maintain an annual growth rate of 30%-60%. By 2010, sales revenue will exceed 1 billion yuan, becoming Asia's largest research, development and production base for airport equipment series products.
“I dream of being number one in the world!”
The interpretation of being number one in the world is Weihai Guangtai’s company goal, which is to “create a world-class brand, and Guangtai equipment serves everyone around the world” Airport."
When asked about his biggest dream, 66-year-old Li Guangtai became even more enthusiastic. He said, "My biggest dream is to make Guangtai the world's number one in aviation ground equipment. !”
Another interpretation of being No. 1 in the world is Weihai Guangtai’s company goal, which is to “create a world-class brand, with Guangtai equipment serving every airport in the world.” Regarding the realization of this goal, Li said. Kota has full confidence. Since 2002, Weihai Guangtai has entered a stage of rapid development, and market orders have increased significantly. In the past three years, its main business revenue has grown at an average annual growth rate of 48.7%. In the past two years, the company's annual orders of approximately 50 million yuan have been deferred to next year. Annual production. More than 100 million yuan of orders from 2006 were carried forward to this year.
Currently, Guangtai covers 135 airports and 9 major airlines across the country in the field of aviation ground equipment, and is expected to have a market share of approximately 15%. The largest source of income is aviation ground power supply, which accounts for about 1/3 of Guangtai's revenue. This is also Guangtai's starting product. Guangtai now occupies more than 60% of the domestic market share and about 30% of the domestic civil aviation market share.
Relevant data shows that my country’s current annual demand for airport equipment manufacturing is conservatively estimated to be about 3 billion yuan, while globally this demand exceeds 50 billion yuan each year.
“The reason why industry demand is so large is mainly because most of my country’s existing airport ground equipment are foreign products purchased in the 1990s. The service life of these equipment is generally about 6-10 years, and now it has reached an intensive period of equipment upgrading. "In addition, the construction, reconstruction and expansion of airports, the rapid increase in the number of aircraft and flights, and the intensification of takeoffs and landings have all become the reasons for the surge in demand for airport ground equipment.
“In my country’s large-scale airport equipment market, only we can compete with international manufacturers.” Li Guangtai said. But he also knows that to be No. 1 in the world and a world-class brand requires continuous upgrading of technology, products catching up with international advanced levels, corporate system engineering construction, sound corporate culture, and management reaching world level, etc.
“I come from a technical background, and I know that technology should not come in vain, and the same is true for businesses, especially listed companies.” Li Guangtai said, looking back at Weihai Guangtai’s development curve, it is a A steadily climbing graph. Over the years, he has been persistent and steady, walking step by step and down-to-earth, and he will not let the company experience major fluctuations.
Li Guangtai said, "The purpose of starting a business is to survive, because survival is the instinct of all animals and plants and the law of nature. A small tree in the forest desperately jumps up in order to survive. To survive by getting sunshine, Guangtai grew from a small tree. For more than ten years, we have been working hard to survive and jumping up. Today, we have finally reached the forefront of the same industry in China, but we have never done anything for it. We are proud of our achievements because we have a greater goal.”
It is under the guidance of the ambitious goal that Li Guangtai attaches great importance to the construction of the internal culture of the enterprise. The company has a "Culture Manual" written by him, which explains his understanding and accurate grasp of corporate culture. Guangtai has also formed its own corporate philosophy, which is: one persistence, insisting on independent innovation is the eternal driving force for corporate development; two reinforcements: strengthening corporate culture construction and improving corporate core capabilities are the guarantee for corporate development; strengthening the development of international markets It is an important way for enterprises to develop rapidly. Two transformations: the transformation from product management to asset management is the highest state of enterprise development; the transformation from a single industry to industrial diversification is the only way for an enterprise to take off.
“Guangtai’s listing has created fifty or sixty millionaires for the company.” Li Guangtai said that the company adheres to the “big talent concept” and pays attention to employee training. The direct troops who followed Li Guangtai in the early days of his business had full trust in him and basically achieved management incentives. Li Guangtai personally participates in every training session for new employees in the company, because he knows that it is related to Guangtai's future.
Li Guangtai said that after becoming a public company, Guangtai's management will be more standardized and scientific. Although the company has obvious family characteristics, he believes that this does not affect the management's ability to create benefits for shareholders. The company has always been managed with a modern enterprise system, and the purpose of going public is to better improve its management level and accept supervision from the public and various regulatory agencies. Of course, the company will introduce better professional managers to join in the future to downplay the family color.
“I started my business at the age of 50. Although I am older than the average entrepreneur, starting a business at this age also gives me no worries. I just have to do this thing well in my life, and then It is to make Guangtai Local Equipment No. 1 in the world. I believe that I will be able to fulfill this long-cherished wish in the next nine years, and I will work until I am 75 years old at least!" Li Guangtai's passion and strength for pursuing his career infected others, and he vowed to do so. Make those who hear it moved.